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ArticleCanada’s World Cup moment, and the ads that called it
Jonathan David’s hat trick against Qatar. A 6-0 win. And five brand campaigns that spent months building toward exactly this.
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News briefsNike board member John Rogers moves to advisory role
John Rogers, Jr. will not stand for re-election at the September 2026 annual meeting after eight years on Nike’s board.
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News briefsHummel partners with spized for custom teamwear
Hummel appoints spized as official custom kit partner. 12 products for football and handball via 3D configurator from June 2026.
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News briefsAdidas opens fourth Paris store at Forum des Halles
The German sportswear brand continues to upgrade its retail presence in Europe with a compact, experience-led store in one of Paris’ busiest shopping districts.
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ArticleFabletics opens largest European store at Berlin’s KaDeWe
The 160 sq m Berlin flagship is part of a 40-store plan for 2026, split between the US and international markets.
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News briefsOner Active swaps community fans for a celebrity face
Built on micro-influencers and fans, Oner Active now has its first celebrity ambassador and its first out-of-home campaign.
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ArticleNike to enter padel?
Nike contacted Spanish padel brand Nox seeking world No. 1 Tapia, whose contract runs to 2028, per Nox founder Ballvé.
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ArticleUA to move Portland office to Baltimore, New York
The brand is closing its Portland office: the one it opened to tap Nike’s backyard for footwear talent.
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ArticleThe World Cup is open, and so is the revenue engine
Kane’s two goals in Skechers boots, Messi’s hat trick and triple-digit apparel sales: the commercial case is answering its skeptics.
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News briefsadidas runs out of letter 'V' for Germany World Cup kits
High demand for Havertz, Undav and Pavlovic shirts halted online orders. Kits priced at €170 were back in stock within hours.