On adds four new athletes to its roster
The Swiss brand picked four young talents from Italy and Finland.
Decathlon in partnership with Antoine Griezmann – switches from Puma to Kipsta
Kipsta, Decathlon’s own brand, continues to sign football deals. World champion Antoine Griezmann has now officially signed with Decathlon to wear Kipsta boots.
Asics signs top trail runner
ASICS has added Tom Evans, one of the world’s top trail runners, to its growing roster of elite athletes.
STIGA Sports partners with top padel player
From the end of 2025 and for at least three years, Swedish Douglas Rutgersson will swing with the Cybershape padel racquet of STIGA.
Decathlon’s Kiprun signs Jimmy Gressier
The professional runner, who has won two gold medals in U23 World champions, is leaving Nike.
Salomon continues with Trail legend
Salomon has renewed its relationship with ultra marathon legend Courtney Dauwalter.
Addias has signed with a 33-year-old tennis pro
It’s never too late to get a sponsorship deal. That shows Adidas’ latest tennis signing just before the start of the Australian Open.
On signs rising track star
Ditaji Kambundji has joined the Swiss sportswear brand On.
Adidas signs first high school women’s player
In the search for the next superstar, brands are signing sponsorship deals with even younger talent. Adidas has partnered with a 16-year-old highschool hooper for the first time.
Kästle partners with Olympic champion Anna Veith
The Austrian ski brand is partnering with the decorated Olympian to inspire young people to take up skiing and develop innovative alpine products.