• Li-Ning signs Curry. The game changes. Our analysis.
    Article

    Li-Ning signs Curry. The game changes. Our analysis.

    2026-06-03T11:22:00Z

    A $400m+ deal with Stephen Curry caps a multi-year push by Li-Ning to break out of China. Here’s what the strategy actually looks like.

  • ANTA Sports: The making of a global multi-brand machine
    Case Study

    ANTA Sports: The making of a global multi-brand machine

    2026-05-21T16:43:00Z

    From a Fujian shoe factory to a global conglomerate: how ANTA built a portfolio that now rivals Nike and adidas, and how it runs it. 

  • SGI Europe Executive Edition: Vol 37 - 13+14
    PDF Newsletter

    SGI Europe Executive Edition: Vol 37 - 13+14

    2026-04-30T14:49:00Z

    Nike calls 1,400 job cuts a planned step. Analysts aren’t so sure | Adidas posts 14% revenue growth in Q1: guidance for the fiscal year remains cautious | Q4 2025 Scorecard: Revenue rises, earnings crater | New Balance targets $10bn revenue in Middle East push | Report: Europe’s fitness market breaks records in 2025 | WFSGI elects first all-American co-chairs | Adidas backs Bundesliga with €100m deal as Nike era looms | Garmin Q1 2026: fitness up 42%, outdoor down on prior-year comparison | Anta Q1 operational update: Spring Festival lifts sales, March reality bites | 361 Degrees Q1 2026: e-commerce outpaces steady offline gains | Yue Yuen warns of up to 55% profit drop as tariffs hit Q1 output | Moncler Group posts 12% Q1 revenue growth on Asia rebound | Reebok’s sport-by-sport comeback is a brand management masterclass | Five takeaways from Shimano’s Q1 2026 results | A probe into ‘forever chemicals’ in activewear lays bare fashion’s greenwashing problem


  • 361 Degrees Q1: offline holds, digital leads
    News briefs

    361 Degrees Q1: offline holds, digital leads

    2026-04-17T07:06:00Z

    China’s 361 Degrees posts 10% offline growth in Q1 2026, with e-commerce retail sales advancing at mid-double-digit pace.

  • SGI Europe Executive Edition: Vol 37 - 11+12
    PDF Newsletter

    SGI Europe Executive Edition: Vol 37 - 11+12

    2026-04-15T14:37:00Z

    Newton Golf nearly triples sales but operating losses deepen | Decathlon, JD Sports and lululemon make NRF global top | Column: The future of visibility isn’t Google – it’s the prompt | Frasers Group’s AI assistant claims 25% conversion gain over search | Dick’s targets 250 Foot Locker remodels by back-to-school | What Oura’s Doublepoint deal signals for the future of wearables | Castore picks Ocula Technologies as its AI product content partner | Playlist-EGYM merger creates fitness tech giant valued at $7.5bn | Women’s elite sports revenues to top $3bn for the first time, Deloitte says | TrusTrace’s One Retail Hub cuts fashion compliance burden by 70% | Worldly joins Green Sports Alliance to tackle supply chain impact | Odlo earns Fair Wear Leader status two years ahead of schedule

  • How adidas rewired its China business
    Case Study

    How adidas rewired its China business

    2026-03-30T16:22:00Z

     A 36 percent revenue drop in 2022 forced adidas to reimagine its China model. Three years later, Greater China is its fastest-growing region.

  • 361 Degrees posts 11% revenue growth
    Article

    361 Degrees posts 11% revenue growth

    2026-03-25T15:29:00Z

    Chinese sportswear brand 361° reports double-digit growth across revenue, profit and e-commerce for full-year 2025.

  • SGI Europe Executive Edition: Vol 36 - 42+43
    PDF Newsletter

    SGI Europe Executive Edition: Vol 36 - 42+43

    2025-10-23T09:54:00Z

    FESI: ‘Our members are committed to staying the course’ | Global athletic apparel market shows sluggish growth amid regional contrasts in 2024 | Global sports equipment market rebounds 1.8% in 2024 | Melissa Kaar: ‘Regardless of race, gender identity, sexual orientation, ability – there is a place for everyone in sport’ | Tracking the next stride of Germany’s performance running market 2025 | Sneaker & sports apparel giants lag in digital performance | The fashion industry’s illegal practice of resale price maintenance | US tariffs hit Sri Lanka apparel, World Bank warns | Garment factory fire in Bangladesh claims at least 16 lives | European textile coalition demands mandatory circular economy policies | European Parliament calls for comprehensive European Sport Model reforms | Reebok launches Smart Ring, partners with F45 | Teen survey finds On outranks Hoka | Nike drops again in Best Global Brands ranking

  • 361 Degrees reports 10% Q3 growth in core and kids retail, 20% in e-commerce
    Article

    361 Degrees reports 10% Q3 growth in core and kids retail, 20% in e-commerce

    2025-10-14T12:28:53.783Z

    The Chinese running, kids and basketball specialist reports growth figures and launches an AI partnership with Standard Robots to drive innovation.

  • Market Analysis: The global athletic footwear market
    Analysis

    Market Analysis: The global athletic footwear market

    2025-09-26T09:14:00Z

    SGI Europe’s yearly analysis details global sales of 25 athletic footwear brands and their performance in 2024.