Canada Goose has appointed Patrick Bourke as president of North America, effective Feb. 5. The luxury outerwear brand tasked the nearly 10-year company veteran with overseeing the US and Canadian markets, where he will focus on driving brand momentum, strengthening retail and wholesale execution, and deepening consumer connections.
Bourke will partner with the global leadership team to advance operating priorities including brand positioning, strategic channel expansion, and operational accountability. The appointment comes as Canada Goose works to rebuild momentum following softer demand for luxury outerwear and increased competition in the premium category.
Dani Reiss, chairman and CEO, described Bourke as an “action-oriented, high-energy leader” who has already contributed to revenue growth and profit margin expansion initiatives during his tenure. Reiss highlighted Bourke’s strategic expertise, commercial acumen, and collaborative leadership style as key qualifications for the role.
Bourke’s commercial track record
Bourke brings experience across multiple functions, having led investor relations, strategy, business development, indirect procurement, and go-to-market operations at Canada Goose. He has worked to strengthen partner relationships, support global expansion efforts, and implement cost-management disciplines that delivered savings through supplier optimization and spend governance.
The executive has also worked cross-functionally to accelerate product development timelines and streamline processes supporting the brand’s evolving product strategy. His internal experience positions him to navigate both the commercial and operational dimensions of the North American business.
Bourke acknowledged the brand’s foundation and team strength while outlining his regional priorities. His focus areas include driving growth, improving execution agility, and ensuring consumer experiences meet brand standards across touchpoints.
