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Article
PUMA’s biggest World Cup kit roster in 20 years
2026-06-03T17:54:00Z
The Herzogenaurach brand holds the deepest African kit portfolio at the tournament.
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Article
Afydad reelects De la Dehasa
2026-06-03T17:21:00Z
The Spanish sport industry association’s president ran unopposed for the third time, matching the pattern of 2018 and 2022.
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The brands skipping the World Cup on purpose
2026-06-03T17:16:00Z
Castore and Macron have no shirt at the 2026 World Cup. That is not a gap in their strategy. It is the strategy.
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Two out of three demands accepted but it’s no deal
2026-06-03T16:25:00Z
The drag activist agrees to two of Patagonia’s three demands, but refusing the third keeps the lawsuit alive into Pride month.
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FIFA launches female health and performance project
2026-06-03T14:40:00Z
FIFA releases 30 peer-reviewed modules for its 211 member associations covering female physiology, nutrition, injury prevention and reproductive health.
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SportsShoes.com signs YETI as UK retail partner
2026-06-03T12:44:00Z
The Bradford-based retailer with £93.3m turnover adds YETI coolers, drinkware, and bags to its 150-brand running and outdoor roster
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Asics and Montana Sport to end distribution agreement
2026-06-03T12:34:00Z
The Swiss handover reflects Asics’s broader push toward a 40% direct-to-consumer ratio in Europe
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Article
Li-Ning signs Curry. The game changes. Our analysis.
2026-06-03T11:22:00Z
A $400m+ deal with Stephen Curry caps a multi-year push by Li-Ning to break out of China. Here’s what the strategy actually looks like.
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Sports Direct launches World Cup 2026 retro campaign
2026-06-02T13:51:00Z
Sports Direct banks on retro shirts and nostalgia to win the FIFA World Cup 2026 retail window
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Lenzing promotes COO Kasperkovitz to CEO
2026-06-02T13:08:00Z
Austrian cellulose fiber group returns to profit and bets on internal succession to hold its recovery course