Chelsea footballer Chalobah backs Track Titan
Chelsea FC’s Trevoh Chalobah joins a $5M seed round for Track Titan, an AI-powered motorsport platform backed by elite sports and tech investors.
Lewis Hamilton named the most marketable athlete in the world
The SportsPro ranking is now in its 16th year.
Cristiano Ronaldo is the highest-paid football player
Lionel Messi takes the second spot and is the sole representative of Major League Soccer (MLS) in the ranking.
Beckham x BOSS Shanghai Pop-Up
Beckham and BOSS debut their FW25 collaboration with an immersive pop-up in Shanghai, highlighting how Beckham’s fashion empire is expanding.
Arena new global campaign focuses on freedom and inclusivity
The swimwear brand celebrates swimming as a universal and inclusive activity.
Hyperice unveils Virgil van Dijk as an athlete ambassador
The announcement coincides with the launch of the Hyperboot by Nike x Hyperice in the UK, Europe and Canada.
Stanley 1913 partners with Caitlin Clark
The US-based hydration brand is teaming up with a rising basketball star for a limited-edition line launching in early September.
Caitlin Clark is Nike Basketball's newest signature athlete
The brand is also unveiling Clark’s new signature logo.
49ers running back McCaffrey joins While on earth
The NFL player has joined the young US-based performance brand as co-founder and investor to help shape its next growth phase.
Under Armour signs Ibrahima Konaté
After Rüdiger, Torres and Hakimi, Ibrahima Konaté joins UA’s growing roster of world-class players.
