Market Statistics – Page 2
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ArticleSports sunglasses market to grow at a CAGR of 7.3% by 2027
The sports sunglasses market is projected to grow at a compound annual growth rate (CAGR) of 7.3 percent from 2022 to 2027 and to post a 6.8 percent year-over-year growth rate in 2023, according to a recent 156-page report by research firm Technavio. Market growth is driven by the rising ...
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ArticleWFSGI / McKinsey
Sporting Goods Industry SurveySGI Europe would like to invite you to participate in this year’s WFSGI / McKinsey Sporting Goods Industry Survey.
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ArticleE-commerce sales continue to grow in Europe, but at a slower pace
In 2022, B2C European e-commerce grew to €899 billion, representing a 6 percent growth from 2021, according to the 2023 European E-commerce Report. The growth rate decreased from a 12 percent growth in 2021. The deceleration was attributed to saturation in e-commerce markets after the fading of the Covid-19 pandemic ...
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ArticleHead climbs to number one in tennis racquet sales in Europe
According to data from the Tennis Industry Association and Sports Marketing Surveys, tennis racquet sales for all brands in key European markets increased 14.9 percent compared to the first six months of 2022. The Austrian company Head gained market share in most of those markets – Austria, Germany, France, Italy, ...
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ArticleSIA releases new Participation Study
Snowsports Industries America (SIA), the US trade association for the winter sports industry, has released its Participation Report for the 2022-23 winter season. The report offers insights into the state of winter sports participation in the U.S. and provides industry stakeholders with key data and trends for all winter sports ...
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ArticleNew digs for a Spanish court manufacturer
AFP Courts is hastening to complete a project that – to the exclusion of raw-materials procurement – will focus its entire operation at a single site, according to CMDsport. Situated in Barcelona, the facility encompasses 10,500 square meters, with 3,500 going towards the factory and the remaining 7,000 towards a ...
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ArticleGolf participation keeps growing worldwide
Participation in the game of golf continues to climb worldwide. According to a new report that has been released by The R&A, and produced by Sporting Insights, ten million extra adults have taken up the sport since 2016. There are now 39.6 million on-course golfers (9 and 18 hole) in ...
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ArticleU.S. growth in racquet sports translating to sales of softgoods
Growth in racquet sports as a practice seems to be spurring growth in related softgoods, or so believe several analysts at Circana, the analytics company that resulted from the merger (in March) of Information Resources (IRI) and The NPD Group (NPD). According to the company’s statistics, the U.S. market for ...
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ArticleEuropean ski industry stands strong amid challenges, sells 3.67m pairs of alpine skis in 22/23
The Federation of the European Sporting Goods Industry (FESI) has completed its annual market research on ski product sell-in data, providing a comprehensive assessment of the evolution of the European ski market following the Covid pandemic and the first winter season in the shadow of the war in Ukraine and ...
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ArticleSpanish market could break €9bn next year, says Afydad
Retail revenues (sell-out) for the Spanish sporting goods industry continued its march toward the €9 billion mark in 2022, reaching €8.993 billion through year-on-year growth of 4.6 percent. Things have, however, slowed down since the boom year of 2021, which offered more than twice the growth (11.1%). Last year’s wholesale ...
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ArticleA “courtside” look at the pádel market
Sales have been flat so far this year at Padel Courts Deluxe, CEO Fernando Cánovas tells CMDsport. Now that mid-year is behind us, moreover, he believes it safe to say that 2023 will be a year of transition in the pádel-court business, with growth picking up once more in the ...
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ArticleUK study highlights the advantages in sponsoring women’s sports
A new study from the Women’s Sport Trust has highlighted the positive outcomes for brands if they invest in women’s sports. Founded in 2012, the Women’s Sport Trust is a UK-based charity that works to raise the visibility and increase the impact of women’s sports. According to its new study, ...
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ArticleRussian athletic apparel market in turmoil
The Russian market for sportswear has become strained with the departure of industry leaders Nike, Adidas, Puma and Reebok, as well as smaller European players, over the past year, according to several Russian publications. This segment has suffered much more from Western sanctions than the sporting goods market in general. ...
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ArticleHalf of EU's young consumers think it's acceptable to buy fake products
A new study by the European Union Intellectual Property Office (EUIPO) shows that while Europeans are becoming increasingly wary of counterfeits and illegal content, price remains a key factor, with young consumers more willing to buy fakes. Between Jan. 30 and Feb. 15, 2023, a total of 25,824 interviews were ...
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ArticleThe best consumer-rated outdoor and cycling brands
Our latest exclusive big data analysis reveals which brands top the consumer ratings for outdoor and cycling brands from over 145,000 reviews
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ArticleFitness market rebounds after the pandemic years, says new report
EuropeActive and Deloitte have unveiled in a recent webinar the key findings of their “2023 European Health & Fitness Market Report”, which reveals a strong rebound of the sector after two difficult years due to the pandemic. According to the report covering the calendar year 2022, European memberships increased by ...
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ArticleSustainability has become a status symbol for Gen Z
Gen Z consumers incorporate sustainable values but wish they had more knowledge. We explore what this means for brands and the mistakes to avoid.
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ArticleDACH market: Germany with the lowest purchasing power, says GfK
With a total of €49,592, the people of Switzerland have significantly higher per capita purchasing power in 2023 than the inhabitants of their neighboring countries, Austria and Germany. Austrians have €26,671 per capita available for spending this year, while Germans have €26,271. This means that Germany now comes last in ...
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ArticleSurvey: Millennials will lead global e-com spending in 2023
The latest ESW Global Voices survey shows that more than a quarter of the age group known as Millennials plan to spend more of their money online this year in health & beauty, luxury, apparel & footwear and consumer electronics. The consumer survey by ESW, a DTC e-commerce company headquartered ...
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ArticleRussia has seen sharp decline in sporting goods sales in 2022, new survey shows
After the departure of the key foreign brands, including Nike, Adidas, Reebok and Decathlon, from the country, Russian sporting goods experienced a 40 percent drop in sales in monetary terms in 2022 compared with the previous year, a survey conducted by Tinkoff Data, a consulting branch of a local privately-owned ...
