Sweden-based traceability platform TrusTrace announced it has been named a Representative Provider for Digital Product Passports (DPPs) in a Gartner research report titled Innovation Insight: Digital Product Passport — Unlocking Value Beyond Compliance (July 2025). The recognition comes as brands in the apparel, sporting goods and outdoor sectors face looming EU sustainability regulations requiring granular, product-level traceability.
“DPPs are not a project; they represent a permanent operational shift,” said TrusTrace CEO Shameek Ghosh, highlighting the infrastructure requirements for scalable compliance.
DPP will be mandatory for textile and apparel products
TrusTrace’s DPP solution is being piloted by several European brands, including Kappahl, Gina Tricot and ETON. Their early tests include attaching scannable QR codes to garments and aggregating data on origin, materials and environmental impact. “Creating a DPP ‘for real’ gave us a tangible example and increased the organization’s understanding of what the DPP will be,” said Sandra Roos, VP Sustainability at Kappahl.
Digital Product Passports will become mandatory for textile and apparel products under the EU Strategy for Sustainable and Circular Textiles. The DPP concept aims to support product-level transparency, circularity, and compliance by making information, such as supply chain data and material content, accessible throughout a product’s lifecycle.
TrusTrace’s AI-powered platform supports integration, governance and data consolidation across suppliers and value chains. The company works with over 40,000 facilities globally and has previously supported traceability initiatives in the outdoor and performance apparel sector.
According to Gartner, the DPP market is projected to grow at a 24.43 percent CAGR from 2025 to 2034.
This story was published first in our sister publication OIcompass.com.
