In a move to strengthen its presence in the US, Puma is gearing up to unveil the Puma Studio in the heart of Hollywood, Los Angeles, in early 2025. The space will serve as a creative hub, bringing together Puma’s design and marketing teams with influential communities and celebrities to inspire products and campaigns tailored for the US market.
Arne Freundt, CEO of Puma, emphasized the significance of this initiative, stating: “Opening our Puma Studio in LA is an important strategic move for us, as we seek to elevate our business in the United States.”
The Puma Studio promises to provide an immersive environment where Puma’s product, design, and marketing teams can bring their creative visions to fruition. The studio will complement Puma’s existing global and regional product teams in Somerville, Massachusetts, and serve as a space for collaboration and innovation.
According to Puma, the location will enable closer collaboration with key brand ambassadors from the music and entertainment industries. In addition to creative functions, the studio will also include an exclusive area for VIP clients, offering privileged access to Puma’s latest products. Puma has already begun recruitment efforts for its temporary office in LA. The company sees the region as one of the most influential creative hot spots in the world, where it wants to establish itself to reinforce its commitment to driving growth and innovation in the US market.
