Winter Sports

Moncler and the city: nostalgia meets Fifth Avenue
2026-09-10T12:36:00+01:00By SGI Europe Editorial Team
A five-day citywide exhibition of Moncler’s New York campaigns opens days before its largest global flagship debuts nearby.
Toni Sailer names Head of Sales, US director
2026-09-04T09:16:00+01:00By SGI Europe Editorial Team
The premium ski fashion brand fills two senior roles as it works to expand sales channels and its North American footprint.
Toni Sailer completes generational ownership handover
2026-08-28T15:31:00+01:00By SGI Europe Editorial Team
The transfer follows Kevin Taubenberger’s 2022 CEO appointment, formalizing succession already underway operationally.
Same name, no relation: two Fischers team up in ski jumping
2026-07-13T22:07:00+01:00By SGI Europe Editorial Team
Austrian ski maker Fischer Sports and German fastening group fischer share a surname but not ownership: now they share a ski jumping deal through 2030.
Dale of Norway strengthens North American team
2026-02-25T09:10:00+00:00By SGI Europe Editorial Team
Coming off strong Olympic visibility in Cortina, the Norwegian heritage knitwear brand — whose garments are produced using hydropower — is investing in US and Canadian wholesale growth.
Luhta shows Olympic looks in Milan
2026-02-05T12:47:00+00:00By SGI Europe Editorial Team
Finnish sportswear brand presented Milano Cortina 2026 opening ceremony collection at the IOC’s inaugural fashion event alongside 20 nations.
Hervis sold to Snipes founder consortium
2026-02-04T15:14:00+00:00By SGI Europe Editorial Team
One of Central Europe’s leading sports retailers changes hands as Snipes founder Sven Voth and Factory Berlin’s Udo Schloemer acquire chain from Spar.
Descente in Cortina: home, museum, and showcase
2026-02-03T11:50:00+00:00By SGI Europe Editorial Team
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
The new Olympic deal empowering athlete storytelling
2026-02-03T10:00:00+00:00By Katalina Farkas
A groundbreaking partnership between WFSGI, IOC and IPC is transforming how brands support athletes during the Games - when it matters most.