Latest Digital insights – Page 15
-
Article
Zion Armstrong takes the lead at Adidas North America
Zion Armstrong, who has played a pivotal part in the Adidas brand's expansion in North America in the last three years, is to take over as president of Adidas North America at the start of July, after the retirement of Mark King.The Adidas Group said that King decided to step ...
-
Article
Keller Sports launches a special app
Keller Sports, the German online retailer of premium sports products, launched yesterday its own app, which rewards customers for the intensity of their sporting activities. Connected with a fitness tracker, the free app gives them points that allow them to obtain a 20 percent discount on its products or a ...
-
Article
Adidas will have fewer and better stores
Adidas directly operates 2,500 stores globally and has an additional 13,000 mono-branded stores operated by franchisees. In an interview with the Financial Times, the Adidas Group's chief executive, Kaspar Rorsted, said that he expects the total number of stores to contract slightly, but “they will be better.”Rorsted has already indicated ...
-
Article
Nike and Adidas promote gender equality
As reported in our last issue, Nike announced last month the departure of Trevor Edwards, president of the Nike brand, and another top executive, Jayme Martin, vice president and general manager of global categories. Mark Parker, chairman, president and chief executive of the Nike group, indirectly indicated in an internal ...
-
Article
Adidas invests for market share and profit gains
Despite relatively weak demand for apparel, slower comparable store sales increases in Europe and delayed deliveries in the U.S. market, the Adidas Group managed a sales increase of 16 percent in constant currencies and an even sharper rise in profits for 2017, which encouraged it to upgrade its five-year profit ...
-
Article
Adidas upgrades profit guidance, buys back shares
The Adidas Group has shifted gears in the first full year under the leadership of Kasper Rorsted, to amplify and accelerate the five-year strategic plan launched three years ago. The group's management team and brand assets were both rejigged, while the company implemented more centralization, tackled losses at Reebok and ...
-
Article
Zalando invests in new markets, categories and infrastructure
Zalando wants to move into two unidentified new European markets as part of multi-faceted investments targeting a sales increase of 20 percent to 25 percent and continuing market share gains this year.The German online fashion retailer raised its turnover by 23.4 percent to €4,489 million in 2017, driven by a ...
-
Article
Adidas teams up with a Russian shoe retailer for the World Cup
Zenden, a Russian shoe retailer that holds a license for the 2018 Fifa World Cup in its country, has announced a plan to open Adidas corners in 150 of its stores in connection with the international tournament. It also plans to release 60 new products including rubber shoes, sneakers and ...
-
Article
More innovation at Ispo
The problem with surfing is having to wait for a decent swell. A backyard tinkerer, Markus Schilcher, removed the wave variable from the equation by creating WaterWolf, an electric-powered surfboard that can hit speeds of 30km/h and can also be used in lakes and rivers. The product was unveiled at ...
-
Article
The last Dassler leaves the Adidas Group
Frank Dassler, general counsel and chief compliance officer at the Adidas Group, left the company at the end of January, although he will continue to advise the group and to represent it in international organizations.Dassler's appointment at the Adidas Group in 2004 raised some eyebrows since he is the grandson ...
-
Article
Zalando focuses on investments and market share gains
Zalando said it would continue to focus on market share gains this year, after the German online retailer raised its turnover above the €4 billion mark in 2017 but investments put pressure on its margins.Zalando made it clear last year that it was raising investment in infrastructure and technology, at ...
-
Article
Ispo plans to cooperate with Alibaba
The Alibaba Group and Ispo announced that they are exploring a joint strategic collaboration. As part of this initiative, the 4,000-plus clients of Ispo from all over the world would be given an opportunity to expand their e-commerce operations in China through Alibaba's big B2C marketplace, Tmall. They would benefit ...
-
Article
New partner for Sporthyra
Sporthyra is innovating again. The Swedish sporting goods chain was founded four years ago as a retailer where customers could rent equipment for shorter or longer periods of time. Thanks to this unique concept, the company has managed to break through on the Swedish market despite fierce competition from established ...
-
Article
Adidas reorganizes its digital sports operations
Adidas appears to be tossing in the towel on wrist-based fitness devices, following similar moves by Nike and Under Armour. The company's North American office announced a few days ago that it is discontinuing its dedicated Digital Sports business unit, which has been marketing its branded GPS running watches, fitness ...
-
Article
Zalando expands its partnership program
Zalando has reportedly doubled the sales generated by its brand partnership programs in the last year, enabling brands to take advantage of Europe's leading online fashion retailing platform to sell extra products.The German company sells about 2,000 brands in 15 European countries, buying products and delivering them from its warehouses. ...
-
Article
World Cup qualifiers favor Adidas and Nike
Adidas has taken an early lead in the World Cup, at least in terms of the number of teams to be outfitted by the German brand, after the last qualifications for the finals were played last week.With eleven teams to wear the Three stripes, Adidas is slightly ahead of Nike ...
-
Article
Alibaba breaks new records
Alibaba hit a new record with its Singles Day shopping festival on Nov. 11, generating sales of $25.3 billion, 40 percent above the score reached a year ago. The event is a much bigger replica of the Black Friday and Cyber Monday promotions that are becoming common in the Western ...
-
Article
Zalando posts a loss as sales rocket, investments continue
Zalando recorded a net loss of €11.1 million for the third quarter, compared with net income of €5 million for the year-ago quarter. The adjusted operating profit (Ebit) before non-operating one-time effects fell to €400,000 from €19.5 million.The company had warned last month that it might post a loss in ...
-
Article
Adidas outperforms in North America
The Adidas Group's expansion has been hampered by weakening retail trends in Europe and infrastructure bottlenecks in North America in the third quarter, leading to a sales increase at the lower end of its projection, but the company still delivered ample rises in sales and profits.The German group's turnover jumped ...
-
Article
Adidas appoints three European country managers
After the reshuffle implemented in the Adidas Group's European management structure nearly two months ago, the company has appointed three of its own staff as country managers in France, Iberia and Italy.Nicolas Favre has taken over at the start of this month as country manager in France. He joined the ...
