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Legal
Legal cases, regulatory developments, and compliance mandates reshaping the sporting goods industry—from antitrust and IP disputes to trade rules, sustainability enforcement, and labor standards with strategic and operational impact.
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Adidas sued over gender bias in women’s sport
A lawsuit filed in Oregon accuses Adidas of dismissing a women’s basketball executive after she reported inequality and an athlete safety breach.
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Adidas sued over gender bias in women’s sport
A lawsuit filed in Oregon accuses Adidas of dismissing a women’s basketball executive after she reported inequality and an athlete safety breach.
Texas Attorney General probes Lululemon over PFAS
Texas Attorney General Ken Paxton is investigating whether Lululemon’s wellness-driven marketing misled consumers about PFAS in its clothing.
Joola sues 11 paddle brands over pickleball patent
The table tennis and pickleball specialist is seeking a US import ban on paddles from competitors including Adidas Pickleball and Paddletek.
Judge vindicates Lululemon in Nike Flyknit lawsuit
A federal judge has invalidated Nike’s Flyknit patent claims, overturning a March jury verdict and $355,450 fine against Lululemon.
First Big Tech loss in US court over trade practices goes to Meta, which will appeal
A US jury awards New Mexico $375m in the first successful state lawsuit over Big Tech harm to children — with 40 more cases in the pipeline.
Puma loses Singapore trademark fight with Sun Day Red
Singapore tribunal finds Puma’s big cat and Sun Day Red’s tiger marks distinct – limiting broad animal-logo IP protection in sportswear.
Lycra files for bankruptcy
The fiber supplier behind activewear and denim across global supply chains files with near-unanimous creditor backing for a 45-day restructuring.
Australian regulator fines Lululemon for email spam
Australia’s regulator has penalized Lululemon for embedding promotions in service emails during the 2024 holiday period.
Sports brands and retailers in line for tariff refunds
A court order now extends refund rights to all importers — not just those who sued. But the government is already appealing.
PTPA seeking outside capital, per report
Players’ union explores $1bn raise to reshape tennis governance and commercial control.
Puma loses EU stripe trademark case
EU court rejects Puma’s opposition to Chinese entrepreneur’s stripe-based trademark, highlighting limits of protecting basic geometric elements.
Nike pays Thai workers after five years
After nearly five years of advocacy, Nike agrees to compensate 3,300 Thai factory workers who were allegedly coerced into unpaid leave during the pandemic.
Milan prosecutors target 13 luxury brands over labor exploitation
Prosecutors order document delivery from major luxury brands as investigation into exploitative subcontracting networks widens.
Court clears Adidas in Ye investor case
A US court ruled Adidas did not mislead investors over risks tied to its Yeezy partnership with Kanye West (Ye).
Nicklaus Companies files for bankruptcy
Nicklaus Companies has filed for Chapter 11 bankruptcy in Delaware, weeks after a $50 million defamation judgment in favour of founder Jack Nicklaus.
FESI calls for simpler EU digital rules
The sporting goods industry federation wants the EU to narrow health data definitions, simplify cookie consent and unify cybersecurity reporting.
European Commission investigating Shein
Brussels alleges addictive design, non-transparent algorithms, and sale of illegal products by the fast-fashion giant.
Intersport fined €3.5m for customer-data transfers
France’s data watchdog penalises the sporting goods retailer for transferring loyalty programme members’ contact details to social networks without consent.
Dazn to introduce prediction markets
Sports streaming platform Dazn plans to integrate prediction markets into broadcasts, potentially competing for fans’ discretionary spending with sporting goods purchases.
Temu’s Europe HQ raided by EU regulators
EU regulators raided Temu’s Dublin headquarters on December 10 as part of a foreign-subsidy investigation. The action intensifies pressure on China-backed low-cost platforms operating in Europe.
EU’s new Ecodesign law takes effect
The new regulation requires companies to disclose discarded items and limit waste, with large firms required to comply by February 2027.
Italy enforces helmet rule for all skiers
From Nov. 1, Italy will require all snow sports participants to wear CE-certified helmets, tightening slope safety ahead of the Milano Cortina 2026 Olympics.
The fashion industry’s illegal practice of resale price maintenance
A EU antitrust ruling on resale price maintenance sends a clear signal to brands alike. Here’s what the industry should take away.
EU Green Claims Directive is dead, for now
The Commission’s laconic announcement came on June 20 from spokesman Maciej Berestecki, who said: “In the current context, indeed the Commission intends to withdraw the Green claims proposal.”
Three years on – EU framework for the distribution of branded products, from an attorney’s perspective
The EU Commision’s revision of the framework, now three years old, has sought to meet the legal challenges of new online distribution models by imposing new vertical restrictions. Reactions in the private sector have been various.
Intelligence, analysis and advice for the global sporting goods industry.
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