All Marketing articles – Page 3
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News briefsNew Balance and Sézane in sneaker collaboration
French fashion brand Sézane and New Balance will collaborate for the first time on a limited-edition sneaker.
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News briefsCambrelle has launched production in Vietnam
The new facility produces 100 percent recycled nylon options, supporting sustainability goals without compromising durability or comfort, the company noted.
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News briefsFanatics expands its partnership with the NFL
The merchandise giant has become the official partner of the NFL’s upcoming 2025 games in Dublin and London.
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ArticleNike tops the sports category in Time magazine and Statista’s ranking of the world’s best companies
The ranking of 1,000 companies evaluates employee satisfaction, revenue growth and sustainability transparency.
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News briefsMacron’s first lifestyle collection premieres
Macron O.N.E. (Own. Nothing. Else.) wants to combine a high-end lifestyle collection with Italian design and the highest level of comfort.
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ArticleIntersport renews partnership with EA Sports FC
Intersport has reinforced its commitment to football with a deal involving EA Sports FC 26, which launches worldwide on Sept. 26.
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News briefsDecathlon Germany pushes teamsport ambitions with Icon League sponsorship
The team Two Stripes United will be outfitted with Kipsta jerseys and footwear.
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ArticleFila in collab with Indian brand aiming for Gen Z
Almost Gods and Fila unveil their first global collaboration, a broad collection of garments that feel like they have evolved from a streaming series made for Gen Z.
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News briefsIronman World Championships debuts in Oman
The partnership marks one of the biggest investments Oman has ever made into sports tourism.
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News briefsLe Tour has a new Asian title sponsor
EFGH will be the title sponsor of the 2025 Tour de France EFGH Singapore Criterium.
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ArticleAdidas and Audi join forces in the brand new Formula 1 team
Having joined the circuit in January 2025, Adidas will be sponsoring a second F1 team, Audi’s, for its debut in 2026.
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News briefsOn partners with Burna Boy
The Swiss sportswear brand has announced a new multi-year partnership with the songwriter.
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News briefsAlltricks new partner to French triathlon
The French Triathlon Federation (FFTRI) has signed a strategic partnership with Alltricks, one of France’s leading sports and cycling equipment distributors.
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News briefsHummel returns to Italian football after 25 years
After more than two decades, Hummel returns to Italian football through a new partnership with LR Vicenza.
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ArticleWSL and Anomaly launch ‘Watch this’ to kick off 25/26 Season
WSL Football and creative agency Anomaly have revealed a new integrated campaign designed to drive excitement for the start of the 2025/26 season.
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ArticleOn brings LightSpray innovation to Berlin
The Swiss performance brand is bringing its new robotic shoe innovation and immersive art installation to Kraftwerk Berlin from Sept. 19–21.
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ArticlePuma teams up with Rothaus and Sport 2000 for beer-Inspired sneaker
The German sportswear brand has launched a limited-edition shoe blending sneaker culture with Black Forest brewing heritage.
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ArticleNew Era names official partner of Atlassian Williams Racing
The US headwear and sportswear brand will supply teamwear and fan apparel for the F1 team starting with the 2026 season.
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ArticleRalph Lauren back to dress up US team for Ryder Cup
The Ryder Cup is making its Long Island debut at Bethpage Black Golf Course in Farmingdale, New York. The US team will once again be playing in red, white and blue.
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News briefsStanley 1913 partners with Caitlin Clark
The US-based hydration brand is teaming up with a rising basketball star for a limited-edition line launching in early September.
