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Market Data

Market data, growth forecasts, and regional demand trends in sporting goods—tracking category performance, geographic hotspots, sales data, economic drivers, and the market dynamics shaping where opportunities and risks emerge globally.

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US sporting goods spending falls 9% – report

2026-03-23T22:04:00+00:00By

New US transaction data shows a 9% year-over-year decline in sporting goods spending, with middle-income consumers pulling back hardest.

Alexandre ricart via Unsplash

HYROX becomes a brand battlefield

2026-02-26T21:22:00+00:00By

Puma’s CEO calls HYROX a “lighthouse” partnership while Adidas launches its own hybrid race shoe. The battle for fitness racing’s commercial core is on.

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UK retailers see best Boxing Day in decade

2025-12-29T21:52:00+00:00

Boxing Day footfall in the UK jumped 4.4% year-on-year, marking the strongest increase in over a decade despite a sluggish morning start.

NRF Nationa Retail Federation

Sporting goods drive US holiday sales growth

2025-12-17T19:21:00+00:00By

November retail sales in the US climbed 4.5% year-over-year, driven by strong gains in sporting goods, digital products and clothing.

m-cooper via unsplash

US athleisure market to hit $318bn by 2035

2025-12-16T21:32:00+00:00By

The US athleisure market is projected to reach over $318bn by 2035, driven by sustainability, digital channels and lifestyle shifts.

Jakob Owens via Unsplash

Asics wins over running enthusiasts

2025-11-28T11:10:00+00:00By

Asics is outperforming Adidas and Nike in the running category, driven by tech innovation and community engagement, according to Nikkei Asia.

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Tracking the next stride of Germany’s performance running market 2025

2025-10-20T14:03:00+01:00By

Germany’s runners are consistent, data-driven, and increasingly value-conscious. These are the findings of SGI Europe’s Performance Running Report.

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Market Analysis: The global athletic apparel market

2025-10-13T06:11:00+01:00By

SGI Europe’s yearly analysis details the global sales and performance of the top athletic sports apparel brands in 2024.

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Market Analysis: The global sports equipment market

2025-10-10T05:35:00+01:00By

The global sports equipment market recovered modestly in 2024.

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The German Performance Running Market 2025

2025-09-30T14:49:00+01:00

How German runners choose, buy, and value their shoes. Drawing on 1,001 active runners and pricing analysis, the report covers consumer profiles, buying behaviour, channel preferences, brand choices, pricing strategy, and sustainability’s influence on purchasing decisions.

The global Athletic Footwear Market 2025 weighs more than 100 billion

Market Analysis: The global athletic footwear market

2025-09-26T09:14:00+01:00By and

SGI Europe’s yearly analysis details global sales of 25 athletic footwear brands and their performance in 2024.

WFSGI

WFSGI and SFIA in joint statement for keeping sports equipment affordable

2025-07-01T08:43:00+01:00By

With Trump tariffs and rising sports product prices, both organizations have made a joint statement to try to prevent price increases in sports equipment.

SGIE Daily Digest

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