All Brands articles

  • adidas logo mountain
    News briefs

    Adidas launches global Yeezy inventory rollout

    2024-02-26T12:23:00Z

    Today, Adidas initiates the next phase of its Yeezy inventory release, unveiling a selection of existing products set to hit the market in stages over the forthcoming weeks on a global scale. In accordance with its earlier announcement in 2024, Adidas is set to unveil its remaining Yeezy inventory, featuring ...

  • UGG_logo
    News briefs

    Ugg creates new styles with old fabrics

    2024-02-02T14:01:00Z

    California-based lifestyle brand Ugg has unveiled their latest innovation, dubbed ReImagined by Ugg. The offering includes new shoes crafted from leftover leather and suede. The collection introduces a fresh twist on the company’s classic models while also addressing the surplus materials accumulated from previous seasons. With this new iteration of ...

  • Castore-678x381
    News briefs

    Castore and Reiss launch activewear collection

    2024-01-19T15:41:00Z

    Castore and UK fashion retailer Reiss have unveiled a new collaborative collection, introducing a hybrid lifestyle sportswear line. According to Alex McCart, Head of Menswear Buying at Reiss, the new collection goes beyond traditional athleisure by “combining our design principles with Castore’s technical fabrications to create the ultimate activewear collection.” ...

  • ski_factory_1930s
    Article

    Fischer celebrates 100 years

    2024-01-19T15:41:00Z

    Source: © Fischer Sports GmbH CEO Franz Föttinger (2024) Source: Archive Fischer Josef Fischer in 1959 Fischer is celebrating its 100th anniversary this year. The company was founded in 1924 by Joseph Fischer in Upper Austria, where the headquarters are still located today. From ...

  • Lucas_Braathen_Ski_Silhouette
    News briefs

    Lucas Braathen and Atomic launch limited Redster edition

    2024-01-19T10:42:00Z

    Source: Atomic Redster X9RS Revoshock S Luci, limited to 50 pairs Former Norwegian ski racer Lucas Braathen, who won the slalom globe last season, and Atomic have presented the Redster X9RS Revoshock S Luci in a limited edition. The exclusive version, limited to just 50 pairs, ...

  • Kask-greandier
    News briefs

    Is there a revolution happening in road helmets?

    2024-01-18T16:14:00Z

    There was a time when the world’s top cyclists didn’t bother with helmets. However, affordable life insurance has long been a staple for both amateur and professional road bike enthusiasts. But the helmet comes with a drawback: it doesn’t contribute much to making cyclists faster. It adds to the overall ...

  • all new aston villa logo (2)
    News briefs

    Adidas to replace Castore as Aston Villa’s kit supplier

    2024-01-18T08:14:00Z

    Adidas will take over from British sportswear brand Castore as kit manufacturer of Premier League team Aston Villa from the start of next season, as The Telegraph reported. In October, the club’s players had complained about Castore’s jerseys retaining sweat and affecting performance. The new agreement with Adidas, reportedly “long-term” ...

  • Ka-Yo-
    News briefs

    Swedish concept store Ka-Yo launches its own collection

    2024-01-18T08:01:00Z

    Ka-Yo, a Swedish concept store renowned for its exclusive curation of sportswear and equipment, is taking a significant step forward by creating its inaugural collection named Ka-Yo-Prototype_001. Debuting its first collection during Paris Fashion Week, the Stockholm-based store aims to craft sporty and high-performance apparel and accessories inspired by the ...

  • 658088
    News briefs

    Adidas partners with Bumble to tackle “gymtimidation”

    2024-01-17T15:12:00Z

    Adidas has unveiled a partnership with online dating and networking application Bumble to tackle so-called “gymtimidation,” or intimidation felt at the gym, which can become a barrier to training for athletes at all levels. A new Adidas interest badge, called “Gym buddy,” can now be added to profiles via Bumble, ...

  • NFL
    News briefs

    NFL returns to Europe, first match in South America

    2024-01-17T15:11:00Z

    By now, we’ve grown accustomed to the National Football League (NFL) crossing the Atlantic to cater to the league’s European fans. This trend continues into the next season as it’s now confirmed that the Chicago Bears and Minnesota Vikings will face off at Tottenham Hotspur Stadium; the Jacksonville Jaguars are ...

