All Market Statistics articles

  • News briefs

    The German fitness industry suffers a 24% decline in turnover


    After more than 30 years of ongoing growth, the German fitness industry registered a 24.5 percent decline in turnover to €4.16 billion in 2020 as the Covid-19 pandemic heavily impacted gyms. The figures come from a report titled Eckdaten der deutschen Fitness-Wirtschaft 2021 [Tr.: Key data from the German ...

  • News briefs

    Sports sales boom in Norway continues over the internet


    The Norwegian sporting goods market, which grew by 7 percent last year across the major retail chains , continues to be very buoyant, especially over the internet, as noted by Sportsbransjen , the country’s sporting goods industry association. According to Klarna , the Swedish fintech company, online sales of sports ...

  • News briefs

    The Danish sports market drops by 9.1%


    In contrast with the previously reported consumption trends in Norway, the sporting goods market did not go well in Denmark last year, like in the major Western European countries. Dealers of sporting goods and camping equipment saw their sales contract by 9.1 percent, according to Statistics Denmark. Shoe and apparel ...

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    Pickleball is spreading to Europe


    The diversification of the racquet sports market is continuing on an international scale, with the game of pickleball now being rated as one of the fastest-growing sports. While tennis participation is stabilizing or dwindling in many countries, less elitist and competitive games like padel tennis and pickleball, which originated in ...

  • News briefs

    Boom in pandemic running in N. Ireland and U.K., survey says


    Macmillan Cancer Support , a London-based charity, estimates that eight percent of Northern Ireland’s population, or some 116,000 people, have taken up running to preserve their health since the Covid pandemic lockdowns began last March. About seven percent have taken up meditation or yoga. The youth in the U.K. has ...

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    The Norwegian market grew by over 7% in 2020


    Norway has the highest per capita consumption for sporting goods in Europe, and it grew strongly last year – in spite or because of the coronavirus epidemic – in contrast with an overall sales decline estimated at around 10 percent in the five major European countries. One main reason was ...

  • Article

    Soft anti-Covid restrictions boost sales of winter sports items in Russia


    After a slump in sales at the beginning of the current autumn/winter season, sales of products for winter sports in Russia have proven to be strong in January and February thanks to abundant snow and weak quarantine restrictions, allowing all ski facilities to continue to operate in contrast with ...

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    News briefs

    Women’s sneakers are booming on StockX


    StockX has released a report on the resale market’s evolution since the company’s founding, in February 2016. Men’s sneakers continue to dominate resales, but the resale of women’s sneakers has been growing at a faster rate, having multiplied by a factor of 1,500 since the start. StockX says it ...

  • News briefs

    Golf is thriving in the U.K. despite Covid restrictions


    Sports Marketing Surveys (SMS) reports that somehow in the age of Covid-19 and despite the course closures in November, rounds of golf played in the U.K. during the fourth quarter of 2020 were up year-on-year by 41 percent. They were already up in the third quarter by 59 percent. ...

  • News briefs

    DBK: Sporting goods consumption fell by 18.3% in Spain last year


    According to a report from the Observatorio Sectorial DBK – part of the “smart data company” Informa , a subsidiary of CESCE – the pandemic’s boost to home fitness has limited by 18.3 percent last year’s drop in sporting goods retail sales in Spain. The drop, which was ...

  • Article

    Grim indicators from GfK for the U.K.


    British consumption registered a small uptick in December, especially in the distressed clothing sector, although online sales were reportedly not as buoyant as expected. However, the U.K.’s official exit from the European Union on Dec. 31 and a new extended coronavirus lockdown have apparently created a “perfect storm” that contributed ...

  • News briefs

    Stream Hatchet reports on streaming and e-sports


    Stream Hatchet – the data analytics arm for streaming and gaming of the Canadian company Engine Media – has released its industry trend report for 2020. Like home fitness, e-sports appears to have gotten a big boost from the Covid-19 pandemic. According to Stream Hatchet’s CEO, Eduard Montserrat ...

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    Spanish campaign promotes sport as a study projects fewer jobs and higher healthcare costs


    An association called España se Mueve – along with the High Sports Council, the autonomous community of Madrid and the Madrid city hall – has launched a campaign to help the Spanish sports sector weather the Covid-19 storm and promote sport among the populace for the sake of public ...

  • News briefs

    U.K. still hungry for golf, despite Coronavirus


    The provisional results of a review by Sports Marketing Surveys (SMS) of 80 golf courses in the U.K. suggest that rounds played in England, Scotland and Wales during October were up by 65 percent year-on-year. The research firm, which covers some 200 golf courses in the region, will be ...

  • News briefs

    Cambodia’s bike exports reach 1.5 million units


    During the first three quarters of the year, Cambodia exported a total of 1.5 million bicycles, worth nearly $400 million, according to the latest figures from the country’s Ministry of Commerce and as reported by the Khmer Times . More than half were shipped to the European Union (EU), ...

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    Analysis: Growth of nearly 7% in 2019 for the world’s major sports retailers


    The American and European and editions of Sporting Goods Intelligence differ from each other insofar as they cover the sporting goods retailers operating in their respective territories on an exclusive basis. Every year, they cooperate to put out a ranking of the major sports retailers across the world, showing how they have performed against the market.

  • Article

    GfK: Contrasting consumer sentiment across Europe


    The second wave of the Covid-19 is beginning to stifle the previously expected recovery of the European economy, particularly for the consumption of non-essential products and services. Fortunately, it has not yet led to the retail lockdowns of the first wave in the spring – except in Wales and the ...

  • Article

    WFSGI’s monthly Covid-19 survey shows rising pessimism


    The World Federation of the Sporting Goods Industry (WFSGI) has released the results of the September edition of its WFSGI Covid-19 Impact Survey , a monthly report conducted among manufacturers as well as retailers and brands across the sporting goods sector to explore the effects of the pandemic on ...

  • Article

    Babolat hopes to capitalize on the recovery of racquet sports


    Like some other outdoor sports, tennis has enjoyed a recovery from the effects of the Covid-19 pandemic of this past spring, as players can easily respect social distancing rules in the tennis courts. In the first half of this year, Babolat , the world leader for tennis racquets, came 20 ...

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    Schöffel: Germans are cautiously looking forward to winter sports


    As Germany comes right after the U.S. in terms of the number of skiers, with an estimated 14.6 million practicing the sport, snow sports specialists are wondering whether Germans are going to go on a ski vacation this year, in spite of Covid-19. The question mark will probably remain for ...