Legal
Legal cases, regulatory developments, and compliance mandates reshaping the sporting goods industry—from antitrust and IP disputes to trade rules, sustainability enforcement, and labor standards with strategic and operational impact.
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Alo Jewelry wins China trademark case against Alo Yoga
Alo Yoga has filed similar challenges against several other marks it considers close to its own, with mixed results so far.
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Alo Jewelry wins China trademark case against Alo Yoga
Alo Yoga has filed similar challenges against several other marks it considers close to its own, with mixed results so far.
Gymshark sued over hidden influencer marketing
A New York lawsuit says Gymshark’s influencer army hid its paid endorsements behind buried hashtags and exclusive contracts.
Nike hit with $7.5m-plus gender pay-bias verdict
A class action got thrown out. One female employee still won $7.5m-plus from a jury.
Paris court fines Shein over Lacoste logo imitations
A Paris court fined Shein and banned crocodile-logo imitations EU-wide - faster than France’s fast-fashion law ever has.
7-Eleven sues Nike over a sneaker’s colors
A sneaker inspired by 7-Eleven’s colors, dropping on the retailer’s own holiday, just became a federal lawsuit.
Kalshi booms on sports
From politics to parlays: sports now drives 85% of Kalshi’s $112 billion lifetime volume.
Two more athletes sue PUMA over carbon-plate shoes
Two more elite sprinters filed suits in Massachusetts, with the same counsel as Abby Steiner. Nike faces a parallel case.
Two out of three demands accepted but it’s no deal
The drag activist agrees to two of Patagonia’s three demands, but refusing the third keeps the lawsuit alive into Pride month.
Patagonia v. Pattie Gonia: Could the evidence backfire?
Patagonia filed a lawsuit to protect its brand. Do its own exhibits contradict claims about the damage associations with the drag queen cause?
Joola settles pickleball patent row with Paddletek
Paddle maker Paddletek and ProXR Pickleball agree to add Joola’s propulsion core patent number to products and pay royalties.
Nike may pocket the tariff refund. Consumers want it back.
Footwear giant raised prices by up to $10 to offset $1bn in import costs. Now the tariffs are gone — and so is its commitment to refund shoppers.
Sprinter sues Puma and Mercedes F1 over carbon shoes
Two-time world sprint champion Abby Steiner is suing Puma and the Mercedes F1 team, claiming their carbon-plate shoes ended her career.
TPG acquires US college sports commercialization giant
TPG is acquiring Learfield, the commercialization platform serving 1,200 US colleges, in a deal valued at about $2 billion.
Capstone Partners: outdoor recreation M&A doubles in 2026
Transaction volume in the outdoor recreation sector has doubled year-to-date in 2026, even as broader consumer M&A contracted.
Texas Attorney General probes Lululemon over PFAS
Texas Attorney General Ken Paxton is investigating whether Lululemon’s wellness-driven marketing misled consumers about PFAS in its clothing.
Adidas sued over gender bias in women’s sport
A lawsuit filed in Oregon accuses Adidas of dismissing a women’s basketball executive after she reported inequality and an athlete safety breach.
Joola sues 11 paddle brands over pickleball patent
The table tennis and pickleball specialist is seeking a US import ban on paddles from competitors including Adidas Pickleball and Paddletek.
PPWR: blessing or curse for sporting goods industry?
WFSGI and FESI legal counsel Dr. Jochen M. Schaefer asks whether Brussels’ packaging overhaul helps or harms the industry.
France blocks Polymarket, spares rival Kalshi
France, Spain, Brazil and Australia are drawing different lines around Polymarket and Kalshi, exposing regulatory fragmentation.
Distribution of branded sporting goods in Europe
Vertical pricing, exclusive distribution, price-adjustment clauses and GPSR compliance: key rulings and obligations reviewed.
Polymarket hooks into another football league
Polymarket becomes Italian Serie A’s exclusive US prediction markets partner, with official data supplied via Genius Sports following its Legend acquisition.
Enhanced Group – Sport as proof of concept
Behind the Enhanced Games’ NYSE debut: athletic bloodwork as raw material for consumer drug protocols sold via telehealth.
FESI calls for simpler EU digital rules
The sporting goods industry federation wants the EU to narrow health data definitions, simplify cookie consent and unify cybersecurity reporting.
EU imposes up to 67.6% tariffs on Chinese nylon yarn
Duties of 60–67.6% now hit Chinese nylon yarn, protecting 2,000 EU jobs but raising costs for textile makers.
Right to repair is law, but what’s a fair price?
The EU Right to Repair Directive is now German law; refurbished marketplace Refurbed says spare-part pricing rules are still missing.
EU’s new Ecodesign law takes effect
The new regulation requires companies to disclose discarded items and limit waste, with large firms required to comply by February 2027.
Italy enforces helmet rule for all skiers
From Nov. 1, Italy will require all snow sports participants to wear CE-certified helmets, tightening slope safety ahead of the Milano Cortina 2026 Olympics.
The fashion industry’s illegal practice of resale price maintenance
A EU antitrust ruling on resale price maintenance sends a clear signal to brands alike. Here’s what the industry should take away.
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