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Adidas secures Liverpool kit sponsorship deal
In a recent report by SportBusiness, it’s been revealed that Adidas has outbid Nike for the kit sponsorship of Premier League club Liverpool. Adidas will assume the role in 2025, replacing Nike after a relatively short five-year tenure. This transition follows Nike’s takeover from New Balance as LFC’s technical sponsor ...
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Sprandi poised for comeback in Russia
Sprandi, a once iconic brand in the Russian market, can reportedly resume sales in the country after almost two decades of absence. At the end of 2023, a local wholesale supplier, A Sport, obtained several certificates of conformity from a Russian technical regulator, allowing it to sell sporting shoes under ...
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Nike and USA Olympic athletes address controversy over women’s track and field kit
Nike and several USA Olympic athletes have responded to online backlash regarding the design of the women’s Team USA track and field kit. A photograph of the uniform sparked criticism, with many labeling it as “sexist” and “revealing.” The photograph, circulated by Citius Mag, compared the women’s high-cut bodysuits to ...
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Nike’s headquarters to undergo major layoffs, impacting hundreds
Nike’s headquarters in Oregon will see significant layoffs affecting hundreds of employees by June, according to a WARN notice filed with the state of Oregon on April 19. Confirming its restructuring plans, Nike revealed that by June 28, approximately 740 employees will have been impacted by two rounds of layoffs. ...
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Analysis: The top sporting goods industry performers by sales and profits in Q4 2023
Quarterly losses were much reduced in Q4, but overall results were still negative. Find out more in our latest scorecard.
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SGI Europe Executive Edition: Vol 35 - 15+16
US sporting goods imports decline sharply in Q1 | Court approves BowFlex purchase agreement | Decathlon’s global revenue surges by 4.4% to €15.6 billion | Superdry unveils restructuring plans amid financial struggles | “Biggest marketing investment ever”: Puma launches brand campaign | Climate responsibility rating: H&M and Inditex are better than Nike and Adidas | Asics study reveals link between teenage exercise and adult mental wellbeing | More trouble with uniforms for Nike, Adidas ends partnership with Parley for the Oceans | Decathlon France raised revenues | focused on circularity in FY23 | Lululemon unveils Team Canada’s kit for Paris 2024 | Protest supports NGOs and initiatives that ‘help everyone ride more’ | Agilitas Sports appoints former Adidas Design Director as VP Footwear Design | Asics presents new Nimbus Mirai as its “most circular shoe ever” | Change of Iberian plans for Sprinter, Sport Zone
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Nike supports mothers’ needs with new sports bra and shoe
Source: Nike Nike (M) Swoosh Bra Nike has created a wearable pump-compatible sports bra and an adjustable, easy-on walking shoe to support expecting and postpartum mothers. The new Nike (M) Swoosh Bra offers adjustable cup capacity thanks to wearable breast pumps to adapt to a changing body. ...
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Nike unveils new innovation cycle in preparation for Olympics
Nike’s latest innovation push follows CEO John Donahoe’s recent acknowledgment of the brand’s need to enhance its product innovation pipeline, citing it was “not performing at our potential.” The forthcoming products unveiled by Nike ahead of the Paris Olympics mark the commencement of a multiyear innovation drive, introducing “game-changing innovations” ...
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More trouble with uniforms for Nike
Nike’s troubles with uniforms extend beyond Major League Baseball and Euro 2024. According to Reuters, a number of American women who will be competing in track and field at the Paris Olympics have complained that their Nike-designed kit is scanty. Steeplechaser Colleen Quigley has told Reuters that “they are absolutely ...
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JD Sports Fashion opens flagship store on Paris’s Champs-Élysées
JD Sports Fashion debuts its global flagship store on Paris’s famed 118 Avenue des Champs-Élysées. The store boasts cutting-edge digital technology and will offer “immersive experiences for shoppers”. Featuring top brands like Nike, Adidas, and New Balance, the store promises the latest in sports fashion. To mark the occasion, JD ...