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ArticleChina’s fake-fatigue is reaching sporting goods
From grassroots leagues to fan-fueled merch, dentsu’s new report has lessons for Western brands
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ArticleGymshark sued over hidden influencer marketing
A New York lawsuit says Gymshark’s influencer army hid its paid endorsements behind buried hashtags and exclusive contracts.
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ArticleFanatics brings some financial plumbing in house
Better known for jerseys and memorabilia, Fanatics is acquiring the exchange and clearinghouse behind its prediction markets.
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OpinionGarmin CIRQA: The real story might be elsewhere
The same week it launched a subscription-free band, Garmin quietly bought its way into the subscription layer instead.
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ArticleGarmin’s profit growth nearly triples sales growth
Operating margin jumped to 30.4% as tariff refunds and cost discipline outpaced 11% revenue growth in Q2.
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News briefsDecathlon plants padel flag at UK’s first pro tour stop
With UK padel players topping 1 million this year, the retailer is counting on Olympia London to convert fans into customers.
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News briefsNike and Hyperice launch heated, vibrating slide
New $249 Air Zoom Hyperslide combines Nike cushioning with Hyperice heat and vibration recovery tech
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News briefsUnisport hires ex-Dick’s eCommerce chief as global CMO
Denise Karkos moves from Dick’s Sporting Goods to lead marketing at Innova Capital-backed Unisport
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News briefsMarathon Tours launches Greek Odyssey Running Festival
The running travel operator’s new event pairs ancient landscapes with the Athens Marathon.
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ArticleWorld Cup jersey boom is real, but will it last?
adidas confirmed record sales. Route and Syndigo say fulfillment, returns and product data decide if it holds