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Article
Joma supplying official shoe to Pickle Pro Tour
2026-03-11T18:45:00Z
The Spanish footwear brand’s 2024 pickleball entry has secured an official circuit deal – the first of its kind in European pickleball.
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Article
Skechers makes its move on performance sport
2026-03-10T14:48:00Z
Dutch premier league signing, cricket partnership and technical running launches show Skechers in a sustained bid for performance sport credibility.
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Article
Sports brands and retailers in line for tariff refunds
2026-03-06T13:23:00Z
A court order now extends refund rights to all importers — not just those who sued. But the government is already appealing.
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Article
Davin Sons signs five brands for Indian sportswear MBOs
2026-02-17T16:13:00Z
Delhi-based FMCG distributor enters organized sportswear retail by signing MOUs with Skechers, Reebok, Adidas, New Balance and Crocs.
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Article
Skechers returns to Super Bowl stage
2026-02-09T07:17:00Z
The brand nobody took seriously just outspent Nike at football’s biggest commercial showcase.
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Article
Agilitas Sports launches India’s first big-box store
2026-01-19T16:32:00Z
Vertically integrated sportswear company Agilitas Sports opened its first 34,000-square-foot SportsYard store in Bengaluru on Jan. 7.
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Analysis
Q3 2025 Scorecard: Sporting goods winners & losers
2026-01-12T16:19:00Z
SGIE Q3 2025 scorecard: 47 sporting goods companies tracked by sales and profits reveal uneven growth, with smaller firms outpacing larger competitors.
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Analysis
Analysis: Industry stocks tumble 14% in 2025
2026-01-05T16:39:00Z
Public sporting goods companies lost $67bn in aggregate market value in 2025 as tariff fears and operating challenges sent valuations down 14.3% on a weighted basis.
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Article
Indian cricket star doubles down on his lifestyle brand
2025-12-10T15:08:00Z
Virat Kohli has invested ₹40 crore (€4.3 million) in the sporting goods manufacturing startup Agilitas to grow his One8 lifestyle label, deepening ties with Puma and expanding into new categories.
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News briefs
Puma takeover rumors gain traction
2025-12-02T11:57:00Z
Puma’s prolonged downturn and Artemis’s openness to divest its 29% stake spark renewed takeover rumors, with Anta emerging as the most credible suitor.