• New Balance might have a new head of retail for EMEA
    News briefs

    New Balance might have a new head of retail for EMEA

    2026-01-07T10:51:00Z

    Former Lacoste executive Oliver Kamp appears to have joined New Balance as Retail Director for EMEA, according to his LinkedIn profile.

  • Djokovic exits Professional Tennis Players Association
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    Djokovic exits Professional Tennis Players Association

    2026-01-05T15:42:00Z

    Tennis star exits players’ association citing concerns over how his image has been used, marking end of activism chapter as he refocuses on brand values.

  • ASICS signs French tennis star Loïs Boisson
    Article

    ASICS signs French tennis star Loïs Boisson

    2026-01-05T15:41:00Z

    Ther Japanese brand adds World No. 36 to roster as it works to stabilize tennis partnerships following recent high-profile exits

  • Eva Lys joins Lacoste in major sponsorship move
    Article

    Eva Lys joins Lacoste in major sponsorship move

    2026-01-05T15:41:00Z

    German tennis player Eva Lys has signed with Lacoste following her breakthrough 2025 season, leaving Asics behind.

  • VSP Vision completes acquisition of Italian eyewear giant Marcolin
    Article

    VSP Vision completes acquisition of Italian eyewear giant Marcolin

    2025-12-24T15:32:00Z

    Not-for-profit vision benefits provider VSP Vision has finalized its acquisition of Italian eyewear manufacturer Marcolin from PAI Partners.

  • SGI Europe Executive Edition: Vol 36 - 50+51
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    SGI Europe Executive Edition: Vol 36 - 50+51

    2025-12-18T08:26:00Z

    Gen Z chooses fitness over social media, Strava study reveals | Columbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots | Nike reshapes leadership team | Puma takeover rumors gain traction | Hugo Boss unveils strategic overhaul | KKR reportedly pursuing acquisition of sports-focused Arctos Partners | Frasers holds guidance despite profit slip | Calvin McDonald exits Lululemon; board names interim co-CEOs for leadership transition | AI sports firm Personar appoints Tony Page as Global Sports Chief | Decathlon Germany ends Payback partnership and introduces ‘Decathlon Membership’ | Fanatics partners with Rokt to inject AI-driven personalization into global e-commerce | Live-auction app WhatNot closes in on $1bn in revenues | FESI General Assembly elects new president as EU Commissioner joins sport policy debate | WFSGI partners with XU Group to debut industry-first Sustainability Academy powered by EY content | WFSGI and Worldly partner to expand sustainability and supply-chain intelligence for the industry

  • Ads banned in UK for greenwashing claims
    News briefs

    Ads banned in UK for greenwashing claims

    2025-12-03T18:24:00Z

    UK advertising regulator bans Nike, Superdry and Lacoste ads for exaggerated sustainability claims in crackdown on greenwashing.

  • Champion enters fragrance market
    Article

    Champion enters fragrance market

    2025-11-13T06:51:00Z

    Revlon and Authentic Brands Group have announced a global fragrance license for Champion, the sportswear brand making its first move into the beauty category.

  • Yeşim wins triple award for circular initiative
    Article

    Yeşim wins triple award for circular initiative

    2025-11-03T15:58:00Z

    Yeşim Group – supplier to Nike and Under Armour – has won three awards for Ecollectiv, turning textile waste into products.

  • Le Coq Sportif names new CCO

    Le Coq Sportif names new CCO

    2025-11-02T16:43:00Z

    French sportswear brand Le Coq Sportif has named Rodolphe Salasca as Chief Commercial Officer. The VF and Boardriders veteran previously worked at Le Coq Sportif over a decade ago.