Retail insights from the sporting goods industry
All about e-commerce, in-store, and multichannel in the sports business
-
News briefsFrasers won’t pay more for Accent but keeps buying
The Sports Direct owner bought almost 5.9 million shares at A$0.65 on the day it called that price final and the day after.
-
News briefsAdidas Originals brings its premium format to Rome
The Collection V.2 lands on Via del Babuino with a courtyard for events, personalization and a lineup of top collaborations.
-
ArticleAlo opens first German flagship in Berlin
The 557-square-meter Berlin store opened Oct. 15, a day before Alo’s Hong Kong grand opening at K11 Musea.
-
ArticleDecathlon presents 10 Innovation Awards nominees
A shoe sensor measures cushioning wear, while a basketball concept allows its cover to be replaced without discarding the core.
-
News briefsDecathlon Germany moves into four more MediaMarkt stores
Decathlon adds about 5,300 square meters inside MediaMarkt stores in November, more than five times its Munich debut.
-
News briefsUS brand Fabletics opens first India store in Delhi
The DLF Promenade store opened in an exclusive partnership with Reliance Brands and uses RFID-enabled fitting rooms.
-
ArticleChina tests Alo’s future as a global premium brand
Online first, then stores and a local ambassador: the order shows what the brand wants to prove outside the US.
-
News briefsFanatics Collectibles opens Paris store
Opening Oct. 23, the 5,500 square foot store is the company’s first in continental Europe. French sales grew 55 percent in 2025.
-
ArticleOn opens first Austria store, adds Munich, Düsseldorf
On’s DACH retail build-out gets its first Austrian address, plus two more German stores.
-
News briefsSPORT 2000 renames SNEAKER FORCE as SPORTSTYLE EXPERTS
The naming change reveals how SPORT 2000 is repositioning a niche retailer group for broader category growth.
-
C-Suite InterviewCan Wero turn European ambition into European adoption?
Decathlon Germany’s digital chief tells SGIE how Wero’s first weeks at checkout are going, and where adoption still falls short.
-
News briefsDecathlon brings kids’ gear to FirstCry in India
Decathlon gains access to FirstCry’s 25 million registered users across India’s metro and smaller cities.
-
News briefsSport 2000 opens 22nd Absolute Run store
The new Heerenveen store trades a general assortment for a running track, gait analysis and one focus: running.
-
News briefsDecathlon UK launches Back to Sport price cuts
Deals on swimming goggles, running shoes, football boots, ballet wear and padel rackets run in stores, online and via the app in the UK and Ireland.
-
ArticleMoncler and the city: nostalgia meets Fifth Avenue
A five-day citywide exhibition of Moncler’s New York campaigns opens days before its largest global flagship debuts nearby.
-
ArticleLululemon pursues twin-track Europe growth
New stores from Vienna to Bucharest and an exclusive Zalando launch show where Lululemon is pursuing growth in Europe.
-
News briefsNew Era is set to open Oxford Street flagship in London
The US headwear brand has signed a long-term lease at 386 Oxford Street, its second London flagship alongside Carnaby Street.
-
ArticleUS: sporting goods emerge as World Cup retail winner
Two months later, adidas, Fanatics and Foot Locker led a US sporting goods surge that outpaced every retail category.
-
News briefsNGE fitness expands beyond UK Decathlon marketplace
A year after joining Decathlon’s UK marketplace, Northern Gym Equipment has expanded to 300+ listings and entered selected stores.
-
News briefsLululemon opens largest APAC store in Tokyo
The Tokyo store opened days before Lululemon reports Q2 results, giving investors a fresh read on its Asia-Pacific growth.
