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Shoes almost never get recycled. Here’s the data.

2026-06-07T21:16:00Z

The first large-scale material analysis of European post-consumer footwear finds adhesives, black pigments, and missing pairs are the real obstacles to recycling.

Exclusive data: Will Anta’s investment in Puma spark a China revival?

Anta took a 29% stake in Puma at the start of 2026. Can it do for Puma what it did for FILA, Descente and Salomon? Our new report with Hot Pot China unpacks the data.

SportsShoes.com signs YETI as UK retail partner

2026-06-03T12:44:00Z

The Bradford-based retailer with £93.3m turnover adds YETI coolers, drinkware, and bags to its 150-brand running and outdoor roster

Li-Ning signs Curry. The game changes. Our analysis.

2026-06-03T11:22:00Z

A $400m+ deal with Stephen Curry caps a multi-year push by Li-Ning to break out of China. Here’s what the strategy actually looks like.

Hainan duty-free partners with Lululemon

2026-05-29T08:38:00Z

The Hainan duty-free retailer is expanding a sports portfolio that now includes Lululemon, Salomon, Under Armour, adidas and Nike.

Salomon names K-pop star Jisoo global brand ambassador

2026-05-29T06:12:00Z

Footwear and apparel now account for two-thirds of Salomon’s outdoor revenue. Jisoo is the face of a shift already well under way.

Meet the challenger: Maia Active

2026-05-22T15:10:00Z

Anta-backed and rebuilt under new leadership, the Chinese yoga wear brand has restructured its retail model and product line to displace Lululemon.

ANTA Sports: The making of a global multi-brand machine

2026-05-21T16:43:00Z

From a Fujian shoe factory to a global conglomerate: how ANTA built a portfolio that now rivals Nike and adidas, and how it runs it. 

PUMA’s €646 million loss and the Anta gamble

2026-05-19T14:57:00Z

A suspended dividend and a new controlling shareholder frame a turnaround that goes well beyond cutting costs.

Amer Sports beats Q1 estimates, raises 2026 guidance

2026-05-19T14:30:00Z

Arc’teryx and Salomon drive a 32% revenue jump, clearing analyst targets and prompting an upgrade to full-year targets.