The Playbook with Sebastien Willefert

Strategic thinking for the sporting goods industry

An operator’s perspective on the industry’s most pressing strategic questions. Sebastien Willefert distills two decades of brand, commercial and marketing leadership across sporting goods, outdoor and lifestyle into digestible, actionable insights. From growth strategy to community leverage, The Playbook translates experience into answers.

The Playbook is an independent column.
The views expressed are the author’s own.