Retail insights from the sporting goods industry
All about e-commerce, in-store, and multichannel in the sports business
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ArticleDecathlon Germany to launch own loyalty programme in 2026
Decathlon Germany will launch its own loyalty program in January 2026, replacing Payback and rewarding purchases, sports activities and circular engagement.
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News briefsFrasers buys Swindon Designer Outlet
Frasers Group has acquired Swindon Designer Outlet, one of the UK’s top five outlets by footfall, as part of its physical retail expansion strategy.
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News briefsFanatics to run FIFA 2026 retail
Fanatics will exclusively manage retail operations at FIFA World Cup 2026 stadiums and fan festivals across North America.
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News briefsGymshark opens first US flagship in NYC
Gymshark will open its first US flagship store in Manhattan on Dec. 13, featuring bespoke design and community spaces.
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News briefsSporting goods surge on Cyber Monday
Sporting goods sales rose 6 percent on Cyber Monday, driven by 17 percent discounts and demand for activewear, athleisure and fitness gear.
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News briefsSuperdry plans 15 new UK stores
Superdry will open 15 new UK stores and expand in Europe, reinforcing its sportswear credentials with technical apparel for training and outdoor sports.
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ArticleChampion revamps Chengdu flagship with bamboo craft
Champion’s upgraded Chengdu flagship blends its athletic DNA with classic craftsmanship: bamboo-weaving textures, DIY artisan stations, and heritage Reverse Weave pieces.
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ArticlePerfect Moment opens first store in Verbier
London-based luxury skiwear brand Perfect Moment has opened its first wholly owned retail store in Verbier, Switzerland, on November 5, 2025.
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ArticleWalmart CEO McMillon to retire
Walmart CEO Doug McMillon will retire, and John Furner, current COO, will take over. The transition could reshape how sporting goods brands manage pricing, distribution and e-commerce at Walmart.
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ArticleStockX reveals 2025 sportswear resale boom
Detroit-based resale platform StockX reports 45 percent year-on-year growth for running-style trainers and triple-digit gains in trading cards and collectibles.
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ArticleFootasylum taps Mad Agency for Germany and Austria expansion
Footasylum has appointed Cologne-based Mad Agency as its exclusive sales partner to grow distribution of its private labels in Germany and Austria as of this month.
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News briefsOn opens first stores in South Korea
Swiss sportswear brand On has opened its first retail stores in South Korea at two major Seoul locations, following strong APAC growth.
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News briefsCanada Goose opens Paris flagship
Canada Goose has opened a Paris flagship with a new luxury retail concept, blending technology, craftsmanship and heritage to elevate brand positioning.
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ArticleZalando strengthens Sports Focus
Zalando’s Q3 results confirm its transformation into a multi-specialist lifestyle platform, with sports and athleisure driving growth alongside Nike, Adidas and On.
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News briefsUK’s first women’s sports store opens
The UK’s first retail space dedicated entirely to women in sport has opened, offering curated performance apparel and gear.
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News briefsIntersport France takes over Iberian ops
Intersport France strengthens its southern European presence by taking over operations in Spain and Portugal, adding 385 stores to its network.
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News briefsKeyMavens building Villa Square in Dubai
Dubai-based developer KeyMavens Group announces The Villa Square, a new community mall at Wadi Al Safa 5. The 11,500-sqm development features sustainable design and will open in Q2 2026.
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News briefsSprinter takes another step on the road to 240
Sprinter has relocated one of its stores in Galicia to Marineda City mall and expanded the area to nearly 1,000 sqm – part of a nationwide rollout targeting 240 stores.
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ArticleAnta posts modest Q3 retail growth across core brands
Anta and Fila have posted low-single-digit Q3 sales growth, while smaller brands like Descente and Kolon Sport surged 45% to 50%.
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ArticleHibbett partners with Uber Eats for on-demand sneaker and streetwear delivery
Hibbett has teamed up with Uber Eats to deliver sneakers and streetwear from nearly 900 US stores directly to consumers’ doors.
