• Klarna launches in-store BNPL at lululemon UK, Germany
    News briefs

    Klarna launches in-store BNPL at lululemon UK, Germany

    2026-07-24T12:43:00Z

    The QR-code checkout option extends a five-year-old online partnership between Klarna and lululemon into physical stores.

  • SGI Europe Executive Edition: Vol 37 - 21+22
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    SGI Europe Executive Edition: Vol 37 - 21+22

    2026-07-22T13:55:00Z

    A100-year-old baseball glove maker now designs gaming chairs | Nike Radical AirFlow apparel expands globally | Asics turns nine years of startup scouting into annual Kenzen event | Decathlon receives provisional, conditioned approval for Intersport Spain acquisitions | MAP Active acquires Sports Direct Malaysia from Frasers Group in full | Anta Sports Q2 2026: core brand growth remains low single digit | Frasers Group accelerates global expansion despite challenging market conditions | Physical inactivity 2026: The cost of standing still | Impact of sports: Sporting Goods brands are missing their biggest opportunity | Half the story: low coverage of women in sport isn’t just a fairness issue | Foot Locker adds Salomon in first US retail partnership | From 74 triathlon suits to mid-eight-figure revenue: The 21 reasons behind Ryzon’s rise | Joma to sponsor Fetri’s Hyatlón, federation cousin to Hyrox | Asian tennis stars and the sponsorship boom: How the calculus changed | Beyond the sale: could product care be retail’s next edge?

  • Lululemon backs nylon recycler Syntetica in $30m round
    Article

    Lululemon backs nylon recycler Syntetica in $30m round

    2026-07-20T10:09:00Z

    Syntetica has raised a $30 million Series A to build its first commercial nylon-recycling plant in France.

  • Alo Yoga picks luxury streets for German stores
    News briefs

    Alo Yoga picks luxury streets for German stores

    2026-07-16T12:05:00Z

    Five cities, one flagship-led rollout, timed to Lululemon’s leadership handover and Vuori’s caution

  • lululemon's Hamilton series debuts with a golf lesson
    Article

    lululemon's Hamilton series debuts with a golf lesson

    2026-07-15T14:22:00Z

    lululemon’s debut ‘Rest Day’ episode has Hamilton taking a golf lesson from PGA pro Min Woo Lee, with golf apparel on display.

  • A seat at the table is not the same as a voice at it
    Opinion

    A seat at the table is not the same as a voice at it

    2026-07-08T12:51:00Z

    FESI represents 1,800 European manufacturers on EU rules, but most reach it only through national federations, not directly.

  • Seamless bras startup Hastko wants to scale in the US
    Article

    Seamless bras startup Hastko wants to scale in the US

    2026-07-07T08:41:00Z

    At €3 million, the funding round is small, but it tests whether a by-women-for-women design thesis can compete in premium US retail.

  • Meet the challenger: Is Alo ready for an IPO?
    Article

    Meet the challenger: Is Alo ready for an IPO?

    2026-07-01T19:27:00Z

    Alo Yoga has shed its wholesale T-shirt arm. Analysts say the move sets the stage for an IPO or strategic deal.

  • AARMY adds yoga and Pilates as a gateway to performance
    News briefs

    AARMY adds yoga and Pilates as a gateway to performance

    2026-07-01T17:07:00Z

    AARMY built its following on bootcamp and cycle classes. It is now adding yoga and Pilates to tap 12.9 million US participants

  • SGI Europe Executive Edition: Vol 37 - 19+20
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    SGI Europe Executive Edition: Vol 37 - 19+20

    2026-06-30T07:36:00Z

    PUMA’s HYROX bet starts paying dividends. China is next | Still retreating from basketball, Under Armour loses WNBA footwear status | Macron debuts sound logo for its brand identity | Meet the challenger: Joma, the brand that never chased fashion | Kelme: meet the challenger brand on Bosnia and Herzegovina’s World Cup shirt | After LIV Golf: what Saudi Arabia’s retreat means for sports and sporting goods | UK Advertising Standards Authority bans adidas ads over recycled claims | France anti-fast-fashion law 2026: Decathlon exempt, Shein fined | Salomon’s 2025 Impact Report: when growth outpaces sustainability | One Goal. Move the World: WFSGI turns World Cup into a youth participation policy drive |  Peter Whitcomb, Tersus Solutions: recommerce works on economics, not mandates | Accent Group board rejects Frasers’ takeover offer | Nike picks a Pfizer veteran to run its finances | Decathlon Seed extends ownership model to 100,000-plus workforce | AI makes expertise free. What does the sporting goods industry sell now? | From sponsorship to demand engine: How adidas and Decathlon are activating events differently