Nike unveils new innovation cycle in preparation for Olympics
Nike’s latest innovation push follows CEO John Donahoe’s recent acknowledgment of the brand’s need to enhance its product innovation pipeline, citing it was “not performing at our potential.” The forthcoming products unveiled by Nike ahead of the Paris Olympics mark the commencement of a multiyear innovation drive, introducing “game-changing innovations” ...
Change of Iberian plans for Sprinter, Sport Zone
JD Sports will be switching 28 to 30 Sprinter and Sport Zone stores in Spain to the JD banner between now and 2025, according to Diffusion Sport.
Siux expanding abroad fast
Between last year and this first quarter of 2024, the pádel brand Siux has entered 35 countries – 18 of them in Africa and ten in Asia. So explains Alfonso Torrón, Brand Manager, who has spoken with Palco23.
Rayox foresees a Spanish pickleball boom
Two years ago, three Spaniards – Samuel Rodríguez, Daniel Rodríguez and Jordi Francés – founded a racquet factory in the US – in Waterbury, Connecticut, to be exact. They called it Rayox Sport.
Puma set to launch creative hub in Los Angeles
In a move to strengthen its presence in the US, Puma is gearing up to unveil the Puma Studio in the heart of Hollywood, Los Angeles, in early 2025. The space will serve as a creative hub, bringing together Puma’s design and marketing teams with influential communities and celebrities to ...
Authentic Brands Group nearing deal for Boardriders brands in Europe
Authentic Brands Group is on the verge of finalizing a partnership deal for the Boardriders brands in Europe.
Decathlon plans further expansion in India
French sporting goods retailer Decathlon is planning to accelerate investments in India to ramp up production and expand its retail presence. Decathlon entered the Indian market in 2009 and now operates 129 stores in the country. Decathlon CEO, Barbara Martin, called India one of the company’s “most important” global markets, ...
At Polartec, the future began a long time ago
With the new ”Beyond Begins Today” campaign, Polartec is placing the global future issue of sustainability at the center of all its activities.
Adidas CEO Bjørn Gulden: “Why ‘no’?”
Albeit Adidas presented the first loss in 30 years, CEO Gulden is driven by optimism.
PGA Tour Enterprises unveils board of directors, with Tiger Woods as Vice President
PGA Tour Enterprises, the recently established commercial venture under PGA Tour’s control, has unveiled the names in its 13-member board of directors, effective immediately. The new board comprises six current PGA Tour players-directors – Patrick Cantlay, Peter Malnati, Adam Scott, Webb Simpson, Jordan Spieth and Tiger Woods – as well ...