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Olympic flame handed to Italy
2025-12-04T19:11:00Z
The Olympic flame for Milano Cortina 2026 was handed over in Athens and will begin its Italian relay on December 6, covering 12,000 km across 20 regions.
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Intersport returns to ISPO
2025-12-04T18:40:00Z
Intersport will attend ISPO 2026 in Amsterdam, reinforcing the event’s global relevance and new hosted buyer strategy.
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Columbia launches Endor-inspired collection
2025-12-04T18:18:00Z
Columbia’s Endor collection lands December 11 with 20 STAR WARS pieces and Billie Lourd fronting the campaign, as the brand leans into irreverent marketing and real space tech.
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Forbes Space eyes ads in orbit
2025-12-04T17:28:00Z
Forbes Space launches a platform to take brand campaigns into orbit and opens a Turin office to connect Italy’s industry with space.
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iFIT launches fitness reality series in the US
2025-12-04T16:30:00Z
Fitness technology leader iFIT announces Trainer Games, a six-episode reality competition series launching on Prime Video in January 2026, offering contestants a $250,000 contract and a place on its elite trainer roster.
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Hugo Boss unveils strategic overhaul
2025-12-04T15:32:00Z
Hugo Boss unveils CLAIM 5 TOUCHDOWN strategy, projecting mid- to high-single-digit sales decline in 2026 before returning to growth, as major shareholder Frasers Group maintains confidence in the turnaround.
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Chelsea footballer Chalobah backs Track Titan
2025-12-04T15:08:00Z
Chelsea FC’s Trevoh Chalobah joins a $5M seed round for Track Titan, an AI-powered motorsport platform backed by elite sports and tech investors.
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Frasers holds guidance despite profit slip
2025-12-04T11:49:00Z
UK retailer Frasers Group maintained annual guidance despite a profit decline, citing weak consumer confidence and heavy discounting across the sector.
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Columbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
2025-12-04T07:23:00Z
Columbia has completed a comprehensive brand relaunch featuring a humorous campaign approach that returns to the company’s 1980s roots while targeting younger consumers in an increasingly competitive outdoor market. In this interview, Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, explains how the company and modern consumers understand outdoor today and how it is positioning itself for long-term growth in a highly competitive market.
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England Golf launches Sustainability Drive 2025-2030
2025-12-03T22:20:00Z
England Golf launches its Sustainability Drive 2025-2030, setting four key goals for clubs and facilities to drive environmental and social impact across the sport.