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ArticlePUMA and Chinese foam specialist Shincell target NITRO
PUMA is establishing a joint materials lab in Suzhou with Chinese foam specialist Shincell to develop the next generation of its NITRO platform.
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ArticleNext-gen wearable patch PointFit wins VC backing
Hong Kong startup PointFit reads lactate through sweat in real time, as VC firm Seveno Capital backs its path from elite sport to mass market.
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ArticleFrasers takes near 6% stake in Puma
Mike Ashley’s retail group joins Anta Sports as a significant Puma investor as the German brand struggles against Nike, Adidas and On.
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ArticleStrategic reset costs Puma millions in full-year results
German sportswear group posts a €643.6 million loss in its 2025 full-year results as its strategic reset weighs on sales and margins. Currency-adjusted revenue fell 8.1 percent to €7.30 billion, pushing the EBIT margin to -4.9 percent.
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ArticleChinese brands claim visibility podium at Milano Cortina
Li-Ning, Anta, Peak, and Toread collectively supplied apparel for delegations from China to Ecuador, marking their most prominent global showcase to date.
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ArticleAnta to open a first US store
The world’s third-largest sportswear brand marks its US retail debut 13 February with NBA All-Stars at a ribbon-cutting ceremony.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 3+4
Q3 2025 Scorecard: Sporting goods winners & losers | Bicycle industry stocks in 2025: a struggling sector | VF Corp. posts Q3 growth as The North Face and Timberland lead performance | German retail giant Sport 2000 outpaces market with 9% growth in 2025 | JD Sports posts mixed Q4 as Asia grows while Europe falters | Anta Sports reports mixed Q4 results as FILA drives growth | Li Ning stock gains 4.4% on improved revenue and margin outlook | ANTA Sports finalizes €1.5bn deal for 29% of PUMA SE | Wilson seizes leggings failure to escalate Lululemon proxy fight | Moncler taps Bottega Veneta chief as new CEO, Remo Ruffini becomes Chairman | On Holding hires Frank Sluis as new CFO to strengthen global expansion | Arc’teryx appoints Avery Baker as Chief Brand Officer, Tobia Prevedello as GM EMEA | Nike reshuffles geography leadership as China turnaround becomes urgent | NRF 2026: Agentic AI reshapes sporting goods retail strategy | JD Sports partners with Checkpoint Systems for global RFID rollout
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ArticleAs anticipated, ANTA acquires 29% PUMA stake
The €1.5 billion all-cash deal makes the Chinese giant PUMA’s largest shareholder.
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ArticleAnta posts mixed Q4 as FILA sustains momentum
Chinese sportswear giant’s flagship brand declines in Q4 while FILA and other portfolio brands post gains, helping push record annual revenue.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 1+2
Analysis: 2025 sporting goods stocks drop 14% in worst year since 2022 | The activist reckoning: shareholder pressure reshaped sporting goods in 2025 | Anta Sports reportedly offers for Pinault family’s 29% Puma stake | Fairfax Financial acquires 22% stake in Under Armour | Japan trader Marubeni acquires Gola owner Jacobson Group to scale lifestyle platform | JD Sports enables direct purchases through AI platforms in US market | Google launches Universal Commerce Protocol for agentic AI shopping | Puma appoints Anne Putz as Senior Director of Corporate Communications | Puma appoints Nadia Kokni as Vice President Global Brand Marketing | Alo taps ex-Dior executive to lead global push | Canada Goose appoints Daniel Binder to lead Asia-Pacific expansion | New Balance appoints former Frasers Group exec as EMEA sales VP | Campaign spotlight | ‘Can’t return it, won’t quit it’: Decathlon flips retail logic to fight fitness failure | ASICS launches ‘Move Your Body, Move Your Mind’ campaign with reimagined ‘Good Vibrations’
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