PTPA seeking outside capital, per report
Players’ union explores $1bn raise to reshape tennis governance and commercial control.
LA Lakers star launches direct-to-fan platform
Luka Dončić has launched 77X, an athlete-owned platform that controls IP and fan relationships—bypassing traditional brand partnerships through vertical integration.
Ramos-led consortium bidding for Sevilla FC
The Real Madrid legend’s consortium submits a €400 million letter of intent to buy into his first club
Lindsey Vonn’s Olympic comeback with a new partner brand
Healthcare apparel company FIGS enters elite athlete sponsorship with a strategic bet on Vonn’s return to competitive skiing after a five-year absence.
On Running signs padel’s number-one
On Running has signed Spanish padel star Arturo Coello, the world’s top-ranked player, to develop its first padel sneakers launching in summer 2027.
From pitch to equity – The evolution of Lionel Messi
Messi eyes club ownership post-retirement whilst building a sports-tech investment portfolio through Play Time and production ventures.
Djokovic exits Professional Tennis Players Association
Tennis star exits players’ association citing concerns over how his image has been used, marking end of activism chapter as he refocuses on brand values.
ASICS signs French tennis star Loïs Boisson
Ther Japanese brand adds World No. 36 to roster as it works to stabilize tennis partnerships following recent high-profile exits
Eva Lys joins Lacoste in major sponsorship move
German tennis player Eva Lys has signed with Lacoste following her breakthrough 2025 season, leaving Asics behind.
Osaka exits Evolve agency
Osaka parts ways with boutique agency she built – raising questions about the future direction of her off-court ventures and her co-founder’s next steps.
