All Statistics articles

  • News briefs

    Galvin Green reports surge in interest from young golfers

    2021-02-26T17:38:00Z

    Galvin Green , the Swedish brand specializing in the design and supply of high-performance clothing for golfers, says it has experienced a rising interest from younger golfers among its customers over the past year. According to data reported in Golfbusinessnews , the number of younger golfers aged 18-25 buying Galvin ...

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    Athlete social advocacy grows as a key marketing trend, Nielsen report suggests

    2021-02-18T16:46:00Z

    A recent report by Nielsen , titled The Changing Value of Sponsorship : 2021 Sports Marketing Trends , suggests that the sponsor media value generated by athlete advocacy posts on social media could reach $1.2 billion by 2023. According to the study, 95 percent of the athletes who have more ...

  • Article

    Lululemon establishes a Global Wellbeing Index

    2021-02-08T18:17:00Z

    Lululemon has released its first Global Wellbeing Report , a survey that benchmarks the state of wellbeing worldwide with an inaugural Global Wellbeing Index . Lululemon commissioned an online survey managed by Edelman Data Intelligence . The survey was conducted between Nov. 13 and Dec. 1, 2020 ...

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    Sports retailers scored better than other specialty retailers in France

    2021-01-12T13:25:00Z

    Going through two Covid-related lockdowns, French specialty retailers saw their sales decline on average by 18 percent in 2020, although their online turnover jumped by 80 percent for the year, including a growth of 85 percent in December, according to their trade association, Procos . Shoe retailers suffered the biggest ...

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    Article

    Sporting goods industry stocks surged by 32% in Covid year

    2021-01-04T18:19:00Z

    This exclusive chart shows the development in the market capitalization of the top 86 stock-listed sporting goods companies between the end of 2019 and the end of 2020. This is exclusive data and analysis for Professional Members.

  • Article

    Sports & outdoor retail rose by 7.2% in the U.K. in 2020

    2021-01-04T18:17:00Z

    Sports and outdoor retailers survived the Covid-19 pandemic in the U.K. last year. Spending on their products rose by 7.2 percent, according to Barclaycard , which noted in particular the boom in home fitness while gyms were closed. Home improvement items and furniture scored similar increases. In contrast, general clothing ...

  • News briefs

    Marker Dalbello Völkl outperformed the market

    2021-01-04T17:39:00Z

    While the global ski market fell by an estimated 25 percent to around 3.5 million pairs in terms of deliveries to the trade, according to industry insiders, Marker Dalbello Völkl celebrated the best year in the company’s history in 2019, according to its chief executive, Christoph Bronder . With ...

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    European bike sales to jump by 47% by 2030

    2020-12-03T17:55:00Z

    A new forecast from CIE (Cycling Industries Europe) , Conebi (Confederation of the European Bicycle Industry) and ECF (European Cyclists’ Federation) , three industry groups based in Brussels, has predicted that Europeans will buy an extra 10 million bicycles per year by 2030. This would represent an increase of ...

  • Article

    Fesi publishes a Covid survey ahead of a conference in Brussels

    2020-11-16T18:23:00Z

    The European Commission was scheduled to organize a major conference on Nov. 17 about the recovery of the sports sector after the coronavirus crisis. The Federation of the European Sporting Goods Industry (Fesi) said it hopes that its recommendations have been taken into account. It considers that sport and ...

  • Article

    Online retail for sporting goods grows above average in Switzerland

    2020-11-11T12:16:51.727Z

    The latest edition of the Distance Selling Monitor for Switzerland - a monthly survey of 113 online retailers in Switzerland carried out by GfK in cooperation with the Swiss Post Office and the Swiss Retail Association - reports continued high online sales for the third quarter of ...

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    Brands and values in Italy's Serie A technical sponsorship deals

    2020-11-10T18:11:00Z

    The technical sponsorship market in Serie A , the top tier of the Italian football league, is worth a combined €118.6 million, according to an assessment by Sporteconomy.it . The figure, which does not include commercial sponsorships, was calculated based on the deals between the different Serie A clubs ...

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    Adidas tops ranking of culturally relevant brands in sport

    2020-10-30T14:55:00Z

    The Fan Intelligence Index , a new global study intended to identify the 40 culturally most relevant brands through sport, has placed Adidas at the top of the ranking, which is ”based around a brand’s ability to influence culture through sport.” The Big a was followed by the Jordan ...

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    Physical activity helps prevent coronavirus-related hospitalization, new study suggests

    2020-10-26T18:19:00Z

    Exercise has long been known to boost the immune system. A new study focusing specifically on Covid-19 has now found that maximal aerobic and cardiac capacity helps prevent hospitalization in Covid-19 cases. The study, published in Mayo Clinic Proceedings on Oct. 10, is entitled “Maximal Exercise Capacity is Inversely ...

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    Hybrid fabrics are growing fast

    2020-10-16T17:10:00Z

    The hybrid fabrics market is expected to reach $418 million by 2027, representing a 9 percent CAGR (compound annual growth rate) growth from 2020 to 2027, according to a new study by Allied Market Research . The growth will be primarily driven by the increasing success of lightweight fabrics, a ...

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    Covid has affected the sports industry badly

    2020-10-02T16:21:00Z

    The sports industry, intended as the organization of sports events and related betting and licensing activities, is estimated to have lost between 30 and 40 percent of its revenues because of the Covid-19 pandemic, based on a study conducted by PriceWaterhouseCoopers ( PWC ), and its recovery will be slow. ...

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    Ongoing growth for wearable devices

    2020-09-29T15:50:00Z

    Despite the Covid-19 pandemic, which created bottlenecks along the supply chain, the global wearables market is expected to grow by 14.5 percent to 396.0 million units in 2020 in terms of deliveries, and to continue to increase at a compound average annual rate (CAGR) of 12.4 percent through 2024, according ...

  • Article

    WFSGI: The industry is not yet at the end of the tunnel

    2020-09-15T17:14:00Z

    The sporting goods industry continues to be affected by the coronavirus crisis, particularly at the manufacturing end of the supply chain, judging from the August edition of the Covid-19 Impact Survey conducted by the World Federation of the Sporting Goods Industry ( WFSGI ). Manufacturers reported decreases in demand ...

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    Article

    Gym closings spur the demand for sporting goods in Russia

    2020-09-08T10:09:00Z

    Consumer demand for sporting goods on the Russian market has been seen growing because 37 percent of the gyms in the country are still not allowed to resume operations, based on research conducted by Evotor . Quite a few gyms have been shut down for good, as their owners had ...

  • NPD - Global sports market trend
    Article

    NPD: The global sports market grew by 5% in 2019

    2020-09-04T16:15:00Z

    A rise of 9 percent in retail sales of bicycles and accessories drove the growth of the global sporting goods market in 2019, according to the NPD Group . The consumption of sports shoes slowed down to 6 percent, compared with an estimated increase of 9 percent in 2018. Both ...

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    Conference Board: Big drop in global consumer confidence

    2020-07-27T06:54:00Z

    Global consumer confidence fell at a record pace between April and June because of the Covid-19 pandemic according to the Conference Board . Its consumer attitudes index plunged from a solid optimistic 106 at the beginning of the year to a pessimistic 92 (anything above 100 is considered positive). The ...