CSR & Sustainability
Equality & Diversity
We are committed to exploring and highlighting the multifaceted dimensions of equality and diversity within the sporting goods industry. From examining gender representation among industry leaders to spotlighting initiatives and studies addressing systemic barriers for consumers, we strive to foster an inclusive dialogue that reflects the diverse landscape of sports and athletics.
Equality and diversity data
Women in leadership in the sporting goods industry 2024
Women in sporting goods leadership are making gains, but progress is slow. Our 2024 report reveals where the industry stands—and what still needs to change.
Interviews on equality & diversity
Empowering women in sports: Insights from Kari Traa’s GM
Discover how Kari Traa’s General Manager navigates gender equality, community-building and the empowerment of women.
Sara Molnar: “As a modern leader, diversity must be on your agenda”
Sara Molnar explains why, in her opinion, business success and diversity are related and which campaigns on the topic she finds particularly successful.
Ulrika Björk: “Appoint more women to the board of directors!”
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
The latest news on equality and diversity
Melissa Kaar: 'Regardless of race, gender identity, sexual orientation, ability – there is a place for everyone in sport'
Managing director Melissa Kaar discusses the adidas Foundation’s evolution from startup phase to independent entity, detailing challenges from bank accounts to building trust with grassroots partners using sport for social change.
Sporting Goods brands quietly retreat from DEI messaging
Major sporting goods companies are quietly revising or rephrasing their diversity, equity, and inclusion commitments.
Arena new global campaign focuses on freedom and inclusivity
The swimwear brand celebrates swimming as a universal and inclusive activity.
European Parliament calls for comprehensive European Sport Model reforms
For a strengthened European Sport Model the EU parliament demands improved governance, financial integrity and athlete protection.
Women are massive sports fans, yet feel unseen
A new study reveals that many women sports fans feel misunderstood by brands and leagues.
Nike and Special Olympics deepen collaboration with new partnership
The new agreement aims at expanding access to youth sports and improving training for Special Olympics’ Unified Sports coaches.
FIS and Virtus sign agreement to promote inclusion in winter sports
This MoU marks a significant step toward integrating athletes with intellectual impairments into Alpine and Cross-Country skiing disciplines at the highest levels of competition.
Intersport named official sponsor for EuroGames 2025
The multi-sport event that celebrates inclusion, diversity, and unity through sport, is the largest LGBTQIA+ event of its kind in Europe
Adidas supports Stephen Lawrence Day Foundation scholarships at LCF
The scholarships will support young talents while fostering diversity within the creative industry.
Asics unveils study on women’s physical activity and gender gap in exercise
Asics has released the results of what it claims is “the largest study ever conducted on the gender exercise gap.” The study, titled “Move Her Mind: Closing the Gender Exercise Gap – Study Report 2023” and unveiled to celebrate the upcoming International Women’s Day on March 8, explores the barriers, ...
Intelligence, analysis and advice for the global sporting goods industry.
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