Market Data & Analysis
Premium industry intelligence for strategic decision-making: market analysis and benchmarking of the leading sports brands and retailers, trend reports, case studies, compensation benchmarks, and business specials delivering the data and context sporting goods professionals need to compete.
Market Segments
Market Analysis: Global athletic apparel market grows 7% in 2025
Global branded sports apparel sales grew 7.0 percent to $130.3 billion in 2025, the fastest pace since the 2021 rebound.
Branded Athletic Footwear Market Analysis: the giants lose control
For the first time, mid-sized brands control more of the $107.8bn sneaker market than Nike and adidas combined.
Market Analysis: The global sports equipment market
The global sports equipment market recovered modestly in 2024.
RETAILER
European sports retail 2025: the top five in review
Vertical integration compounds. Specialist cooperatives hold. Fashion footwear exposure bites. Retail is sorting by structural logic.
SGI Analysis: The Top 50 Global Sports Retailers
The world’s 50 largest sporting goods retailers increased sales by 2 percent to $149 billion in 2024, with European players gaining market share whilst Asian growth stalled and US retailers faced consumer headwinds.
SGI Analysis: The 20 biggest sports retailers in Europe
Europe’s 20 largest sports retailers grew sales by 4 percent in 2024, with market leaders like Decathlon and JD Sports driving growth.
SCORECARDS
Scorecard full year 2025: more revenue, less profit
73 companies. Revenue up 3.6%. Net income down 17%. The gap between the two is the story of 2025.
GLOBAL STOCK VALUE ANALYSIS
Analysis: Industry stocks tumble 14% in 2025
Public sporting goods companies lost $67bn in aggregate market value in 2025 as tariff fears and operating challenges sent valuations down 14.3% on a weighted basis.
INVENTORY LEVEL
Analysis: Inventory levels in the sporting goods industry, Q1 2025
The analysis examines industry inventory levels at 29 leading sporting goods companies for the quarter ending closest to March 31.
Other Industry Analysis
SPORTS PARTICIPATION REPORTS
Basketball State of Play 2026
Basketball is where participation, fandom, footwear and fashion reinforce one another. 610 million players. 3.3 billion fans.
Running State of Play 2026
Nearly a third of runners started during the pandemic, motivated by health not competition – they are reshaping the sport
Rugby State of Play 2026
Rugby’s recovery is led by pre-teens and women. Brands still targeting adult club rugby are on the wrong side of the demand curve.
Golf: The 2026 State of Play
The 9-hole round, screen golf and digital apps are rewriting the rulebook on who plays golf and how.
Racquet Sports: The 2026 State of Play
106 million tennis players, 35 million padel converts, 24 million pickleball players in the US alone. What the 2026 data tells brands and investors.
Sport participation: Triathlon finds a new consumer
Younger athletes and rising female participation are reshaping the multisport market – and redefining who sporting goods brands need to reach.
Women’s Football: The 2026 State of Play
196 million fans. €500m revenue. 75% of clubs without a kit sponsor. The white space in women’s football is larger than the industry thinks.
Intelligence, analysis and advice for the global sporting goods industry.
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SERIES and SPECIALS
FIFA World Cup 2026Winter Olympics 2026
Circular Economy
Impact of Sports
Redefining CSR 2025
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