  • 659737 © IOC
    News briefs

    SoMe guidlines changed by IOC, help athletes at Paris and Gangwon 2024

    2024-01-17T15:11:00Z

    Get ready to see more content from athletes during the Olympic Games in Paris and Winter Youth Olympic Games in Gangwon. The IOC has changed its guidelines to make it easier for athletes (and sponsors).

  • Adidas-Predator-
    News briefs

    Adidas revamps classic Predator boot

    2024-01-16T16:52:00Z

    In 1994, Adidas introduced the inaugural Predator football boot. Fast forward three decades and the iconic franchise is getting a fresh lease on life with a modern reinterpretation. On Jan. 16, Adidas is set to unveil three revamped models of the shoe, each available in the classic black, white and ...

  • LTA
    News briefs

    LTA turns down the Saudis

    2024-01-16T16:39:00Z

    The board of the UK’s Lawn Tennis Association (LTA) has rejected a proposed sponsorship from the ATP and Saudi Arabia’s Public Investment Fund (PIF), the London Telegraph reports. Included in the proposal were two British tournaments, Queen’s and Eastbourne (worth 500 and 250 points, respectively), as well as Masters 1000s ...

  • INTERSPORT startet Bewegungsrevolution f�r Kinder und Jugendliche!  -1
    Article

    Intersport Austria motivates children and teenagers to do more sport

    2024-01-16T14:15:00Z

    To mark its 60th anniversary, Intersport Austria wants to motivate children and teenagers to participate in sports with specific activities because the foundation for a sporty and healthy future is laid at toddler and primary school age. Source: Intersport Austria Thorsten Schmitz, Managing Director Unfortunately, however, the ...

  • lululemonathleticalogovector_470603
    News briefs

    Rising golf star Min Woo Lee partners with Lululemon

    2024-01-16T11:42:00Z

    Just as customary, January is the month in the year when we witness sponsor changes within the world of golf. It’s already confirmed that Tiger Woods and Nike are parting ways, and former world number one Jason Day has inked a deal with the rising star Malbon, generating headlines as ...

  • boohoo logo 2
    News briefs

    Geographic mislabeling at Boohoo

    2024-01-16T11:42:00Z

    Boohoo appears to have put “Made in the UK” labels on perhaps thousands of articles of clothes that were manufactured in southern Asia (Pakistan, for example), as we have learned through Business of Fashion. The original – and presumably correct – labels were removed and replaced last year at the ...

  • a-l-EITNxUcIg3A-unsplash
    Article

    Russia faces 50% increase in prices for European sporting goods

    2024-01-16T09:44:00Z

    In the foreseeable future, the price of European sporting goods can jump by 50 percent, owing to expensive logistics and other difficulties associated with returning foreign brands to the shelves, Marina Malakhatko, head of the retail department of Core.XP, a Moscow-based real estate firm, told local state news outlet Tass. ...

  • UGG_Campaign
    News briefs

    Ugg expands sustainability-oriented Regenerate collection

    2024-01-15T16:36:00Z

    California-based brand Ugg, a division of Deckers Brands, has introduced the next iteration of Regenerate by Ugg. Made with materials sourced from farms practicing regenerative agriculture, this collection helps to reduce negative impacts while increasing positive ones. The expansion of the brand’s regenerative offering begins with the new Tasman Crafted ...

  • Stiga-Sports-padel
    News briefs

    Stiga Sports aims to revolutionize padel, launches angular racket

    2024-01-15T16:35:00Z

    For decades, Swedish Stiga Sports has been at the forefront of crafting world-class table tennis rackets. Their latest groundbreaking innovation, dubbed Cybershape, initially made waves in the table tennis scene with its distinctive angular design. This edgy racket shape is engineered to provide players with a larger hitting surface, an ...

  • VivobarefootxBalena
    Article

    Vivobarefoot, Balena present 3D-printed, customized and fully compostable shoe

    2024-01-14T09:31:00Z

    Source: Vivobarefoot Vivobarefoot VivoBiome UK-based footwear and lifestyle brand Vivobarefoot has announced a partnership with Tel Aviv-based circular economy startup Balena, founded in 2020. The aim is to produce shoes that are made-to-order and made-to-measure locally and are compostable and recyclable thanks to Balena’s BioCir®flex range of ...