Latest Digital insights – Page 12
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ArticleCoronavirus depresses Adidas’ and others’ sales in China
COVID-19 or the novel cronavirus, as the virus is now named, has already infected more than 79,000 people in 30 countries around the world, according to the World Health Organization, but it remains largely concentrated in China. While it has been expanding at a slower rate recently in the country, ...
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ArticleThe green bona fides of Adidas
This year, for the first time, more than half of the polyester in Adidas products will derive from recycled plastic waste. If things stay on track, moreover, by 2024 Adidas will be using recycled polyester exclusively whenever it is applicable. Adidas has been working on a number of other sustainability ...
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Sportmaster employs AI to improve retail network’s effectiveness
The biggest Russian sporting goods retailer has adopted artificial intelligence, using algorithms supplied by a Kiev-based IT company, Softline, in a bid to streamline the internal logistics network. Softline has supplied the hardware and a software system, Nvidia DGX-2, whose performance can be compared to that of dozens of servers.
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ArticleNew round of financing for France’s Snowleader
Snowleader, the leading French online retailer of winter sports and outdoor products, says it has collected €10 million in new financing from three institutional investors, including a fund owned by the BNP Paribas bank, to help pursue its international omni-channel strategy.
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ArticleAdidas launches a skiwear line
Confirming a report in Süddeutsche Zeitung, Adidas says it is planning to enter the snow sports market with a line of winter sports apparel for cross-country and alpine skiing, ski touring and snowboarding for the autumn/winter 2020/21 season. It will be launched under its growing sub-brand for outdoor products, Adidas ...
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ArticleNike and Adidas trigger distinct emotions
In an interesting exercise, CMDsport has pitted the top two sports brands against each other in a survey of 5,491 Spaniards who read its publications. At stake were the “emotions” that these brands inspire. The Spanish trade paper developed a list of 34 such emotions or perceptions and asked participants ...
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ArticleDecathlon relies on Alibaba for online sales in Russia
Decathlon has begun to sell its products online in the country through the Tmall marketplace of AliExpress Russia, instead of using its own internet platform as in other countries.
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Intersport’s internet platform widens its reach
After doing its own thing in the area of e-commerce, as the Intersport organizations in France and some other countries are still doing, Intersport Germany has decided to take part in the international development of Intersport 2.0, the omni-channel digitalization strategy of Intersport International Corporation (IIC).
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New records for Alibaba’s Singles Day
The gross merchandise value (GMV) generated by Alibaba’s 11th Singles Day hit a record of 268.4 billion yuan renmimbi (€34.7bn-$38.3bn), eclipsing last year’s score by 26 percent, thanks in part to a longer pre-sales period, a larger assortment of discounted products, the extension of the festival to new markets outside ...
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Adidas moves Speedfactory technology to Asia
By the end of this year, Adidas will be transferring the robotic Speedfactory technology that it has developed in cooperation with Oechsler to two of its Asian footwear suppliers to help increase the flexibility of the design and production process. With production times substantially cut there, Adidas says it will ...
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Nike stops with Amazon’s marketplace
A few days after the appointment of a new chief executive, John Donahoe, who previously ran eBay, the Swoosh announced that it will stop a pilot program, initiated in 2017, to sell selected products on the Amazon Retail marketplace. Nike justified the move with its “focus on elevating consumer experience ...
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Zalando is raising standards and fees
Zalando has taken a series of measures to make its delivery services more efficient, to increase revenues and profitability, and to reduce the environmental impact of its operations. One such measure is to terminate home pick-up for premium German customers who wish to return items. This service, which was part ...
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Asics incubates five more start-ups
Applications for the Asics Tenkan-Ten accelerator program were up by 60 percent this year, with candidates hailing from 38 countries. Asics has now selected five growth-stage start-ups to take part in its four-month program to meet their goals for both business and funding. Fun With Balls was founded in 2016 ...
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Adidas partners with the Space Station
Adidas has announced a multi-year partnership with the International Space Station (ISS), the space laboratory managed by the U.S. Center for the Advancement of Science in Space (Casis). The partnership will explore breakthroughs to improve the future design and engineering of sporting products on and off Earth. For to station’s ...
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Lululemon invests in a smart mirror start-up
Lululemon has joined in a just completed $34 million Series B funding round for a New York-based high-tech fitness start-up, Mirror, which launched a smart full-length LCD mirror in September of last year. The display can be used as an interactive home gym, with live and on-demand fitness classes. Taking ...
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Adidas speeds up
In line with the management's forecast, the Adidas Group accelerated on the sales front in the third quarter, posting a currency-neutral sales increase of 6 percent, compared with year-on-year increases of 4 percent in the first and second quarter, and the progress is expected to continue in the fourth quarter. ...
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Adidas opens a digital flagship in London
Adidas has opened a new flagship store, which it calls Adidas LDN, covering 27,000 square feet on four levels on Oxford Street in London, opposite the main department store of Selfridges. The site offers a unique, immersive customer experience. According to the company, it is the most digital Adidas store ...
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Asics invests more in digital
Asics Corp. continues to make new investments in start-ups and adjacent segments. Late last month, the Japanese group acquired Race Roster, a Canadian-based platform with a suite of services for the organizers of foot races that will complement its Runkeeper platform, based in Boston, and other digital operations. The purchase ...
