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News briefsNew machines speed up SportsShoes.com’s warehouse
SportsShoes.com, the online retailer of running shoes, running apparel and outdoor gear, has invested £1.5 million (€1.7m) to semi-automate its warehouse. The company says the new conveyors and packaging machines have improved product-picking capacity by 150 percent and increased products packed per hour by a factor of six. That total ...
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ArticleColumbia Sportswear names Co-Presidents
Columbia Sportswear Company promoted longtime legal and business executive Peter J. Bragdon and brand strategist Joseph P. Boyle to Co-Presidents on Nov. 12.
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ArticleLenzing, OceanSafe pioneer circular fiber
Lenzing and OceanSafe have teamed up to develop biodegradable performance fibers, setting new sustainability standards for global sportswear.
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ArticleSporting Goods brands quietly retreat from DEI messaging
Major sporting goods companies are quietly revising or rephrasing their diversity, equity, and inclusion commitments.
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ArticleFuture Fatigue: How brands can help consumers out of climate paralysis
Fredrik Ekström unpacks ‘Future Fatigue’ — why consumers care about climate but feel too overwhelmed to act, and what brands can do about it.
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ArticleHow sport can drive societal change in times of crisis – An interview with Marcel Aberle
The futurologist is convinced that the sports industry can drive forward the current transformation.
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ArticleMovement for everyone: How sports brands are breaking down barriers and getting people moving
Outdoor brands are making movement more accessible. Through inclusive events, community formats, and smart, purpose-driven strategy.
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C-Suite InterviewWorldly explained: The Higg Index, Cascale and measuring environmental impact on a product base
Worldly’s new Product Impact Calculator offers brands a way to accurately measure product-level Scope 3 emissions with primary supplier data, a step beyond spend-based tools and a key asset for sustainability reporting.
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ArticleEurope's new outdoor business event, the Outdoor Impact Summit, is closing in
EOG’s May 19–20 event in Munich sets an example for meaningful sustainability measures.
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News briefsSportsshoes.com celebrates 150,000 app downloads
Sportsshoes.com’s app, launched in August 2024, has been downloaded 150,000 times. The retailer has a turnover of £90 million (€107.7m), with expansion plans to enhance the online retail experience for customers. The app also serves as a platform for customer engagement and to support the wider athlete community. In the ...
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