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ArticleDressed to the Nine (iron)
South Korea buys nearly half the world’s golf fashion: a $4 billion market powered by women, status and lifestyle wear.
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ArticleOne analyst, two verdicts: adidas up, Nike down
RBC’s Dadhania published both calls on the same day, using a consistent valuation framework, and on the eve of the World Cup.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 17+18
Zumiez’s margin recovery rests on private label penetration, not category breadth | Q1 2026: Lululemon grows revenue 4% while operating income falls 37% | Q1 results: DICK’S manages a two-speed portfolio as Foot Locker restarts | Sprinter swings to €33.9 million profit despite revenue dip in FY25 | HOKA drives Deckers Brands to record revenue and earnings in fiscal 2026 | Amer Sports Q1 2026: revenue up 32%, full-year guidance raised | FILA’s China momentum carries Misto Holdings to 19% profit gain | Sport 2000’s Gosau: AI will make specialty retail more human | Intersport Deutschland CFO on AI strategy and the future of specialist retail | Asics frees its most profitable brand: the Onitsuka Tiger spin-off | The paddock is the new pitch: adidas moves in, Nike watches | The two sports brands that don’t need the World Cup and follow their own rules | ANTA Sports: The making of a global multi-brand machine | Quo vadis, European retail? 2025 results across five operators compared | Distribution of branded sporting goods in Europe: interesting facets and updates from a legal point of view
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ArticleThe bonfire we’re no longer watching together
The 2026 World Cup reaches six billion people, but fragmented across time zones, devices and platforms. That’s the challenge for every sponsor.
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News briefsFootasylum CFO Nick Scott steps down
The UK sportswear retailer says Scott leaves “to pursue new ambitions”; the search for a permanent successor is underway
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ArticleTwo more athletes sue PUMA over carbon-plate shoes
Two more elite sprinters filed suits in Massachusetts, with the same counsel as Abby Steiner. Nike faces a parallel case.
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ArticleWhy sports retail is consolidating and fragmenting at once
Nike reversed its DTC strategy. Gresvig and XXL collapsed. Lululemon, Vuori and Arc’teryx built their own channels. The wholesale model is being rewritten from both ends.
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ArticleNike, adidas, PUMA: the World Cup brand battle decoded
One brand built a system. One owns the tournament. One is playing the long game in Africa. Reading (and watching) the 2026 World Cup brand battle.
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ArticleSwipe left, buy Local: the Douyin athleisure takeover
Grandparents with 34 million Douyin followers, a $910 billion silver economy, and a guochao generation rewriting who buys local activewear, and why.
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ArticleShoes almost never get recycled. Here’s the data.
The first large-scale material analysis of European post-consumer footwear finds adhesives, black pigments, and missing pairs are the real obstacles to recycling.