Technology insights for the sporting goods industry
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ArticleForbes Space eyes ads in orbit
Forbes Space launches a platform to take brand campaigns into orbit and opens a Turin office to connect Italy’s industry with space.
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News briefsJD Group brings Fluent Commerce to Hibbett USA
JD Group is rolling out Fluent Commerce’s distributed-order-management (DOM) solution across Hibbett’s thousand or so US stores to power omnichannel fulfilment.
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News briefsOpenAI adds 'shopping research' to ChatGPT
ChatGPT now offers a “shopping research” tool that helps users find, compare and choose products via conversational AI — available on all plans during the holiday season.
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News briefsNike unites product, design and innovation teams.
Nike consolidates Innovation, Design and Product teams across Nike, Jordan and Converse to speed up athlete-focused development amid financial headwinds.
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News briefsRebuilderAI wins dual CES awards
RebuilderAI’s VRING:ON platform wins CES 2026 honors in FashionTech and AI for transforming design-to-manufacturing workflows.
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ArticleFlytec’s Fly Together event reshapes outdoor industry collaboration
When innovation leaves the showroom and steps onto the trail, collaboration takes on a new form. At Fly Together 2025, Flytec transformed the hills of Annecy into a living lab for co-creation.
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News briefsStrava withdraws patent lawsuit against Garmin
Strava has voluntarily withdrawn its patent suit against Garmin, ending the case only weeks after filing it in U.S. court.
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News briefsOpenAI launches ChatGPT Atlas browser challenging Google Chrome
The new browser from the US-based AI company could intensify competition with Google as search habits shift toward conversational tools.
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News briefsFrasers Group deploys AI-first Commercetools Agentic Commerce suite
Shoppers of Sports Direct and other brands of the Frasers retail ecosystem will be able to purchase products directly within AI shopping channels.
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ArticleRichard Kuchinsky: ‘A sustainable shoe must be a good shoe first, sustainable second’
Leading footwear designers reveal the complex trade-offs between sustainability and performance in running shoes.
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News briefsGoogle retiring parts of Privacy Sandbox
Google is withdrawing several Privacy Sandbox advertising features developed since 2019.
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ArticleReebok launches Smart Ring, partners with F45
With the partnership, Reebok is signaling its move into performance tech and community fitness
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ArticleSports Direct’s immersive Liverpool flagship
Sports Direct’s new Liverpool flagship includes Everlast Gyms+, HYROX Performance Centre and immersive brand zones.
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ArticleFashion and sportswear brands explore AI at Global Sourcing Expo
At Melbourne (Nov 18–20), the Global Sourcing Expo will spotlight AI in fashion and sourcing — a bellwether for how sportswear brands will use AI in supply, design, and marketing.
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ArticleSneaker & sports apparel giants lag in digital performance
New Catchpoint benchmark reveals Nike and Adidas suffer heavy losses from poor digital experience — a blind spot in the race for consumer loyalty.
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News briefsKlarna backs Google’s Agent Payments Protocol for AI commerce
Sweden-based digital bank Klarna announces support for Google’s Agent Payments Protocol.
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ArticleOn Running ranks among most innovative companies 2025
On Running joins the ranks of deep-tech and platform giants on Fast Company’s innovation list.
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News briefsHighsnobiety to exit e-commerce
Highsnobiety, the Berlin-headquartered magazine, will be refocusing on editorial work and brand advisory.
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ArticleStrava is preparing for IPO
Recent Strava hires CFO Matt Anderson and Chief Marketing Officer Louisa Wee have IPO experience with NextDoor and Block.
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News briefsLondon Sneaker School launches footwear design platform
The new Kickback platform aims to democratize footwear design and production.
