NIL and athlete wealth management: the new Atlantic divide
JPMorgan, Goldman Sachs and Morgan Stanley are competing for athlete assets. Europe has no equivalent infrastructure.
Gasly becomes face of Lacoste’s polo
Formula 1 driver Pierre Gasly becomes the face of the Lacoste polo, as the French brand reinforces its sport-culture crossover positioning.
Federer: from champion to billionaire investor
The Swiss tennis legend’s On stake and Uniqlo deal drive a $1.1bn fortune, placing him among a handful of athletes on Forbes’ 2026 billionaires list.
Cristiano Ronaldo, conglomerate
The footballer expands his business empire with a strategic acquisition through his newly formed CR7 Sports Investments.
Babolat releases line of children’s racquets with Alcaraz
Five racquets designed specifically for children aged 4–13, inspired by the world number one’s signature gear.
‘Magic’ Ari opts for Adidas Padel
The Catalonian athlete, who held top rankings in 2023 and 2024, switches brands after seven years with Head.
PTPA seeking outside capital, per report
Players’ union explores $1bn raise to reshape tennis governance and commercial control.
Lindsey Vonn’s Olympic comeback with a new partner brand
Healthcare apparel company FIGS enters elite athlete sponsorship with a strategic bet on Vonn’s return to competitive skiing after a five-year absence.
Sebastian Vettel receives conservation award
Four-time Formula 1 world champion Sebastian Vettel will receive The Perfect World Foundation Award 2026 for environmental activism.
On Running signs padel’s number-one
On Running has signed Spanish padel star Arturo Coello, the world’s top-ranked player, to develop its first padel sneakers launching in summer 2027.
