• Winter Games 2026: Who wears what?
    Article

    Winter Games 2026: Who wears what?

    2026-01-27T07:21:00Z

    From Moncler’s return to Lululemon’s accessible design and less restrictive Olympic branding rules, the Winter Games showcase a new era of Olympic branding and team apparel.

  • Wilson weaponizes Lululemon leggings failure
    Article

    Wilson weaponizes Lululemon leggings failure

    2026-01-26T17:40:00Z

     Founder transforms see-through pants crisis into ammunition for board battle.

  • Campaign spotlight: turning resolutions into sustained action
    Article

    Campaign spotlight: turning resolutions into sustained action

    2026-01-21T17:41:00Z

    US premium activewear brand Rhone launched 12 Pursuits, a year-long founder-led program blending mental fitness with monthly actionable themes.

  • Lululemon’s proxy fight continues
    Article

    Lululemon’s proxy fight continues

    2026-01-20T19:01:00Z

    Athleisure brand’s billionaire founder targets private equity-backed directors in shareholder showdown that could reshape corporate governance.

  • SGI Europe Executive Edition: Vol 37 - 1+2
    PDF Newsletter

    SGI Europe Executive Edition: Vol 37 - 1+2

    2026-01-15T00:24:00Z

    Analysis: 2025 sporting goods stocks drop 14% in worst year since 2022 | The activist reckoning: shareholder pressure reshaped sporting goods in 2025 | Anta Sports reportedly offers for Pinault family’s 29% Puma stake | Fairfax Financial acquires 22% stake in Under Armour | Japan trader Marubeni acquires Gola owner Jacobson Group to scale lifestyle platform | JD Sports enables direct purchases through AI platforms in US market | Google launches Universal Commerce Protocol for agentic AI shopping | Puma appoints Anne Putz as Senior Director of Corporate Communications | Puma appoints Nadia Kokni as Vice President Global Brand Marketing | Alo taps ex-Dior executive to lead global push | Canada Goose appoints Daniel Binder to lead Asia-Pacific expansion | New Balance appoints former Frasers Group exec as EMEA sales VP | Campaign spotlight | ‘Can’t return it, won’t quit it’: Decathlon flips retail logic to fight fitness failure | ASICS launches ‘Move Your Body, Move Your Mind’ campaign with reimagined ‘Good Vibrations’

  • Lululemon lifts fiscal 2025 outlook on holiday strength
    Article

    Lululemon lifts fiscal 2025 outlook on holiday strength

    2026-01-13T12:23:00Z

    Lululemon Athletica expects fiscal fourth quarter 2025 results at the high end of guidance following strong holiday sales, even as CEO Calvin McDonald prepares to step down Jan. 31.

  • Q3 2025 Scorecard: Sporting goods winners & losers
    Analysis

    Q3 2025 Scorecard: Sporting goods winners & losers

    2026-01-12T16:19:00Z

    SGIE Q3 2025 scorecard: 47 sporting goods companies tracked by sales and profits reveal uneven growth, with smaller firms outpacing larger competitors.

  • Activist investors reshaped sporting goods in 2025
    Analysis

    Activist investors reshaped sporting goods in 2025

    2026-01-07T08:24:00Z

    Record activism in 2025 forced leadership changes at Lululemon, Nike, YETI and Under Armour as sophisticated funds exploited post-pandemic valuation gaps.

  • Deep dive: Vietnam’s $134bn US surplus driven by sports
    Article

    Deep dive: Vietnam’s $134bn US surplus driven by sports

    2026-01-06T12:57:00Z

    Vietnam’s footwear and apparel exports surge despite Trump tariffs, posting $134bn US trade surplus as Nike, Adidas concentrate production there.

  • H&M Move launched Wellness Edition
    Article

    H&M Move launched Wellness Edition

    2026-01-06T10:42:00Z

    H&M Move debuted its Wellness Edition with SculptMove fabric targeting hot Pilates and recovery rituals as fashion-fitness boundaries blur.