• Puma takeover rumors gain traction
    News briefs

    Puma takeover rumors gain traction

    2025-12-02T11:57:00Z

    Puma’s prolonged downturn and Artemis’s openness to divest its 29% stake spark renewed takeover rumors, with Anta emerging as the most credible suitor.

  • Puma opens biggest EU flagship in London
    News briefs

    Puma opens biggest EU flagship in London

    2025-12-01T12:37:00Z

    Puma launches its biggest European flagship on Oxford Street, blending sport, fashion, and digital experiences in a 1,700-sq-m space.

  • Asics denies interest in Puma acquisition
    Article

    Asics denies interest in Puma acquisition

    2025-11-28T07:51:00Z

    Asics dismisses reports of interest in acquiring Puma as Anta Sports explores potential bid amid Puma’s financial struggles.

  • Puma faces Asian takeover interest
    News briefs

    Puma faces Asian takeover interest

    2025-11-27T08:11:00Z

    Chinese giants Anta and Li Ning, plus Japan’s Asics, are exploring bids for struggling German sportswear maker Puma. Shares jumped 11.5% on the news.

  • Puma unveils Rick & Morty MB.05
    News briefs

    Puma unveils Rick & Morty MB.05

    2025-11-26T06:57:00Z

    Puma expands LaMelo Ball’s MB series with a mismatched Rick & Morty MB.05, blending performance tech and pop-culture storytelling.

  • SGI Europe Executive Edition: Vol 36 - 46+47
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    SGI Europe Executive Edition: Vol 36 - 46+47

    2025-11-20T16:08:00Z

    Amer Sports posts 30% revenue growth in Q3 FY25 as outdoor brands drive performance | Asics posts record sales with 39% operating income growth | On Holding achieves record quarterly sales of €825m with 25% growth | Mizuno hits €740m in record H1 sales, led by running, football and workwear | Canada Goose posts quarterly loss as DTC growth offsets higher costs from strategic investments | Under Armour beats forecast as North America sales show early signs of a potential turnaround | Profit squeeze at Yue Yuen as labor costs surge and China retail softens | Puma streamlines US licensing with United Legwear & Apparel Co. | VF Corporation completes sale of heritage workwear brand Dickies to Bluestar Alliance | Under Armour ends 13-year partnership with Steph Curry amid restructuring | Canada Goose announces board changes as director retires | Columbia Sportswear appoints Peter Bragdon and Joe Boyle as Co-Presidents under succession plan | Ciele Athletics appoints Corey Stecker as Global Head of Sales | Nike partners with Syre to accelerate circular polyester production | Nike signs multi-year offtake agreement with Loop Industries for circular polyester resin | Lenzing and OceanSafe develop next-gen circular fiber for performance textiles

  • Björn Borg posts record sales, but margin dips persist
    Article

    Björn Borg posts record sales, but margin dips persist

    2025-11-17T06:59:00Z

    Sweden’s Björn Borg AB saw net sales increase 6.7 percent to SEK805.7 million (€69.8m) for Jan.-Sept. 2025, yet gross margin narrowed and footwear sales underperformed.

  • Moody’s cuts Nike’s senior-unsecured rating on cost pressures
    Article

    Moody’s cuts Nike’s senior-unsecured rating on cost pressures

    2025-11-17T06:59:00Z

    Nike has seen its senior unsecured debt rating downgraded by Moody’s Investors Service from A1 to A2 because of margin pressures and elevated costs.

  • Lycra opens its largest spandex plant, in China
    Article

    Lycra opens its largest spandex plant, in China

    2025-11-16T20:24:00Z

    The Lycra Company has opened its largest spandex factory in Ningxia Province, China, representing a €90 million investment to meet rising demand in the Asia-Pacific region.

  • Puma revives owned media play
    Article

    Puma revives owned media play

    2025-11-13T15:34:00Z

    The sports brand’s magazine revival reflects the industry’s rethinking of content distribution and audience ownership in an era of platform volatility.