• Winter Games 2026: Who wears what?
    Article

    Winter Games 2026: Who wears what?

    2026-01-27T07:21:00Z

    From Moncler’s return to Lululemon’s accessible design and less restrictive Olympic branding rules, the Winter Games showcase a new era of Olympic branding and team apparel.

  • Adidas, Nike, UA get floors to themselves at El Corte Inglés, Puerta del Sol
    Article

    Adidas, Nike, UA get floors to themselves at El Corte Inglés, Puerta del Sol

    2026-01-26T17:40:00Z

    Spanish retailer dedicates entire building to sportswear, with major brands getting dedicated floors and expanded sneaker selection.

  • Hibbett turns to DoorDash
    Article

    Hibbett turns to DoorDash

    2026-01-26T07:31:00Z

    Athletic retailer Hibbett launches on the local commerce platform to expand on-demand delivery across the US

  • What will the Chef’s next choice be?
    Article

    What will the Chef’s next choice be?

    2026-01-22T21:31:00Z

     Stephen Curry is speed-dating the footwear industry as he searches for Under Armour’s successor. His latest warm-up choice: On running shoes.

  • Nike reshuffles leadership to focus on China
    Article

    Nike reshuffles leadership to focus on China

    2026-01-21T11:18:00Z

    Nike names new leaders for EMEA and Greater China as 30-year veteran retires and company accelerates turnaround strategy under CEO Elliott Hill.

  • Dazn to introduce prediction markets
    Article

    Dazn to introduce prediction markets

    2026-01-21T07:12:00Z

    Sports streaming platform Dazn plans to integrate prediction markets into broadcasts, potentially competing for fans’ discretionary spending with sporting goods purchases.

  • Nike, Mizuno lead StockX resale growth in 2025
    Article

    Nike, Mizuno lead StockX resale growth in 2025

    2026-01-19T18:19:00Z

    Mizuno leads sporting goods resale growth at 124 percent as nearly 200 brands hit record sales on StockX in 2025, signaling shifts in athletic market.

  • Under Armour shuffles Top Leadership for 2026
    Article

    Under Armour shuffles Top Leadership for 2026

    2026-01-16T11:12:00Z

    Under Armour appoints Kara Trent as Chief Merchandising Officer and Adam Peake as President of Americas to drive brand transformation.

  • Nike Mind and the neuroscience of sport
    Article

    Nike Mind and the neuroscience of sport

    2026-01-15T21:35:00Z

    Nike’s Mind technology targets mental performance. After a century optimizing bodies, is the sporting goods industry finally ready to train brains?

  • SGI Europe Executive Edition: Vol 37 - 1+2
    PDF Newsletter

    SGI Europe Executive Edition: Vol 37 - 1+2

    2026-01-15T00:24:00Z

    Analysis: 2025 sporting goods stocks drop 14% in worst year since 2022 | The activist reckoning: shareholder pressure reshaped sporting goods in 2025 | Anta Sports reportedly offers for Pinault family’s 29% Puma stake | Fairfax Financial acquires 22% stake in Under Armour | Japan trader Marubeni acquires Gola owner Jacobson Group to scale lifestyle platform | JD Sports enables direct purchases through AI platforms in US market | Google launches Universal Commerce Protocol for agentic AI shopping | Puma appoints Anne Putz as Senior Director of Corporate Communications | Puma appoints Nadia Kokni as Vice President Global Brand Marketing | Alo taps ex-Dior executive to lead global push | Canada Goose appoints Daniel Binder to lead Asia-Pacific expansion | New Balance appoints former Frasers Group exec as EMEA sales VP | Campaign spotlight | ‘Can’t return it, won’t quit it’: Decathlon flips retail logic to fight fitness failure | ASICS launches ‘Move Your Body, Move Your Mind’ campaign with reimagined ‘Good Vibrations’