Retail insights from the sporting goods industry
All about e-commerce, in-store, and multichannel in the sports business
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ArticleStockX launches possessionless trading
New Store at StockX removes the logistics loop that drives up costs for resellers, letting buyers own, store and relist products without handling them.
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ArticleKantar NRF: three sport retailers in top 50
Decathlon, JD Sports and lululemon each appear in the 2026 NRF/Kantar Top 50 Global Retailers — a list that rewards international direct selling and reveals which sport retailers are building genuine cross-border scale.
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ArticleDo you exist if AI doesn’t mention you?
AI tools are reshaping the customer journey in sporting goods. If your brand isn’t in the answer, it isn’t in the running.
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ArticleFrasers launches Ask Frasers AI shopping assistant
The UK department store chain has deployed a conversational AI tool built on Algolia technology, reporting early conversion gains.
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ArticleSkechers opens Copenhagen flagship
The US footwear brand deepens its Nordic foothold with a performance and lifestyle destination at one of Copenhagen’s busiest addresses.
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ArticleDick’s to remodel 250 Foot Locker stores by fall
Presented at J.P. Morgan’s Retail Forum, Dick’s early results from 21 revamped stores demonstrate the impact of the Fast Break format rollout.
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News briefsINTERSPORT Austria closes Slovenia deal
The Austrian sports retailer now spans 500+ stores across 12 Central and South-Eastern European countries after finalizing its Slovenia acquisition.
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ArticleCastore chooses Ocula AI for product content
Castore has chosen AI platform Ocula Technologies to optimize product copy and metadata across its global ecommerce catalog.
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ArticleDeichmann and adidas launch spring campaign
The co-branded spring campaign runs across TV and digital channels in Germany and Switzerland through late April, featuring Thomas Müller and Laura Wontorra.
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ArticleIntersport opens first Superstore in Germany
Germany’s first Intersport Superstore opens in Halle (Saale), a city of 240,000 in eastern Germany, as the co-op targets 100 new locations by 2030.
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News briefsDick’s begins Foot Locker restructuring
Post-merger “redundancies” hit Foot Locker as Dick’s enforces office returns and HQ shifts to New York.
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News briefsDecathlon UK pays instant cash for used bikes
New one-hour bank transfer payouts and Easter bonuses aim to boost trade-ins and cut sporting waste.
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ArticleMisto Holdings bets on no-agency China model
The Seoul-listed brand operator plans to cross 100 retail locations by June, with five more Korean fashion labels lined up for 2027.
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News briefsINTERSPORT wins Greek football team merch rights
The Fourlis Group retailer takes exclusive control of Greek national team merchandise across retail, wholesale and a new digital platform.
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ArticleDecathlon launches expert-backed 0–6 kids range
French sporting goods giant rolls out 20+ products for toddlers and infants, co-developed with pediatric and sports science experts.
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ArticleDeichmann heir takes charge at Snipes Europe
Fourth-generation Deichmann family member replaces Dennis Schröder as head of the Cologne sneaker and streetwear chain.
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ArticleInditex posts record sales and profits in FY25
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
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News briefsA 9-year-old co-wrote Decathlon’s new campaign
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
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ArticleBjörn Borg seals three-year Åhléns, Inno deal
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
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ArticleFootasylum raises credit facility to £60m
UK streetwear retailer targets Leeds, Glasgow and Merthyr Tydfil with new stores, while upgrading two flagship Manchester locations.
