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Save article
Opinion
APAC football fandom is massive. Merch sales are not.
2026-09-11T13:24:00Z
The fandom is real. The conversion model most European clubs use in APAC is not built for the region.
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News briefs
World Athletics revenue climbs without Olympic lift
2026-09-11T13:06:00Z
Broadcast and commercial rights drove the gain as global competition numbers hit a record high.
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Opinion
UTMB 2026: the access model and the backlash against it
2026-09-11T12:38:00Z
Formula 1 sells the feeling of access. Paddock passes cost five figures. UTMB gives it free. In the street.
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News briefs
Sport 2000 opens 22nd Absolute Run store
2026-09-11T12:34:00Z
The new Heerenveen store trades a general assortment for a running track, gait analysis and one focus: running.
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News briefs
PUMA CEO takes over sales as commercial chief exits
2026-09-11T11:07:00Z
No successor is named yet, leaving Hoeld to personally run sales as PUMA’s leadership rebuild continues.
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News briefs
Decathlon UK launches Back to Sport price cuts
2026-09-11T08:12:00Z
Deals on swimming goggles, running shoes, football boots, ballet wear and padel rackets run in stores, online and via the app in the UK and Ireland.
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C-Suite Interview
“Simplify to amplify”: Under Armour’s race to win runners
2026-09-10T14:43:00Z
SGIE in conversation with UA on cutting the range and finding the runner.
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Article
Moncler and the city: nostalgia meets Fifth Avenue
2026-09-10T12:36:00Z
A five-day citywide exhibition of Moncler’s New York campaigns opens days before its largest global flagship debuts nearby.
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Article
LIV enters bankruptcy, plans to restructure
2026-09-10T10:58:00Z
LIV Golf has filed for Chapter 11 bankruptcy protection in the US, entering a restructuring agreement with BC Partners Credit as Saudi Arabia’s PIF provides bridge financing and prepares to exit its multi-billion-dollar investment in the breakaway golf league.
Save article
Article
K-Swiss secures ATP sponsorship
2026-09-10T09:28:00Z
K-Swiss has signed a multi-year agreement to become the Official Footwear of the ATP, covering on-court officials, physical therapists and unsponsored players, while also developing a co-branded five-shoe collection for global retail.