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Consumer
Market Data
Market data, growth forecasts, and regional demand trends in sporting goods—tracking category performance, geographic hotspots, sales data, economic drivers, and the market dynamics shaping where opportunities and risks emerge globally.
Latest
HYROX becomes a brand battlefield
Puma’s CEO calls HYROX a “lighthouse” partnership while Adidas launches its own hybrid race shoe. The battle for fitness racing’s commercial core is on.
UK retailers see best Boxing Day in decade
Boxing Day footfall in the UK jumped 4.4% year-on-year, marking the strongest increase in over a decade despite a sluggish morning start.
Sporting goods drive US holiday sales growth
November retail sales in the US climbed 4.5% year-over-year, driven by strong gains in sporting goods, digital products and clothing.
US athleisure market to hit $318bn by 2035
The US athleisure market is projected to reach over $318bn by 2035, driven by sustainability, digital channels and lifestyle shifts.
Asics wins over running enthusiasts
Asics is outperforming Adidas and Nike in the running category, driven by tech innovation and community engagement, according to Nikkei Asia.
Tracking the next stride of Germany’s performance running market 2025
Germany’s runners are consistent, data-driven, and increasingly value-conscious. These are the findings of SGI Europe’s Performance Running Report.
Global athletic apparel market shows sluggish growth amid regional contrasts in 2024
SGI Europe’s yearly analysis details the global sales and performance of the top athletic sports apparel brands in 2024.
Global sports equipment market rebounds 1.8% in 2024
The global sports equipment market recovered modestly in 2024.
The German Performance Running Market 2025
How German runners choose, buy, and value their shoes. Drawing on 1,001 active runners and pricing analysis, the report covers consumer profiles, buying behaviour, channel preferences, brand choices, pricing strategy, and sustainability’s influence on purchasing decisions.
Market Analysis: The global athletic footwear market 2024
SGI Europe’s yearly analysis details global sales of 25 athletic footwear brands and their performance in 2024.
WFSGI and SFIA in joint statement for keeping sports equipment affordable
With Trump tariffs and rising sports product prices, both organizations have made a joint statement to try to prevent price increases in sports equipment.
Global footwear market expected to grow 4.2% a year to 2029
Over the period, the size of the market is expected to increase by $103.6 billion.
Cambodia’s footwear exports up 23% in 2024
In 2024, Cambodia’s footwear exports rose by 23 percent to $1.68 billion, according to the Ministry of Commerce.
Sales for the US footwear industry reached $89.2 billion in 2024
Circana’s Consumer Tracking Service shows that the athleisure category generated $31 billion in sales and was the number one segment
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