All Distribution articles

  • allbirds logo
    News briefs

    Allbirds has found its distributors for Scandinavia, Benelux and Japan


    Allbirds has announced agreements with distributors in the markets of Scandinavia and Benelux. With the completion of these agreements, Allbirds has now penned deals with eight international distributors, following Canada and South Korea in 2023, and Japan, Australasia, Gulf Countries and Southeast Asia earlier this year. Authentic Brands will be ...

  • on-running-logo8_800x800
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    On hires AI/robotics firm for inventory management


    The sportswear brand On has hired a fellow Zuricher company, Verity, to refine its third-party warehousing. The method: a fleet of autonomous drones that fly around scanning and rescanning the inventory. By Verity’s reckoning, the average warehouse turns over its stock eight times per year and, between lost pallets and ...

  • unisport-logo
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    R-Gol acquires Unisport to forge global football merch empire


    R-Gol, backed by Innova Capital, has acquired Unisport from Nordic Capital. The merger combines R-Gol’s strong presence in Central and Eastern Europe with Unisport’s influence in Northern and Western Europe, aiming to shape a leading force in the football retail sector. With a projected combined revenue exceeding €200 million in ...

  • Boardriders

    Authentic and Beaumanoir announce partnership for Boardriders brands in Western Europe


    Authentic Brands Group announced a long-term partnership with Beaumanoir Group, which will take over the former Boardriders business in France and license the Quiksilver, Roxy, Billabong, DC Shoes, Element, RVCA and VonZipper brands in key Western European regions, including France, Germany and the UK. Through the partnership, Beaumanoir, headquartered in ...

  • Bullpadel
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    Bullpadel hits the UK’s e-tail mainstream


    The distributor MRH Sport has struck a deal to sell Bullpadel pádel racquets through John Lewis. We learn this from The Padel Paper, according to which John Lewis is the first major department store in the UK to stock pádel racquets for online sale. Some 18 Bullpadel racquets are now ...

  • Fanatics Logo
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    Fanatics secures retail and merchandising partnership with golf’s R&A


    Fanatics has secured an extensive omnichannel retail and merchandising partnership with the R&A, the governing body for golf outside of the USA and Mexico. This long-term agreement encompasses e-commerce, event and physical retail, memorabilia, and licensing rights for The Open and AIG Women’s Open. Under the deal, Fanatics will manage ...

    News briefs

    Wolverine Worldwide expands global reach with new licensing deals


    Wolverine Worldwide has inked two new global licensing deals as part of its strategic evolution into a brand-focused growth entity. Vida Shoes International will take on the role of global licensee for Merrell and Saucony kids footwear under the first agreement. This partnership grants Vida rights to these products across ...

  • sprandi-logo

    Sprandi poised for comeback in Russia


    Sprandi, a once iconic brand in the Russian market, can reportedly resume sales in the country after almost two decades of absence. At the end of 2023, a local wholesale supplier, A Sport, obtained several certificates of conformity from a Russian technical regulator, allowing it to sell sporting shoes under ...

  • WHP_Global_partner_Lotto

    Agilitas Sports obtains licence for Lotto in India, Australia and South Africa


    New York-based brand management firm WHP Global announced a new long-term license for Lotto with Indian sportswear and athleisure solutions platform Agilitas Sports. The license gives Agilitas exclusive rights to design, manufacture, promote and distribute the Lotto brand in India, Australia and soon in South Africa. The acquisition of the ...

  • Smith_Logo
    News briefs

    Smith announces exclusive sales partnership with Ultra Sport for UK & Ireland


    Smith, a global leader in snow goggles, helmets, and eyewear, announces a collaboration with Ultra Sport EU, appointing them as the exclusive sales agency for the UK & Ireland markets. Smith aims to leverage Ultra Sport’s expertise to drive substantial growth and development across all sectors. Giacomo Malipiero, Smith’s Senior ...

  • VF_Blue_Ball_New_Logo
    News briefs

    VF Corp. plans to open 300 stores in expansion strategy


    VF Corp. is restructuring its distribution strategy to tap into underexploited markets, particularly in Southeast Asia, the Middle East, and North Africa. Expanding its existing partnership with retail conglomerate GMG, VF Corp. plans to open 300 stores across these regions for brands like Vans, The North Face and Timberland within ...

  • Siux
    News briefs

    Siux expanding abroad fast


    Between last year and this first quarter of 2024, the pádel brand Siux has entered 35 countries – 18 of them in Africa and ten in Asia. So explains Alfonso Torrón, Brand Manager, who has spoken with Palco23. The list includes Siux’s first locations in Oceania. The brand entered Japan ...

  • Allbirds
    News briefs

    Allbirds announces new international distribution deals


    Global lifestyle brand Allbirds has announced definitive agreements with distributors in the Gulf Countries and Southeast Asia. Alyasra Fashion will be the exclusive Allbirds distributor in the Gulf countries while The Primer Group of Companies will distribute Allbirds’s products across Malaysia, Singapore, Indonesia and the Philippines. Alyasra Fashion is a ...

  • Smith_Logo_Primary_Final
    News briefs

    ​Smith with new sales team for German market


    After a long-standing and successful sales partnership with three agencies in Germany, eyewear and helmet specialist Smith, part of Safilo Group, is opening the next chapter for the brand in the German market. Therefore, the brand has welcomed Michael Horstmann and Florian Krach to its sales force. A particularly strong ...

  • Allbirds
    News briefs

    ​Allbirds with new distribution partners in Australasia and Japan


    US-based sustainable footwear and apparel company Allbirds Inc. entered agreements with distributor partners in Australasia and Japan. With the completion of these two agreements, Allbirds has transitioned four international regions from direct selling to a distributor model. The shift from a direct go-to-market model to a third-party distributor model is ...

  • Futbol-emotion
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    Fútbol Emotion expands its warehousing


    Fútbol Emotion has rented a third warehouse at the Plataforma Logística de Zaragoza (PlaZa), taking what Director of Operations and co-owner Sergio Marías calls “a very important step in our growth as a company.” The warehouse covers 15,350 square meters and has a dozen loading docks. In total warehouse space, ...

  • JD-com
    News briefs

    JD Worldwide opens fashion warehouse in Paris


    JD Worldwide has announced plans to open its first warehouse for fashion goods in Paris, France. This initiative is key in fulfilling the company’s cross-border e-commerce strategy, aiming to bring more European brands into the Chinese market by offering efficient solutions. The warehouse will be located in Val-d’Oise and exclusively ...

  • a-l-EITNxUcIg3A-unsplash

    Russia faces 50% increase in prices for European sporting goods


    In the foreseeable future, the price of European sporting goods can jump by 50 percent, owing to expensive logistics and other difficulties associated with returning foreign brands to the shelves, Marina Malakhatko, head of the retail department of Core.XP, a Moscow-based real estate firm, told local state news outlet Tass. ...

  • 202401_POC_Jessica Negele
    News briefs

    New Country Manager for POC in Switzerland


    Source: POC Jessica Negele POC, the Swedish manufacturer of ski and cycling helmets, goggles, protection and apparel, is optimizing its management structure in Switzerland. Jessica Negele, previously head of POC’s sales activities in Germany, has additionally taken over the position of Country Manager Switzerland on Jan. 1, ...

  • Amer_Sports_Logo.svgz

    Amer’s Arc’teryx brand key to sales growth in China


    Amer Sports, the Finnish parent of 11 brands, which filed for an initial public offering on the New York Stock Exchange on Jan. 4, has dramatically increased its sales in Greater China over the last four years largely through its Arc’teryx brand. The group’s total sales in the market increased ...