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ArticleASICS offers funded trail adventure to two runners
Two runners in France, Spain, UK and Germany can win a fully funded trail trip. Applications close March 19.
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ArticleChina moves – and the outdoor market follows
Record tourism and spending during the 2026 Spring Festival reveal a Chinese consumer spending more on movement – and on the gear that goes with it.
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ArticleUS survey maps the new brand heat race
L.E.K.’s 2026 Brand Heat Index maps where HOKA, On, Arc’teryx and Salomon are gaining on legacy leaders.
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ArticleAmer Sports taps equity to retire secured debt
The Arc’teryx and Salomon parent prices 20.6 million shares at $36.40 each, using proceeds to retire its 6.750% senior secured notes due 2031.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 7+8
Strategic reset costs Puma €643.6m as sales fall 8.1% in 2025 | Saucony’s 31% surge powers Wolverine Worldwide’s 2025 turnaround | Gildan posts record Q4 revenue after HanesBrands integration | Amer Sports targets up to 18% growth in 2026 amid Salomon investment push | Decathlon co-leads €40m first close of industrial-focused ventures fund | JD Sports Fashion announces £200m share buyback program | IKEA pilots store-in-store retail with Decathlon in the UK | Intersport Finke takes EuroShop RetailDesign Award for sustainability | On Running’s Korea robot factory targets tariffs and supply chain risk | Adidas enters hybrid fitness racing with Adizero Dropset Elite | New Balance’s Made in USA spring collection lands at a loaded moment | HYROX at nine: the fitness race that became a brand battleground
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ArticleAmer Sports targets 18% growth in 2026
Arc’teryx drives record $6.57bn sales in 2025 as the Finnish group accelerates Salomon investment.
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ArticleSportswear stocks surge then slump in tariff whiplash
Nike closes lower on the day the Supreme Court won the tariff argument. The sector’s reaction tells a bigger story about what comes next.
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ArticleAmer Sports earns China Top Employer again
The multi-brand group secured the Top Employers Institute certification for a second straight year, signaling a maturing HR strategy in a market that rivals are fighting to win.
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ArticleCNY: Western brands learn China’s emotional playbook
How Nike, Lululemon and On transformed Lunar New Year marketing by understanding Chinese consumers’ need for escape from status comparison pressure.
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ArticleChinese brands claim visibility podium at Milano Cortina
Li-Ning, Anta, Peak, and Toread collectively supplied apparel for delegations from China to Ecuador, marking their most prominent global showcase to date.
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