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ArticleAustralian regulator fines Lululemon for email spam
Australia’s regulator has penalized Lululemon for embedding promotions in service emails during the 2024 holiday period.
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ArticleOn keeps marching: another China flagship
Swiss performance brand opens 802sqm flagship in Shenzhen as Asia-Pacific net sales surged 96% in 2025.
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ArticleWilson’s lululemon saga gets its own website
Lululemon’s founder launches a campaign site as his proxy battle over governance and creative direction enters its most public phase yet.
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ArticleSports brands and retailers in line for tariff refunds
A court order now extends refund rights to all importers — not just those who sued. But the government is already appealing.
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ArticleChina moves – and the outdoor market follows
Record tourism and spending during the 2026 Spring Festival reveal a Chinese consumer spending more on movement – and on the gear that goes with it.
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ArticleLululemon targets men’s with new tennis tech
The Canadian apparel brand unveils upgraded sweat-concealing fabric as it works to rebuild momentum in men’s and performance categories.
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ArticleUS survey maps the new brand heat race
L.E.K.’s 2026 Brand Heat Index maps where HOKA, On, Arc’teryx and Salomon are gaining on legacy leaders.
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ArticleWilson escalates lululemon board fight with new letter
Founder Chip Wilson has gone public again after 70 days of silence from the board, with a letter demanding a director overhaul and a Brand Product Committee.
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ArticleSportswear stocks surge then slump in tariff whiplash
Nike closes lower on the day the Supreme Court won the tariff argument. The sector’s reaction tells a bigger story about what comes next.
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ArticleCNY: Western brands learn China’s emotional playbook
How Nike, Lululemon and On transformed Lunar New Year marketing by understanding Chinese consumers’ need for escape from status comparison pressure.
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