• SGI Europe Executive Edition: Vol 37 - 11+12
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    SGI Europe Executive Edition: Vol 37 - 11+12

    2026-04-15T14:37:00Z

    Newton Golf nearly triples sales but operating losses deepen | Decathlon, JD Sports and lululemon make NRF global top | Column: The future of visibility isn’t Google – it’s the prompt | Frasers Group’s AI assistant claims 25% conversion gain over search | Dick’s targets 250 Foot Locker remodels by back-to-school | What Oura’s Doublepoint deal signals for the future of wearables | Castore picks Ocula Technologies as its AI product content partner | Playlist-EGYM merger creates fitness tech giant valued at $7.5bn | Women’s elite sports revenues to top $3bn for the first time, Deloitte says | TrusTrace’s One Retail Hub cuts fashion compliance burden by 70% | Worldly joins Green Sports Alliance to tackle supply chain impact | Odlo earns Fair Wear Leader status two years ahead of schedule

  • Gasly becomes face of Lacoste’s polo
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    Gasly becomes face of Lacoste’s polo

    2026-04-13T10:39:00Z

    Formula 1 driver Pierre Gasly becomes the face of the Lacoste polo, as the French brand reinforces its sport-culture crossover positioning.

  • UK tennis No. 1 Emma Raducanu reportedly joins Uniqlo
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    UK tennis No. 1 Emma Raducanu reportedly joins Uniqlo

    2026-02-23T17:40:00Z

     Raducanu reportedly set for a $3.5M annual deal with the Japanese brand, confirmation expected at Indian Wells next week.

  • New Balance might have a new head of retail for EMEA
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    New Balance might have a new head of retail for EMEA

    2026-01-07T10:51:00Z

    Former Lacoste executive Oliver Kamp appears to have joined New Balance as Retail Director for EMEA, according to his LinkedIn profile.

  • Djokovic exits Professional Tennis Players Association
    Article

    Djokovic exits Professional Tennis Players Association

    2026-01-05T15:42:00Z

    Tennis star exits players’ association citing concerns over how his image has been used, marking end of activism chapter as he refocuses on brand values.

  • ASICS signs French tennis star Loïs Boisson
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    ASICS signs French tennis star Loïs Boisson

    2026-01-05T15:41:00Z

    Ther Japanese brand adds World No. 36 to roster as it works to stabilize tennis partnerships following recent high-profile exits

  • Eva Lys joins Lacoste in major sponsorship move
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    Eva Lys joins Lacoste in major sponsorship move

    2026-01-05T15:41:00Z

    German tennis player Eva Lys has signed with Lacoste following her breakthrough 2025 season, leaving Asics behind.

  • VSP Vision completes acquisition of Italian eyewear giant Marcolin
    Article

    VSP Vision completes acquisition of Italian eyewear giant Marcolin

    2025-12-24T15:32:00Z

    Not-for-profit vision benefits provider VSP Vision has finalized its acquisition of Italian eyewear manufacturer Marcolin from PAI Partners.

  • SGI Europe Executive Edition: Vol 36 - 50+51
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    SGI Europe Executive Edition: Vol 36 - 50+51

    2025-12-18T08:26:00Z

    Gen Z chooses fitness over social media, Strava study reveals | Columbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots | Nike reshapes leadership team | Puma takeover rumors gain traction | Hugo Boss unveils strategic overhaul | KKR reportedly pursuing acquisition of sports-focused Arctos Partners | Frasers holds guidance despite profit slip | Calvin McDonald exits Lululemon; board names interim co-CEOs for leadership transition | AI sports firm Personar appoints Tony Page as Global Sports Chief | Decathlon Germany ends Payback partnership and introduces ‘Decathlon Membership’ | Fanatics partners with Rokt to inject AI-driven personalization into global e-commerce | Live-auction app WhatNot closes in on $1bn in revenues | FESI General Assembly elects new president as EU Commissioner joins sport policy debate | WFSGI partners with XU Group to debut industry-first Sustainability Academy powered by EY content | WFSGI and Worldly partner to expand sustainability and supply-chain intelligence for the industry

  • Ads banned in UK for greenwashing claims
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    Ads banned in UK for greenwashing claims

    2025-12-03T18:24:00Z

    UK advertising regulator bans Nike, Superdry and Lacoste ads for exaggerated sustainability claims in crackdown on greenwashing.