• As anticipated, ANTA acquires 29% PUMA stake
    Article

    As anticipated, ANTA acquires 29% PUMA stake

    2026-01-27T13:35:00Z

    The €1.5 billion all-cash deal makes the Chinese giant PUMA’s largest shareholder.

  • Anta posts mixed Q4 as FILA sustains momentum
    Article

    Anta posts mixed Q4 as FILA sustains momentum

    2026-01-20T17:39:00Z

    Chinese sportswear giant’s flagship brand declines in Q4 while FILA and other portfolio brands post gains, helping push record annual revenue.

  • SGI Europe Executive Edition: Vol 37 - 1+2
    PDF Newsletter

    SGI Europe Executive Edition: Vol 37 - 1+2

    2026-01-15T00:24:00Z

    Analysis: 2025 sporting goods stocks drop 14% in worst year since 2022 | The activist reckoning: shareholder pressure reshaped sporting goods in 2025 | Anta Sports reportedly offers for Pinault family’s 29% Puma stake | Fairfax Financial acquires 22% stake in Under Armour | Japan trader Marubeni acquires Gola owner Jacobson Group to scale lifestyle platform | JD Sports enables direct purchases through AI platforms in US market | Google launches Universal Commerce Protocol for agentic AI shopping | Puma appoints Anne Putz as Senior Director of Corporate Communications | Puma appoints Nadia Kokni as Vice President Global Brand Marketing | Alo taps ex-Dior executive to lead global push | Canada Goose appoints Daniel Binder to lead Asia-Pacific expansion | New Balance appoints former Frasers Group exec as EMEA sales VP | Campaign spotlight | ‘Can’t return it, won’t quit it’: Decathlon flips retail logic to fight fitness failure | ASICS launches ‘Move Your Body, Move Your Mind’ campaign with reimagined ‘Good Vibrations’

  • Anta reportedly eyes Pinault’s Puma stake
    Article

    Anta reportedly eyes Pinault’s Puma stake

    2026-01-09T11:37:00Z

    China’s Anta Sports Products has offered to buy 29 percent of struggling German sportswear firm Puma from France’s Pinault family, Reuters reports. The offer, made weeks ago with financing secured, had been expected to exceed €40 per share but talks have stalled.

  • Analysis: Industry stocks tumble 14% in 2025
    Analysis

    Analysis: Industry stocks tumble 14% in 2025

    2026-01-05T16:39:00Z

    Public sporting goods companies lost $67bn in aggregate market value in 2025 as tariff fears and operating challenges sent valuations down 14.3% on a weighted basis.

  • Puma takeover rumors gain traction
    News briefs

    Puma takeover rumors gain traction

    2025-12-02T11:57:00Z

    Puma’s prolonged downturn and Artemis’s openness to divest its 29% stake spark renewed takeover rumors, with Anta emerging as the most credible suitor.

  • Asics denies interest in Puma acquisition
    Article

    Asics denies interest in Puma acquisition

    2025-11-28T07:51:00Z

    Asics dismisses reports of interest in acquiring Puma as Anta Sports explores potential bid amid Puma’s financial struggles.

  • Puma faces Asian takeover interest
    News briefs

    Puma faces Asian takeover interest

    2025-11-27T08:11:00Z

    Chinese giants Anta and Li Ning, plus Japan’s Asics, are exploring bids for struggling German sportswear maker Puma. Shares jumped 11.5% on the news.

  • Fila opens brand experience hub in Biella
    Article

    Fila opens brand experience hub in Biella

    2025-11-10T18:50:00Z

    Fila has opened a brand experience center in Biella, Italy, reconnecting with its heritage under Anta Sports Group ownership.

  • Atomic enters apparel market to expand long-term brand strategy
    Article

    Atomic enters apparel market to expand long-term brand strategy

    2025-11-07T07:30:00Z

    Austrian ski brand Atomic will enter the alpine apparel market in winter 2025/26, marking its largest portfolio expansion in decades as the company aims to build a comprehensive winter lifestyle brand beyond equipment.