All Marketplaces & E-tailers articles

  • Adidas Peloton
    News briefs

    Adidas and Peloton collaborate on apparel


    As expected, Adidas has announced the launch of a line of apparel with Peloton on March 25. The Adidas x Peloton spring/summer 2021 collection – designed in collaboration with the Peloton instructors Ally Love , Robin Arzón and Cody Rigsby – is made of ...

  • Article

    Zalando lifts sales forecasts, aims for 10% of Europe’s fashion market


    Zalando has lifted its sales and profit forecasts for 2021 after reporting a 23.1 percent rise in revenues to about €7,982 million for the 12 months to Dec. 31, 2020, with increases of 17.2 percent in the German-speaking countries and 28.4 percent in the rest of Europe, where they ...

  • Screenshot_2021-03-11 Webvision preview(4)
    Infographics & Data

    Earnings - Q4 2020 and FY 2020 Results Adidas


    This earnings briefing includes the highlights of the Q4 results and FY 2020 from Adidas.

  • Screenshot_2021-03-11 Webvision preview(3)
    Infographics & Data

    Infographic Adidas - Improving Business Mix


    This infographic shows gross margin improvement from Adidas from 48,3% in 2015 to expected ~52% in 2021. It also shows how Adidas is planning to increase the gross margin further to 53% to 55% by 2025.

  • News briefs

    Adidas launches third artist-designed women’s collection


    Adidas has launched a third artist-designed line of sportswear for its Women in Power Collection . The two previous artists were Nini Sum of Shanghai and Jordan Moss of New York City. This time around it’s Egle Zvirblyte of London, who has drawn inspiration for her ...

  • 10_03_2021_ownthegame_strategy

    Adidas unveils its business plan through 2025, expanding DTC


    After releasing its results for 2020 , Adidas introduced a new strategy at a virtual Investor Media Day, dubbed ”Own the Game,” which it says aims to raise sales, market shares and profits by strengthening the “credibility” of the Adidas brand, by boosting the direct-to-consumer channel and ...

  • Adidas

    Adidas ends 2020 with a small plus and a positive outlook


    The Adidas Group ended the year with a small sales increase of one percent in local currencies in the fourth quarter, despite a challenging environment, especially in Europe, the only market that suffered a sales decline. As currency headwinds persisted, total sales were down by 5 percent to €5,548 ...

  • News briefs

    Adidas campaign features a meter-long shoe


    Adidas and the Estonian rapper Tommy Cash have designed a sneaker that exceeds one meter in length and promoted it through Cash’s Instagram channel, where it received 140,000 likes within a day. The idea to “make the longest shoes in the world” came from Cash himself and ...

  • News briefs

    Adidas Confirmed comes to Europe


    Adidas has expanded the reach of its new version of the Adidas Confirmed app to Europe. First launched in the U.S. and China last year, the app gives the registered customer immediate access to new releases of sneakers and special collections. The app became available on March 1 ...

  • News briefs

    Fanatics enters China via a joint venture


    Fanatics , the U.S.-based online retailer of licensed sports merchandise, has announced that it is expanding into China via a joint venture with Hillhouse Capital Group , a private equity firm that is also a major shareholder in a major Chinese sporting goods retailer, Topsports . The 50-50 joint venture ...

  • News briefs

    Adidas opens its first flagship store in Dubai


    Studded with 60 different digital touchpoints, the 1,500-square-meter flagship store opened by Adidas in the Dubai Mall is the first one in the city. It offers many unusual services including free shoe cleaning and a “Bring It to Me” app that allows customers to request a product and get ...

  • News briefs

    Adidas joins the Fur Free Retailer program


    Adidas has joined the Fur Free Retailer program, an international initiative of the Fur Free Alliance that aims to encourage companies to go fur-free. Adidas currently does not sell products made of animal fur, but the brand has nevertheless pledged to permanently renounce fur in order to ...

  • News briefs

    Adidas plans to resume dividends


    Adidas ’ executive board has decided a resumption of the company’s dividend payments, subject to approval by the supervisory board and at the annual general meeting of May 12. The says its decision reflects a positive outlook for the current financial year and follows a series of financing measures: it ...

  • News briefs

    Kinnevik’s Zalando shares go to its own shareholders


    Kinnevik , the Swedish investment fund that has been supporting Zalando since 2010, helping it to go public in 2014, has decided to transfer its 21 percent interest in the big German-based e-tailer to its own shareholders, provided they approve the move at Kinnevik’s annual meeting on April 29. ...

  • News briefs

    Adidas Golf signs up Brendan Lawlor


    Adidas Golf has announced that Brendan Lawlor will join its roster of athletes. The Irish golfer is currently No. 4 in the World Rankings for Golfers with Disability (WR4GD) . After forging a successful amateur career across both disability and able-bodied competitions, he became the first disabled golfer ...

  • Reebok

    Adidas has decided to divest Reebok


    Having completed a month-long review of the brand, the Adidas Group has decided to begin a “formal process” to divest the Reebok brand. The other option would have been to keep it in-house. The German sportswear giant had originally planned to make an announcement on March 10, during ...

  • News briefs

    Adidas introduces new Terrex goggles


    Marcolin , which has replaced Silhouette as the eyewear licensee for Adidas . has introduced two new Adidas Terrex snow goggles with interchangeable lenses. E-Sun ’s Varia and Kolor Up lenses are both toric, but Varia adjusts to ambient light through three categories of sun protection ...

  • Zalando
    News briefs

    Zalando joins the Ellen MacArthur Foundation


    Zalando has joined a circular economy network by becoming a member of the U.K.-based Ellen MacArthur Foundation . The German online retailer said that the collaboration is in line with its commitment to apply the principles of circularity and extend the life of at least 50 million fashion products ...

  • News briefs

    Adidas among top 100 most sustainable firms, although down in the ranking


    Adidas has been named among the most sustainable companies in the world in the global Corporate Knights 2021 ranking, an annually updated index of the Global 100 most sustainable corporations in the world. Adidas took the 76th spot with an overall score of 59.6 percent, down from the ...

  • News briefs

    Adidas introduces extra-light golf shoe


    Adidas has unveiled the new ZG21 spiked golf shoe. The new shoe is said to weigh 20 percent less than any previous spiked model sold by the brand. This is made possible by a cushioning that is 40 percent lighter than the typical EVA foam in the market. ...