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Opinion
APAC football fandom is massive. Merch sales are not.
2026-09-11T13:24:00Z
The fandom is real. The conversion model most European clubs use in APAC is not built for the region.
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News briefs
PUMA CEO takes over sales as commercial chief exits
2026-09-11T11:07:00Z
No successor is named yet, leaving Hoeld to personally run sales as PUMA’s leadership rebuild continues.
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Article
Head Spain hands sales, marketing reins to Nike veteran
2026-09-09T15:42:00Z
Oriol Martínez de Juan succeeds a 12-year incumbent now moving to an international post within the Head group.
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News briefs
PUMA brings in Nike veteran to lead sport marketing
2026-09-09T10:59:00Z
The Nike veteran arrives Oct. 1 as PUMA continues a broad leadership reshuffle under Arthur Hoeld.
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News briefs
Nike exits S&P 100 index in September
2026-09-07T20:44:00Z
The index change is procedural, but it echoes what Nike’s stock has shown for years: a turnaround still incomplete.
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Article
Nike sponsors London City Lionesses in landmark deal
2026-09-07T15:49:00Z
The WSL’s only fully independent club lands a Nike deal its owner calls women’s football’s biggest yet.
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Article
Castore reportedly explores sale a decade after launch
2026-09-07T08:12:00Z
JPMorgan is canvassing buyers for the brand Andy Murray backs, with interest from China among the approaches.
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News briefs
INTERSPORT signs global partnership with FIBA to 2031
2026-09-02T15:41:00Z
INTERSPORT will handle event retail for FIBA’s Basketball World Cups, Continental Cups and U17 World Cups through 2031.
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News briefs
Intersport’s WC summer campaign lifts jersey sales 73%
2026-09-02T14:52:00Z
The retail cooperative’s Clubhouses in Berlin, Paris and Istanbul drew more than 1 million visitors during its FIFA World Cup summer campaign.
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Article
Running festivals in Europe: a guide for brands and runners
2026-09-01T18:07:00Z
From a storytelling festival in London to a 200-plus-brand trade show in Amsterdam, running is building its own festival economy.