• Sports Direct opens first Nordic store in Helsinki
    News briefs

    Sports Direct opens first Nordic store in Helsinki

    2026-06-01T09:48:00Z

    Frasers Group launches a 30,000 sq. ft store in Helsinki – its first Sports Direct in the region since acquiring XXL in 2025.

  • SGI Europe Executive Edition: Vol 37 - 15+16
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    SGI Europe Executive Edition: Vol 37 - 15+16

    2026-05-18T06:53:00Z

    Why On’s Q1 is more than just a strong quarter | What VF Corp’s Reinvent fixed, and what it didn’t | FY2026 revenue up: JD Sports shifts focus to efficiency over expansion | Mike Ashley confirms to FT his team filmed the Cowgill footage | Under Armour plunges 19% as outlook disappoints | Mizuno reports record-high sales and profits for FY2025 | Columbia flat in Q1 as tariffs and US weakness weigh on margins | Asics posts record Q1 earnings. Shares fall on flat guidance | Puma Q1 shows stability as management keeps cautious full-year outlook | Yue Yuen Q1 profit drops by more than half as bottlenecks and tariffs erode margins | Gildan posts record Q1 revenue as HanesBrands integration advances | Technogym grows Q1 revenues 10% to €237m across all regions | Brooks posts 23% Q1 growth as EMEA surges and China triples | A $225 million bet on the everything-pickleball company

  • Lacoste launches identity refresh and brand campaign
    Article

    Lacoste launches identity refresh and brand campaign

    2026-05-05T10:53:00Z

    A new film, a refined crocodile and a revived tagline signal that Lacoste is betting on its archive to win the next chapter.

  • SGI Europe Executive Edition: Vol 37 - 11+12
    PDF Newsletter

    SGI Europe Executive Edition: Vol 37 - 11+12

    2026-04-15T14:37:00Z

    Newton Golf nearly triples sales but operating losses deepen | Decathlon, JD Sports and lululemon make NRF global top | Column: The future of visibility isn’t Google – it’s the prompt | Frasers Group’s AI assistant claims 25% conversion gain over search | Dick’s targets 250 Foot Locker remodels by back-to-school | What Oura’s Doublepoint deal signals for the future of wearables | Castore picks Ocula Technologies as its AI product content partner | Playlist-EGYM merger creates fitness tech giant valued at $7.5bn | Women’s elite sports revenues to top $3bn for the first time, Deloitte says | TrusTrace’s One Retail Hub cuts fashion compliance burden by 70% | Worldly joins Green Sports Alliance to tackle supply chain impact | Odlo earns Fair Wear Leader status two years ahead of schedule

  • Gasly becomes face of Lacoste’s polo
    News briefs

    Gasly becomes face of Lacoste’s polo

    2026-04-13T10:39:00Z

    Formula 1 driver Pierre Gasly becomes the face of the Lacoste polo, as the French brand reinforces its sport-culture crossover positioning.

  • UK tennis No. 1 Emma Raducanu reportedly joins Uniqlo
    Article

    UK tennis No. 1 Emma Raducanu reportedly joins Uniqlo

    2026-02-23T17:40:00Z

     Raducanu reportedly set for a $3.5M annual deal with the Japanese brand, confirmation expected at Indian Wells next week.

  • New Balance might have a new head of retail for EMEA
    News briefs

    New Balance might have a new head of retail for EMEA

    2026-01-07T10:51:00Z

    Former Lacoste executive Oliver Kamp appears to have joined New Balance as Retail Director for EMEA, according to his LinkedIn profile.

  • Djokovic exits Professional Tennis Players Association
    Article

    Djokovic exits Professional Tennis Players Association

    2026-01-05T15:42:00Z

    Tennis star exits players’ association citing concerns over how his image has been used, marking end of activism chapter as he refocuses on brand values.

  • Eva Lys joins Lacoste in major sponsorship move
    Article

    Eva Lys joins Lacoste in major sponsorship move

    2026-01-05T15:41:00Z

    German tennis player Eva Lys has signed with Lacoste following her breakthrough 2025 season, leaving Asics behind.

  • ASICS signs French tennis star Loïs Boisson
    Article

    ASICS signs French tennis star Loïs Boisson

    2026-01-05T15:41:00Z

    Ther Japanese brand adds World No. 36 to roster as it works to stabilize tennis partnerships following recent high-profile exits