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SGI Europe Executive Edition: Vol 37 - 17+18

2026-06-11T09:12:00Z

Zumiez’s margin recovery rests on private label penetration, not category breadth | Q1 2026: Lululemon grows revenue 4% while operating income falls 37% | Q1 results: DICK’S manages a two-speed portfolio as Foot Locker restarts | Sprinter swings to €33.9 million profit despite revenue dip in FY25 | HOKA drives Deckers Brands to record revenue and earnings in fiscal 2026 | Amer Sports Q1 2026: revenue up 32%, full-year guidance raised | FILA’s China momentum carries Misto Holdings to 19% profit gain | Sport 2000’s Gosau: AI will make specialty retail more human | Intersport Deutschland CFO on AI strategy and the future of specialist retail | Asics frees its most profitable brand: the Onitsuka Tiger spin-off | The paddock is the new pitch: adidas moves in, Nike watches | The two sports brands that don’t need the World Cup and follow their own rules | ANTA Sports: The making of a global multi-brand machine | Quo vadis, European retail? 2025 results across five operators compared | Distribution of branded sporting goods in Europe: interesting facets and updates from a legal point of view

Exclusive data: Will Anta’s investment in Puma spark a China revival?

Anta took a 29% stake in Puma at the start of 2026. Can it do for Puma what it did for FILA, Descente and Salomon? Our new report with Hot Pot China unpacks the data.

PUMA’s biggest World Cup kit roster in 20 years

2026-06-03T17:54:00Z

The Herzogenaurach brand holds the deepest African kit portfolio at the tournament.

Li-Ning signs Curry. The game changes. Our analysis.

2026-06-03T11:22:00Z

A $400m+ deal with Stephen Curry caps a multi-year push by Li-Ning to break out of China. Here’s what the strategy actually looks like.

Salomon names K-pop star Jisoo global brand ambassador

2026-05-29T06:12:00Z

Footwear and apparel now account for two-thirds of Salomon’s outdoor revenue. Jisoo is the face of a shift already well under way.

Meet the challenger: Maia Active

2026-05-22T15:10:00Z

Anta-backed and rebuilt under new leadership, the Chinese yoga wear brand has restructured its retail model and product line to displace Lululemon.

ANTA Sports: The making of a global multi-brand machine

2026-05-21T16:43:00Z

From a Fujian shoe factory to a global conglomerate: how ANTA built a portfolio that now rivals Nike and adidas, and how it runs it. 

The jacket and the mountain: what Arc’teryx’s Shanghai Museum is really selling

2026-05-20T14:52:00Z

How a permanent brand infrastructure becomes the most durable response to a communication crisis, and what European outdoor brands should take from it.

Atomic names six directors in commercial restructure

2026-05-20T08:15:00Z

Atomic names six directors and separates brand-building from activation in a structure built around specialist retailers.

PUMA’s €646 million loss and the Anta gamble

2026-05-19T14:57:00Z

A suspended dividend and a new controlling shareholder frame a turnaround that goes well beyond cutting costs.