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ArticleUS survey maps the new brand heat race
L.E.K.’s 2026 Brand Heat Index maps where HOKA, On, Arc’teryx and Salomon are gaining on legacy leaders.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 5+6
Asics acquires US race platforms through its subsidiary Race Roster | Largest sports-buyout fund yet closes at $1.2bn | Peloton cuts 11% of workforce as fitness sector contraction continues | Zalando and retail partners launch unified HREDD reporting tools | Mizuno achieves record nine-month sales as workwear, football and running drive growth | Under Armour reports 5% sales drop as North America offsets EMEA | Brooks Running accelerates China growth with 245% jump as global sales rise 16% in 2025 | Columbia Sportswear delivers modest growth, still struggles in US | Empowering athlete storytelling for a new generation of Olympians and Paralympians | Startups to watch in 2026: How LifeLabs is democratizing smart fabrics via the golf course | Brooks Running appoints Claire Wood as VP, Footwear Product Strategy | Puma creates separate business unit for training category | Canada Goose appoints Patrick Bourke as president of North America
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ArticleQ3 FY2026: Canada Goose trades profits for growth
The Toronto-based luxury outerwear brand posted 14% revenue growth but saw operating margins fall to 29% as heavy marketing spending and retail expansion outpaced sales gains.
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ArticleCanada Goose names Patrick Bourke North America president
The outerwear brand promotes 10-year veteran to lead regional growth strategy and retail execution across the US and Canada.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 1+2
Analysis: 2025 sporting goods stocks drop 14% in worst year since 2022 | The activist reckoning: shareholder pressure reshaped sporting goods in 2025 | Anta Sports reportedly offers for Pinault family’s 29% Puma stake | Fairfax Financial acquires 22% stake in Under Armour | Japan trader Marubeni acquires Gola owner Jacobson Group to scale lifestyle platform | JD Sports enables direct purchases through AI platforms in US market | Google launches Universal Commerce Protocol for agentic AI shopping | Puma appoints Anne Putz as Senior Director of Corporate Communications | Puma appoints Nadia Kokni as Vice President Global Brand Marketing | Alo taps ex-Dior executive to lead global push | Canada Goose appoints Daniel Binder to lead Asia-Pacific expansion | New Balance appoints former Frasers Group exec as EMEA sales VP | Campaign spotlight | ‘Can’t return it, won’t quit it’: Decathlon flips retail logic to fight fitness failure | ASICS launches ‘Move Your Body, Move Your Mind’ campaign with reimagined ‘Good Vibrations’
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AnalysisQ3 2025 Scorecard: Sporting goods winners & losers
SGIE Q3 2025 scorecard: 47 sporting goods companies tracked by sales and profits reveal uneven growth, with smaller firms outpacing larger competitors.
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ArticleCanada Goose reshuffles leadership for APAC
Canada Goose has appointed Daniel Binder as President, Asia Pacific, while Niclas Ekerot joins as SVP, Global Stores in a strategic reshuffle.
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ArticleChinese consumers between love for the outdoors and pursuit of premium activewear
China’s outdoor market has reached €20 billion with 23 percent growth. Premium activewear has become the new luxury as consumers prioritize wellness over fashion. Insights from ISPO sessions.
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PDF NewsletterSGI Europe Executive Edition: Vol 36 - 46+47
Amer Sports posts 30% revenue growth in Q3 FY25 as outdoor brands drive performance | Asics posts record sales with 39% operating income growth | On Holding achieves record quarterly sales of €825m with 25% growth | Mizuno hits €740m in record H1 sales, led by running, football and workwear | Canada Goose posts quarterly loss as DTC growth offsets higher costs from strategic investments | Under Armour beats forecast as North America sales show early signs of a potential turnaround | Profit squeeze at Yue Yuen as labor costs surge and China retail softens | Puma streamlines US licensing with United Legwear & Apparel Co. | VF Corporation completes sale of heritage workwear brand Dickies to Bluestar Alliance | Under Armour ends 13-year partnership with Steph Curry amid restructuring | Canada Goose announces board changes as director retires | Columbia Sportswear appoints Peter Bragdon and Joe Boyle as Co-Presidents under succession plan | Ciele Athletics appoints Corey Stecker as Global Head of Sales | Nike partners with Syre to accelerate circular polyester production | Nike signs multi-year offtake agreement with Loop Industries for circular polyester resin | Lenzing and OceanSafe develop next-gen circular fiber for performance textiles
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News briefsCanada Goose opens Paris flagship
Canada Goose has opened a Paris flagship with a new luxury retail concept, blending technology, craftsmanship and heritage to elevate brand positioning.
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