The WEEKEND opened in 2025 with a sale of vintage Nike watches and returns to the agency’s first client for its fifth edition.
Nike’s archive goes on show and on sale in Tokyo on Oct. 23 and 24, with about 300 vintage pieces at NIKE SUPER ARCHIVES. Most were made in the 1990s or the decade after.
Wieden+Kennedy Tokyo created the event and hosts it at its Harajuku office as the fifth edition of The WEEKEND, the culture series it launched in September 2025. Founded in Portland, Oregon, in 1982 by Dan Wieden and David Kennedy, with Nike as its first client, the agency is also known for developing the “Just Do It” campaign. Its Tokyo office also counts Major League Baseball among its clients.
None of the stock comes from Nike. Four independent Tokyo specialists supply the pieces. Entry is free.
Who is selling what
The two biggest lots come from GOOD ARCHIVE, which brings around 100 Nike watches, among them Triax models, and from sneaker restorer HOOK UP LAB. The restorer has rebuilt roughly 100 pairs from the 1990s through the early 2000s so they can be worn again. Down the road, a dealer in Nike’s outdoor line ACG (All Conditions Gear), adds about 80 pieces. Among them are a jacket printed with sayagata, an interlocking geometric motif from Japan, and an unworn 3D Multi Pocket Jacket. The smallest set, some 40 items, comes from The Prompt And Answer. It reworks Nike tees and jackets by hand with drawings and lettering, so no two are alike.
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A series built on one client
The first edition sold more than 100 secondhand Nike watches. Later ones covered running culture with Amsterdam crew Patta, merchandise made for backstage staff on music tours, and VHS tapes. A free newspaper for visitors carries a conversation between HATSUKI, who founded vintage store blue room and contributed to Nike’s Air Works design project, and SHUN of Shibuya’s Summer of Love.
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