All Marketing articles – Page 3
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News briefsNew Balance expands its partnership with Atalanta with stadium naming rights
The brand became Atalanta’s official sponsor and kit creator at the start of the 2025/26 season.
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News briefsWalmart betting on football in the US
Walmart has signed on with LaLiga to become the first Presenting Partner for the forthcoming US editions of ElClásico.
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SponsoredIs Instagram still relevant for B2B Marketing?
The LTP Group demonstrates how they handle Instagram.
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News briefsNew Balance and Sézane in sneaker collaboration
French fashion brand Sézane and New Balance will collaborate for the first time on a limited-edition sneaker.
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News briefsCambrelle has launched production in Vietnam
The new facility produces 100 percent recycled nylon options, supporting sustainability goals without compromising durability or comfort, the company noted.
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News briefsFanatics expands its partnership with the NFL
The merchandise giant has become the official partner of the NFL’s upcoming 2025 games in Dublin and London.
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ArticleNike tops the sports category in Time magazine and Statista’s ranking of the world’s best companies
The ranking of 1,000 companies evaluates employee satisfaction, revenue growth and sustainability transparency.
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News briefsMacron’s first lifestyle collection premieres
Macron O.N.E. (Own. Nothing. Else.) wants to combine a high-end lifestyle collection with Italian design and the highest level of comfort.
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ArticleIntersport renews partnership with EA Sports FC
Intersport has reinforced its commitment to football with a deal involving EA Sports FC 26, which launches worldwide on Sept. 26.
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News briefsDecathlon Germany pushes teamsport ambitions with Icon League sponsorship
The team Two Stripes United will be outfitted with Kipsta jerseys and footwear.
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ArticleFila in collab with Indian brand aiming for Gen Z
Almost Gods and Fila unveil their first global collaboration, a broad collection of garments that feel like they have evolved from a streaming series made for Gen Z.
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News briefsIronman World Championships debuts in Oman
The partnership marks one of the biggest investments Oman has ever made into sports tourism.
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News briefsLe Tour has a new Asian title sponsor
EFGH will be the title sponsor of the 2025 Tour de France EFGH Singapore Criterium.
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ArticleAdidas and Audi join forces in the brand new Formula 1 team
Having joined the circuit in January 2025, Adidas will be sponsoring a second F1 team, Audi’s, for its debut in 2026.
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News briefsOn partners with Burna Boy
The Swiss sportswear brand has announced a new multi-year partnership with the songwriter.
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News briefsAlltricks new partner to French triathlon
The French Triathlon Federation (FFTRI) has signed a strategic partnership with Alltricks, one of France’s leading sports and cycling equipment distributors.
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News briefsHummel returns to Italian football after 25 years
After more than two decades, Hummel returns to Italian football through a new partnership with LR Vicenza.
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ArticleWSL and Anomaly launch ‘Watch this’ to kick off 25/26 Season
WSL Football and creative agency Anomaly have revealed a new integrated campaign designed to drive excitement for the start of the 2025/26 season.
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ArticleOn brings LightSpray innovation to Berlin
The Swiss performance brand is bringing its new robotic shoe innovation and immersive art installation to Kraftwerk Berlin from Sept. 19–21.
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ArticlePuma teams up with Rothaus and Sport 2000 for beer-Inspired sneaker
The German sportswear brand has launched a limited-edition shoe blending sneaker culture with Black Forest brewing heritage.
