Under Armour has announced China-born, London-based designer Feng Chen Wang as a Long-Term Creative Partner, tied to its Rebel Daughter womenswear initiative. Wang’s SS27 collection debuted at Paris Fashion Week in June 2026, with WNBA player Nika Mühl and flag football captain Diana Flores walking the show for a performance-rooted collection.
Under Armour has announced a “Long-Term Creative Partner” in Feng Chen Wang, the China-born, London-based designer whose SS27 collection shown at Paris Fashion Week in June 2026 offered an early glimpse of where the collaboration is heading.
The partnership is tied to Under Armour’s Rebel Daughter womenswear initiative, according to Retail Dive, aimed at redefining how the company speaks to female athletes around the world.
Under Armour athletes Nika Mühl of WNBA and Diana Flores, captain of the Mexico Women’s National Flag Football Team, both walked in the show, signalling that this is a performance-rooted collaboration rather than a purely aesthetic one.
Who is Feng Chen Wang?
Feng Chen Wang describes her aesthetic as “authentic, emotional and multidimensional,” drawing on her personal life experiences and Chinese heritage to create products that are functional but also conceptual.
Her approach spotlights Chinese heritage, traditional craftsmanship and native techniques.
Wang’s label debuted its first full womenswear collection at Shanghai Fashion Week earlier this year, after a decade of showing menswear. Her SS27 Paris runway in collaboration with Under Armour – structured silhouettes, utilitarian detailing and a strong sense of movement – reinforced her ability to bridge fashion and function.
This is not Wang’s first partnership with a sporting goods label, having previously collaborated with Crocs, Canada Goose, and Nike.
The commercial case
Under Armour reported a nearly 4 percent revenue decline and $4.9 billion in net sales (down 3.6% YOY) in its latest fiscal year. Repeated pivots on women’s strategy have failed to deliver results.
The Wang partnership represents a more considered approach, rooted in cultural credibility and Asian market relevance. This the first time Under Armour has partnered long-term with a designer from China on commercially sold products.
In May 2026, Kevin Plank, President and Chief Executive Officer, described a Chinese market that had been declining by a double-digit percentage eighteen months ago and has now stabilized toward flat to marginally positive growth, as the brand exits performance marketing in favor of brand-led campaigns.
With APAC accounting for around 15 percent of Under Armour’s total international net revenue, the timing of a partnership with a Chinese designer could be a signal of commercial intent.
Cover image: FengChenWang.com
