All Distribution articles
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ArticleIndia’s Reebok revival: 210 stores and counting
Reebok’s India sales have roughly doubled in three years, and the franchise model behind it is a template others are watching
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News briefsSportsShoes.com signs YETI as UK retail partner
The Bradford-based retailer with £93.3m turnover adds YETI coolers, drinkware, and bags to its 150-brand running and outdoor roster
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News briefsAsics and Montana Sport to end distribution agreement
The Swiss handover reflects Asics’s broader push toward a 40% direct-to-consumer ratio in Europe
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News briefsFanatics and The FA sign exclusive Topps card deal
The agreement covers trading cards, stickers, and trading card games for both England national teams, beginning in 2031.
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News briefsSkechers picks Mainhausen for German HQ
The move consolidates showroom and HQ into one facility at Europe’s largest footwear ordering campus.
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ArticleMontirex takes on Europe via JD Sports
The Liverpool-born challenger brand pairs a 24-location Spanish rollout with a culturally targeted athlete deal — built without a single outside investor.
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News briefsFanatics wins exclusive FIFA collectibles license
Fanatics takes exclusive FIFA collectibles rights — ending Panini’s World Cup sticker run that began in 1970.
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ArticleHow ICIW is building Europe one gym deal at a time
A Belgium studio deal in March, a 50-location Dutch exclusivity now: ICIW’s market entry model is becoming legible.
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ArticleGeopolitics opens India’s door to Anta
The Fujian-based group plans 10 stores by March 2027, positioning Anta in India’s premium sportswear segment as bilateral tensions ease.
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News briefsMyprotein activewear enters Footasylum stores in the UK
Sports nutrition brand Myprotein enters multi-brand physical retail with MP Activewear, targeting 16-to-24-year-olds in seven Footasylum stores.
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News briefsSportsShoes.com enters nutrition with Puresport
The UK online running retailer says it is the first in its category to partner with Puresport, adding electrolytes, gels and creatine.
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ArticleFanDuel Sports Network to wind down
Main Street Sports Group is preparing to close, leaving 13 NBA and seven NHL teams to rebuild local broadcast revenue from near zero.
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News briefsProtest Sportswear names new Italy agency partner
The action sports brand shifts from distribution to an agency model to tighten control of Italian sales.
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ArticleAuthentic switches Reebok distributors in and around China
ABG names a newly incorporated Shanghai firm as Reebok’s new China distributor, replacing Tristate after two years of falling revenues.
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ArticleSweden’s leading sports retailer Stadium automates logistics
Swedish sports retailer breaks ground on a 40,800 sqm purpose-built distribution centre – with SEK 300m in robotics at its core.
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ArticleItalian sports eyewear brand goes direct in the US
Rudy Project, an Italian helmet and eyewear specialist, ends 25 years of independent US distribution to compete directly in North America.
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ArticleNike entrusts its Indian e-commerce to Nykaa
The sportswear giant hands over digital operations to the Indian omnichannel retailer to speed up delivery and returns.
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News briefsXtep goes multi-channel in Malaysia
Xtep forms joint venture with Bonia Corporation in Malaysia, opening flagship store at Mid Valley Megamall as part of Southeast Asia expansion strategy.
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ArticleHainan´s Sanya Mall celebrates fifth anniversary
Hainan Tourism Investment Duty Free’s flagship Sanya Mall marked its fifth anniversary with new brand openings including Under Armour Outdoor’s first Hainan location.
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ArticleShein opens European hub in Poland
Online fashion retailer Shein has opened a new logistics center in Wrocław, Poland, its primary European distribution hub.
