All E-Commerce & DTC articles

  • News briefs

    Afterplay establishes e-tail platform for installment payments


    The payment processor Afterpay is launching an online platform, called Dropshop by Afterpay , that offers interest-free installment payment plans for exclusive or early access to certain products. For instance, working in partnership with The Finish Line , the U.S. sporting goods retailer recently acquired by JD Sports Fashion ...

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    Mobile payment for the NBA League Pass in Western Europe and South Africa


    If they have a subscription with the right carrier, fans in Belgium, France, Germany, Greece, South Africa, Spain and the U.K. will no longer need to use a credit card to pay for their NBA League Pass . The National Basketball Association has signed a multi-year deal with PM ...

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    Heyconnect is helping Fila with German marketplaces


    Fila is entering the German marketplace business through Heyconnect , a start-up in Hamburg that helps brands establish an online presence. Heyconnect will be serving as the sports brand’s hub for the marketplace business, logistics, partner management and brand development in the country. Fila’s German foray is beginning with ...

  • Article

    Google probed again by the EU


    Google is under dual investigations in the European Union for allegedly abusive practices in its advertising business. This month, according to Reuters , anti-trust regulators for the EU have sent to a number of advertisers a 13-page questionnaire regarding the “Include Google Display Network” default setting for search campaigns ...

  • News briefs

    Blue Tomato to rent snowboards and related gear


    Blue Tomato , the European action sports e-tailer and retailer based in Austria and owned by Zumiez , has begun renting snowboards, splitboards, boots and bindings at two points of sale in Austria: one store in Obertauern and its headquarters in Schladming. The service, called “Rent Your Ride,” will be ...

  • Nike

    Digital, China and EMEA help Nike to grow strongly


    The Nike group reported good results for its second fiscal quarter ended on Nov. 30, boosted by sharply higher online sales and double-digit growth in the EMEA region and China. On a constant-currency basis, the Nike brand’s sales rose by 8 percent to reach a level of $10,700 ...

  • News briefs

    A collective e-commerce platform for Spanish buying groups


    Many Spanish independent sports retailers do their purchasing through a variety of buying groups. Diffusion Sport reports that Spain’s National Association of Buying Groups and Organized Commerce (Anceco) has brought to fruition a two-decade-old idea to gather SMEs with similar profiles into a collaborative scheme to enable ...

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    News briefs

    Former Zappos head Tony Hsieh dies


    Tony Hsieh , who co-founded , the pioneering American footwear and clothing online retailer, and ran it for about two decades, died at the age of 46 due to complications from injuries sustained in a house fire in New London, Connecticut. Known for his kindness, generosity and a relentless ...

  • News briefs

    Deporvillage sees a run on indoor cycling


    Like many other retailers of sporting goods, Spain’s Deporvillage has experienced a run on fitness items with the onset of new Covid-19 lockdowns and a good autumn/winter season. Stationary bikes have been difficult enough to keep in stock, but never in its decade-long history has the e-tailer seen such ...

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    China dominates e-commerce


    Citing figures from Activate Consulting , Diffusion Sport reports that four Chinese e-tailers now account for 42 percent of the world’s e-commerce, more than tripling Amazon ’s share. With its 13 percent share, Amazon is not, in fact, the top player in the sector. That distinction goes to Alibaba ...

  • Article

    eBay to certify sneakers, like StockX and others


    Joining the likes of StockX , the online resale exchange for sneakers and streetwear, eBay will be testing all new and used sneakers sold on its platform in the U.S for $100 or more from this month onward to ensure that they are genuine. Those that pass will receive ...

  • Screenshot_2020-10-08 Ranking - The largest e-commerce sports shops in Europe
    Infographics & Data

    Ranking - The largest e-commerce sports shops in Europe


    This exclusive chart shows the largest e-commerce sports shops in Europe ranked by website visitors. Included are sporting goods retailer and e-tailer. The chart and data can be downloaded. This is exclusive data and analysis for Premium Members.

  • Article

    Covid boosted online sales of sports goods in Spain


    A survey that IAB Spain and Elogia conducted online in June of this year suggests that 15 percent of Spanish e-commerce consumers, aged 16 to 70, purchased sporting goods during the coronavirus quarantines. Streaming services also drew 15 percent. The product of choice, however, was food (48%), followed ...

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    News briefs

    Huski Wear, a new Swedish-based skiwear brand


    With the backing of a Chinese firm and a brand of hot chocolate, three veterans of the sports apparel industry, Lena Claesson , Magnus Liljeblad and Jonas Olsson , have launched a digital-only brand of sports apparel in Gothenburg, Sweden, called Huski Wear . Claesson was formerly design and ...

  • Article

    On launches a unique “circular” subscription service


    On Running seems to have found a very clever way to engage customers. Like Peloton Interactive ’s subscription system for fitness workout programs, its new Cyclon project is designed to maximize customer retention though subscriptions, but at the same time, it will be reinforcing the Swiss brand’s image ...

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    Amazon: The Janus-faced company


    The current Covid19 crisis has accelerated Amazon ’s consumer goods business exponentially. The Silicon Valley giant doubled its profits in the second quarter of this year and increased its turnover to nearly $89 billion. The share value has also nearly doubled since the middle of March. On Sept. 1, Amazon ...

  • News briefs

    Decathlon partners with Captain Wallet for loyalty cards


    Decathlon France is partnering with Captain Wallet on a mobile solution that allows customers to access their loyalty card directly via the wallet mobiles on their smartphone. Until now, this was only possible through the customer’s account page on the Decathlon website.

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    Anta Sports switches to DTC in China


    The pandemic has been a catalyst for change across many companies this year, including at Anta Sports Products . It has decided to do away with the wholesale model that it employed for 20 years in 11 major provinces. Instead, the Chinese sports group will switch to a new ...

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    Amazon is entering the Nordics


    Confirming plans to set up its seventh European website in Sweden in time for Christmas shopping, Amazon has posted a job advertisement for a manager who would also be responsible for Norway, Denmark and Finland. Until now, Swedish consumers and companies have only had access to the other European Amazon ...

  • crocs

    Crocs results fueled by e-commerce


    While many brick-and-mortar stores were closed during the second quarter, Crocs saw record sales in e-commerce, as consumers migrated to online shopping during the pandemic. Revenues for the three months ended on June 30 declined by 7.6 percent from the year-ago quarter to $331.5 million, or by 6.0 ...