Latest Digital insights – Page 11
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ArticleAnalysis: Digital accelerates at Nike after a poor quarter
Nike has decided to accelerate the digital development of its “consumer-direct offence” program after suffering a 36 percent currency-neutral drop in group revenues for the fourth quarter of its financial year, ended May 31. The rate of decline would have been steeper without the fruits of its earlier investments in ...
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Lululemon suffered less than its peers
Despite strong gains in e-commerce, store closures due to the Covid-19 pandemic weighed on Lululemon Athletica’s sales, affecting its quarterly performance and sending the vertically integrated yoga apparel maker’s sales down by about 7 percent. Financial analysts had anticipated that the company would book sales of nearly $700 million for ...
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ArticleFootway wants to buy a streetwear specialist
The Footway Group, the increasingly international Swedish online shoe retailer that recently agreed to merge with Sportamore, wants to create a leading platform for e-commerce in sports and fashion by also acquiring an online retailer of streetwear and sneakers, Californian Roots, or Caliroots for short. Caliroots has been undergoing a ...
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China grows again for Adidas
Adidas reports that its overall business in Greater China turned positive in May, as compared to a year earlier, leading it to predict more or less flat revenues in the region during the second quarter ending on June 30. The region represents about one-quarter of the Adidas Group’s total turnover ...
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ArticleCoronavirus slows Technogym’s sales, but home fitness rockets
Lockdowns and store closures hit Technogym’s sales in the first quarter, although this was partly offset by higher sales of home fitness equipment, as more people exercised indoors. The Italian company’s total revenues dropped by 11.2 percent from the year-ago quarter to €116.8 million, or by 11.9 percent in constant ...
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ArticleSportmaster inks a partnership with an online store
Russia’s biggest sporting goods retailer has signed a partnership agreement with the big Russian online fashion store of Lamoda, under which Sportmaster will soon begin selling sports and outdoor footwear and apparel through its marketplace. Sportmaster said it was planning to only offer goods under its private Demix and Outventure ...
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ArticleOberalp holds its first Virtual Convention
The current restrictions on international travel and social contacts are leading Oberalp to organize a ”virtual” sales convention to present the latest products of its brands, which include Salewa, Dynafit, Wild Country, Evolv and Pomoca. The 2020 digital convention, which is to replace the corresponding “physical” events of the past ...
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Zalando sees 2020 revenues up by 10-20%
Zalando issued a new full-year guidance which takes into account the impact of the Covid-19 pandemic and sees gross merchandise volume (GMV) and revenues up by 10-20 percent. The forecast nearly doubled the share price from its mid-March level up to a record since a year ago. The company noted ...
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Decathlon inks deals with marketplaces
As it has already done with Kant, one of the major multi-brand sports retailers in Russia, Decathlon has embarked on an unusual cooperation with a major Russian e-tailer, Ozon, which is pushing its own marketplace. The highly verticalized French sports retailer has announced a contract with Ozon to sell 1,500 ...
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Planet Sports is salvaged
Planet Sports, the insolvent multi-channel action sports retailer based in Munich, has been taken over by a “medium-sized consortium of entrepreneurs,” said the insolvency administrator, Axel W. Bierbach of the law firm Müller-Heydenreich Bierbach & Kollegen, in a press release. The law firm added that it could not reveal the ...
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Drop-shipping & online sales help Beachbody
Killick Datta, the legendary sporting goods industry executive who is now the global licensee of Beachbody for apparel and footwear, had told us at the Ispo show in Munich earlier this year that he was forecasting sales of $50 million this year for the line, after reaching a turnover of ...
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ArticleAdidas fell by 19% in Q1, sees Q2 down by over 40%
The Adidas Group reported today a sharp drop in profit margins on a 19.2 percent decline in sales for the first quarter, due to the coronavirus outbreak, but warned that the second quarter will be worse. With more of its store base still closed right now, the management is expecting ...
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Adidas may forego government aid
The Adidas Group said ten days ago that the German government had approved in principle its request to contribute to a €3 billion syndicated revolving credit facility through its state-owned bank, KfW, to help the company weather the Covid-19 crisis. In return, Adidas would not pay dividends for the duration ...
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Zalando promotes sports products
While providing preliminary figures for the first quarter, Zalando announced the launch of a campaign to inspire customers to stay active at home during the coronavirus pandemic. Deployed under the hashtag #TogetherIAmStrong, it is described as its first remotely produced campaign. The German e-tailer says it has taken this initiative ...
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Zalando issues a profit warning, offers to help stores
Zalando has warned that its first-quarter results will not meet market expectations because of the impact of Covid-19. Meanwhile, the company is offering to waive commissions for participation in its Connected Retail program to German and Dutch retailers until May 31. The company will also postpone its annual general meeting, ...
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Puma will hold a virtual AGM, Adidas will pay rent
Puma announced on April 3 that it was suspending the payment of its dividend for this year. Unlike Adidas, which has decided to postpone its own AGM to a still undefined date, the Wild Cat has decided to stick to the previously scheduled date of May 7, but it will ...
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Zalando expects less revenues and profit due to corona pandemic
As we had previously indicated, the shutdown of many brick-and-mortar stores because of the coronavirus epidemic doesn’t necessarily imply a boost in the sales of pure online retailers. As Zalando announced on March 30, it is now projecting significantly less revenues, a smaller gross merchandise volume (GMV) and a lower ...
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With higher sales and visits, Zalando pushes its marketplace
Zalando’s momentum keeps going, and the e-tailer is looking at new ways to grow after posting strong results for the fourth quarter of the year. One of the highlights was a jump in the number of site visits, which progressed by 31.9 percent to 960.7 million.
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ArticleAdidas posts strong results, but warns about coronavirus impact
The year 2019 was a pretty good one for the Adidas Group. On March 11, the company reported revenue gains in all the regions, with Europe returning to growth, and strong increases in direct-to-consumer sales, while profit margins improved. However, the share price tumbled by about 10 percent as the ...
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ArticleNautilus re-launches its digital platform
Significant reductions in expenses in the fourth quarter helped Nautilus to reach a net income of $3.5 million, up from $1.4 million for the same period a year ago, in spite of sharply reduced revenues and a lower gross margin.
