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ArticleLiving wage pledges outpace proof in sports: report
Clean Clothes Campaign checks what brands, including in sports apparel, claim and disclose on living wages and supply chains.
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News briefsSporting goods brands join Microfiber Action Alliance
Nike, Patagonia, Under Armour, Lululemon, REI Co-op and Cotopaxi are founding members, convened by The Nature Conservancy.
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AnalysisMarket Analysis: Global athletic apparel market grows 7% in 2025
Global branded sports apparel sales grew 7.0 percent to $130.3 billion in 2025, the fastest pace since the 2021 rebound.
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ArticleQ4 2026 event radar: trade shows and events
15 events for sporting goods, outdoor and winter sports, October to December 2026. Led by ISPO’s debut in Amsterdam, Nov. 3–5.
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ArticleNew Balance awarded US military athletic footwear contract
The Defense Logistics Agency will buy at least 22,000 pairs a year of the Made in USA 0430, produced in Skowhegan, Maine.
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News briefsNoto Group answers sporting goods two-way talent demand
New UK partners let the firm serve outbound demand from US sporting goods brands, not just inbound demand from Europe.
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ArticleThe challenger hires the expert: GOFLUO taps John Zopfi
John Zopfi spent decades building wholesale networks for Patagonia and 7mesh. Now he is taking that playbook to the visibility Belgian challenger brand.
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News briefsJohn Lewis bets on sports and wellness as category
John Lewis launches Sports and Wellness departments at four UK locations as part of an £800 million transformation.
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News briefsMarathon Tours launches Greek Odyssey Running Festival
The running travel operator’s new event pairs ancient landscapes with the Athens Marathon.
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OpinionEU destruction ban: five moves to make
Large brands are in scope now. Mid-sized brands have until July 2030. The prize is what they do with those four years.