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Article
Lululemon adds Unilever veteran to board
2026-04-28T14:14:00Z
Former Unilever Chief Growth & Marketing Officer joins lululemon’s board as the brand extends a five-year governance overhaul.
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Article
Geopolitics opens India’s door to Anta
2026-04-28T11:11:00Z
The Fujian-based group plans 10 stores by March 2027, positioning Anta in India’s premium sportswear segment as bilateral tensions ease.
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News briefs
Myprotein activewear enters Footasylum stores in the UK
2026-04-27T09:56:00Z
Sports nutrition brand Myprotein enters multi-brand physical retail with MP Activewear, targeting 16-to-24-year-olds in seven Footasylum stores.
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Article
How ABG is rebuilding Reebok, one sport at a time
2026-04-26T10:34:00Z
Hockey, basketball and Greater China – three moves in three weeks show that Reebok’s reclamation under ABG is no longer a story about potential.
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Article
1,400 Nike jobs cut. Management calls it progress.
2026-04-24T10:20:00Z
The job cuts — mainly in technology — suggest Nike’s recovery from a years-long sales slump is proving harder and slower than the company had planned.
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News briefs
PUMA names Blanc as VP Global Wholesale
2026-04-22T22:04:00Z
The newly created position marks PUMA’s move to centralize wholesale leadership and grow its presence at key retail partners worldwide.
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News briefs
lululemon’s new CEO pick leaves markets cold
2026-04-22T21:02:00Z
The Canadian activewear brand ends a months-long leadership search, turning to a Nike veteran to reignite growth and product momentum.
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News briefs
WFSGI elects first all-American co-chairs
2026-04-22T12:17:00Z
The sporting goods industry’s global federation has chosen two US brands to lead it for the first time, convening in Boston for its 2026 annual gathering.
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Article
Cultural athleisure: homage or exploitation?
2026-04-21T15:36:00Z
When athleisure brands mine local cultures, the line between homage and exploitation blurs.
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Article
Boston Marathon: a battle of words, not only of runners
2026-04-20T16:10:00Z
A misread campaign at marathon’s most visible address exposed Nike’s vulnerabilities – and gave Asics an opportunistic opening.