Football star Haaland invests in new chess world tour
Norwegian footballer co-founds Chess Mates to become stakeholder in Norway Chess, owner of a new FIDE-approved global championship circuit
Australian tennis player Kyrgios joins The Picklr
The tennis star is betting on pickleball’s boom with a new investment and ambassador role.
Federer: from champion to billionaire investor
The Swiss tennis legend’s On stake and Uniqlo deal drive a $1.1bn fortune, placing him among a handful of athletes on Forbes’ 2026 billionaires list.
Stria Sport brings aboard NBA’s Andre Drummond
76ers center Drummond takes an ownership position at Stria Sport, a Chicago indie basketball brand, also joining as Creative Director.
Cristiano Ronaldo, conglomerate
The footballer expands his business empire with a strategic acquisition through his newly formed CR7 Sports Investments.
Babolat releases line of children’s racquets with Alcaraz
Five racquets designed specifically for children aged 4–13, inspired by the world number one’s signature gear.
‘Magic’ Ari opts for Adidas Padel
The Catalonian athlete, who held top rankings in 2023 and 2024, switches brands after seven years with Head.
PTPA seeking outside capital, per report
Players’ union explores $1bn raise to reshape tennis governance and commercial control.
LA Lakers star launches direct-to-fan platform
Luka Dončić has launched 77X, an athlete-owned platform that controls IP and fan relationships—bypassing traditional brand partnerships through vertical integration.
Ramos-led consortium bidding for Sevilla FC
The Real Madrid legend’s consortium submits a €400 million letter of intent to buy into his first club
