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  • News briefs

    Big audience for this summer’s UEFA championship


    This year’s delayed edition of the UEFA 2020 European Championship attracted a cumulative global audience of 5.2 billion people and generated more than 7.5 million social media views and interactions. Big increases were scored in India, China and the U.S. The final of the football tournament, where Italy beat England, ...

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    Olympics spurred the demand for some sporting goods in Kazakhstan


    Sales of some sporting goods jumped in Kazakhstan during the past few months, which was likely associated with the Tokyo Olympics. Market research conducted by Delovoy Kazakhstan showed that the demand jumped in every segment where Kazakh athletes were competing. This year Kazakhstan for the first time performed in rock ...

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    Wilberries sees big boom in online sales of sporting goods in Russia


    Wildberries, the largest online retailer in Russia, reported an 85 percent increase in sales of sporting goods over the internet between the beginning of May and mid-August. In particular, the demand for electric scooters doubled. Electric bicycles were also among the bestsellers. Sales of all kinds of bicycles climbed by ...

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    Market Analysis: The sports equipment market


    After growing more slowly than the athletic footwear and activewear markets for many years – with a rise of 3.5 percent in 2019 – the global sports equipment market rebounded in 2020 with a 11.3 percent jump to an estimated $90.76 billion at the wholesale level, according to a revised ...

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    News briefs

    CAGR of 2% for the canoeing and kayaking market, driven by North America


    The global canoeing and kayaking equipment market is expected to grow by $105.37 million during the 2021-2025 period, according to new market research by Technavio. This would represent a compound annual growth rate (CAGR) of nearly 2 percent during the forecast period, with North America likely to generate 41 percent ...

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    Physical activity helps kids to prevent the long-term effects of heavy digital media use on their weight


    Obesity, which is partly connected with the time spent using digital media, typically in sedentary mode, has exponentially increased among young people in recent decades. A heavy use of digital media during childhood is associated with a risk of being overweight at a later stage, as shown through a new ...

  • Article

    NPD: Double-digit growth in Europe in H1


    After rising by only 2 percent in the first quarter, the consumption of sports apparel and footwear jumped by 30 percent in the second quarter and by 15.5 percent in the first six months of 2021 in the five main European countries – Germany, France, Italy, Spain and the U.K. ...

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    News briefs

    The European outdoor market fell by 9.5% at wholesale in 2020


    The Covid-19 pandemic led to a 9.5 percent decline to €5.8 billion in sales of outdoor products by vendors in Europe, according to the annual State of Trade (SoT) market research report compiled by the European Outdoor Group ( EOG ). In terms of value, the most affected ...

  • Article

    The Swedish sports market grew by 4.5% in Q2, driven by e-commerce


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    Moscow represents one-third of Russia’s sporting goods exports, driven by outdoor


    In 2020, Moscow exported sporting goods for $17.06 million, accounting for nearly a third of Russia’s overall exports of such products, said Vladimir Efimov , deputy mayor of Moscow, in a recent press conference. Outdoor products represented 33.5 percent of the total export turnover, he said, while adding that deliveries ...

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    A 13% rise in bike sales limits the Austrian sports market’s drop to 1%


    Pointing to the strongly diverging business development for Austrian retailers (depending on location and product range focus), the national Association of Sporting Goods Manufacturers and Suppliers ( VSSÖ ) provided a first summary for the full year 2020 and the winter season Q4, 2020, and Q1, 2021. According ...

  • Article

    European gyms felt the pinch in 2020, but EuropeActive is optimistic


    European fitness clubs were forced to shut down during multiple lockdown periods in 2020, in some cases for between 40 and 50 percent of the operational days, and this caused a major dip in attendance after decades of continuous growth. According to a new report by EuropeActive , compiled as ...

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    Anta joins the list of the most valuable apparel brands


    Anta and Asos joined the list of the world’s ten most “valuable” apparel brands outside the luxury goods sector in the 2021 edition of Kantar ’s annual BrandZ report, based on financial performance as well as market data and consumer surveys. As a whole, the category gained ...

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    Nike is the most resold fashion brand


    Nike is “by far” the most resold fashion brand in the world, according to a survey of 60 (fashion, casual and sports) brands and fast-fashion banners carried out from June 4 to 7 by a British comparison website, SaveOnEnergy . It found that the Nike brand had a “staggering” ...

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    Kenyans are the most frequent runners


    A survey of 8,414 current runners conducted between March and April by Nielsen Sports for World Athletics in ten different countries shows the highest level of participation in Kenya, with 47 percent of them running at least once a month and 12 percent less often. In terms of ...

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    A 2.8% CAGR forecast for tennis shoes by 2028


    The market for tennis shoes was worth $2.19 billion in 2020, and is forecast to reach $2.60 billion by 2028, representing a compound annual growth rate (CAGR) of 2.8 percent from 2021 to 2028, according to a new report by Allied Market Research (AMR) . By playing surface, the hard-court ...

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    Covid has created many new young and female runners


    Running has been one of the sports that have benefited the most from the Covid-19 pandemic, along with golf, cycling, home fitness, surfing, hiking and a variety of other outdoor sports. According to a global survey of 3,961 current runners, 28.76 of them started to run during the pandemic, ...

  • FESI

    FESI report indicates a recovery in the sports goods sector


    A new survey conduct in April by the Federation of the European Sporting Goods Industry (FESI) indicates that most sporting goods companies are now “on their way to recovery;” despite the difficulties they have been going through over the last 12 months. The picture is, however, quite diversified. The ...

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    Golf participation explodes in the U.K. and Ireland


    Two new participation reports produced by Sports Marketing Surveys ( SMS ) – “2020 Great Britain Golf Participation Report” and “2020 Ireland Golf Participation Report” – have shown an increase in participation by a combined 2.3 million on-course adult golfers in Great Britain and Ireland last year. The reports ...

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    Funwheels replace bikes in Russia


    So far in 2021, Russia has experienced a slump in bicycle sales as compared to the last year, due to a high base of comparison and the booming popularity of scooters, according to research conducted by the Yandex.Market trading platform. Russian consumers have also started to buy fewer skateboards ...