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ArticleRunning festivals in Europe: a guide for brands and runners
From a storytelling festival in London to a 200-plus-brand trade show in Amsterdam, running is building its own festival economy.
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News briefsAuthentic Brands widens Luzern ecommerce partnership
Reebok’s marketplace partner now serves Authentic’s full European brand-operator network, from Amazon to TikTok Shop.
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ArticleXtep seeks global reach as its core brand is challenged
Maye Musk gave Xtep instant visibility. The running credibility it’s chasing abroad still takes years to build.
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ArticleNike may eye Formula 1 comeback after 20-year absence
Formula 1’s pull with younger audiences gives Nike a rare growth opening amid CEO Elliott Hill’s turnaround effort.
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News briefsNew Wave Group to acquire Uhlsport GmbH
The all-share deal covers Uhlsport and Kempa, adds football and handball gear to Craft Sportswear’s 5,000-club network.
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News briefsBreaking: Decathlon to acquire 50% of Sport 2000 France
The retailer would gain access to a network of 190 mountain stores and enter the ski rental market.
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News briefsIndian sneaker brand Zaydn raises fresh capital for expansion
Inflection Point Ventures leads the round as the Gen-Z streetwear label eyes bigger marketplace and D2C growth.
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ArticleMoncler and Fragment launch new Fujiwara capsule
A gondola, a sukajan and a Japan-first release calendar say more than the mood board lets on.
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News briefsadidas brings CLIMACOOL cooling to US Open tennis
Running, football, now tennis: CLIMACOOL keeps showing up, part of a platform adidas has been building all year.
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ArticleIntersport’s stores accelerate, part of a wider rebuild
Germany’s 13 new stores are one piece of a broader European consolidation and format overhaul.