Nike and several USA Olympic athletes have responded to online backlash regarding the design of the women’s Team USA track and field kit. A photograph of the uniform sparked criticism, with many labeling it as “sexist” and “revealing.” The photograph, circulated by Citius Mag, compared the women’s high-cut bodysuits to the men’s longer shorts, fueling the debate. American long jumper Tara Davis-Woodhall initially expressed concern but later retracted her statement, acknowledging that the bodysuit is just one option available.
Nike defended its designs, stating that the track and field kits offer nearly 50 pieces and 12 styles tailored to specific events. The brand showcased various options during the Paris launch, with athletes like Athing Mu and Sha’Carri Richardson modeling different styles.
At a Team USA media summit in Manhattan, athletes withdrew their initial criticism, attributing it to the misleading photo. Gabby Thomas and others noted that the criticism also impacts athletes’ choices. Pole vaulter Katie Moon defended the uniform’s autonomy, emphasizing that athletes have multiple options to choose from.
Nike stressed that the designs are athlete-informed and visually unified, leveraging innovative technology and feedback from athletes. Each kit is tailored for performance, breathability, and diverse body types, ensuring athletes’ comfort and freedom of choice during competitions. “Our athletes’ comfort level in their performance wear remains a top priority,” said Janett Nichol, VP of Apparel Innovation at Nike. The brand reaffirmed its commitment to providing athletes with options that suit their preferences and enable peak performance on the world stage.
