The appointment extends Lacoste’s crossover strategy, anchoring the polo’s sport-style identity to a generation of athletes who move fluidly between performance and culture.
Pierre Gasly, the French Formula 1 driver, has been named brand ambassador by Lacoste and will serve as the face of the brand’s polo shirt — the garment that has defined its positioning at the intersection of sport and fashion for nearly a century.
Lacoste said Gasly’s interests across motorsport, tennis and golf made him a natural fit. In a statement, the company described him as someone “naturally drawn to the spaces where sport, style and culture meet” — a profile it said aligns with the brand’s core identity.
Gasly’s sport credentials stretch beyond Formula 1
Born in Rouen in 1996, Gasly began karting at six and made his Formula 1 debut in 2017. Two years later, he became the youngest French driver to reach a Formula 1 podium, at the Brazilian Grand Prix. His 2020 victory at the Italian Grand Prix in Monza was France’s first win in the discipline in 24 years. His interests in tennis and golf — two sports with direct ties to Lacoste’s heritage — reinforce a multi-sport identity that makes him useful beyond a single sponsorship category.
The polo shirt anchors Lacoste’s cultural ambition
The Lacoste polo was originally developed by founder and tennis player René Lacoste in the early 20th century to give players greater freedom of movement on court. It has since become one of the most recognized garments in contemporary fashion, positioned as both a performance piece and a mainstream style staple.
