• Sprandi poised for comeback in Russia
    Article

    Sprandi poised for comeback in Russia

    2024-04-24T09:32:00Z

    Sprandi, a once iconic brand in the Russian market, can reportedly resume sales in the country after almost two decades of absence. At the end of 2023, a local wholesale supplier, A Sport, obtained several certificates of conformity from a Russian technical regulator, allowing it to sell sporting shoes under ...

  • Adidas unveils team kits for Paris 2024 Olympics
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    Adidas unveils team kits for Paris 2024 Olympics

    2024-04-18T15:28:00Z

    Adidas has revealed the team kits for the athletes at the upcoming Paris 2024 Olympic and Paralympic Games. Embracing a singular design narrative, the kits symbolize a collective spirit while honoring the diverse national identities of each participating nation. Jacqueline King, Design Director for Specialist Sports at Adidas, shared insights ...

  • Adidas reportedly trying to snatch Jamaica Athletics from Puma
    News briefs

    Adidas reportedly trying to snatch Jamaica Athletics from Puma

    2024-04-18T09:35:00Z

    Our sister publication SGI USA reported that Adidas is attempting to take over Puma’s long-standing sponsorship of the Jamaica Athletics Administrative Association (JAAA). JAAA has had a long-term partnership with Puma since 2002. The current deal, reportedly worth about $1 million per year, will expire in December 2024. For an ...

  • SGI Europe Executive Edition: Vol 35 - 15+16
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    SGI Europe Executive Edition: Vol 35 - 15+16

    2024-04-18T08:03:00Z

    US sporting goods imports decline sharply in Q1 | Court approves BowFlex purchase agreement | Decathlon’s global revenue surges by 4.4% to €15.6 billion | Superdry unveils restructuring plans amid financial struggles | “Biggest marketing investment ever”: Puma launches brand campaign | Climate responsibility rating: H&M and Inditex are better than Nike and Adidas | Asics study reveals link between teenage exercise and adult mental wellbeing | More trouble with uniforms for Nike, Adidas ends partnership with Parley for the Oceans | Decathlon France raised revenues | focused on circularity in FY23 | Lululemon unveils Team Canada’s kit for Paris 2024 | Protest supports NGOs and initiatives that ‘help everyone ride more’ | Agilitas Sports appoints former Adidas Design Director as VP Footwear Design | Asics presents new Nimbus Mirai as its “most circular shoe ever” | Change of Iberian plans for Sprinter, Sport Zone

  • Puma Golf strikes exclusive shoe deal with golf pro Viktor Hovland
    News briefs

    Puma Golf strikes exclusive shoe deal with golf pro Viktor Hovland

    2024-04-16T14:02:00Z

    Puma Golf has sealed an exclusive shoe-only deal with Norwegian golf star Viktor Hovland. Hovland has been wearing Puma’s Ignite Articulate shoe for over a year already, and this formal agreement solidifies the partnership. “I started wearing Puma shoes because I really liked the style and comfort,” shared Hovland. Shoes ...

  • Short stops

    Short Stops Week 16, 2024

    2024-04-12T09:21:00Z

    ATHLETES +++ With Phillies pitcher Aaron Nola, Dodgers player Chris Taylor and Cardinals player Brendan Donovan, Skechers has added three more MLB players to its list of ambassadors +++ British triathlete and cross-country runner Hugo Milner, 25, has joined the roster of athletes of Swiss brand On +++ Puma ...

  • “Biggest marketing investment ever”: Puma launches brand campaign
    Article

    “Biggest marketing investment ever”: Puma launches brand campaign

    2024-04-10T16:10:00Z

    Puma wants to revitalize its brand identity to focus on “athletic excellence.” This is how.

  • Agilitas Sports appoints former Adidas Design Director as VP Footwear Design
    Article

    Agilitas Sports appoints former Adidas Design Director as VP Footwear Design

    2024-04-08T13:58:00Z

    Source: Agilitas Richard Zartman, Vice President of Footwear Design at Agilitas Agilitas Sports, an Indian sportswear and athleisure solutions platform, has announced the appointment of Richard Zartman as Vice President of Footwear Design. As part of the founding team of Agilitas Sports, Zartman will lead footwear design ...

  • SGI Europe Executive Edition: Vol 35 - 13+14
    PDF Newsletter

    SGI Europe Executive Edition: Vol 35 - 13+14

    2024-04-04T07:33:00Z

    Nike posts digital decline for first time in nine years | Lululemon posts strong Q4 results, some Q1 softness in US | Majority of Foot Locker’s annual non-US sales generated by five countries | DFB’s Strategic Shift: Adidas to Nike, Redefining Football Apparel’s Future | Anta Sports’ FY23 operating profit rises 45 percent | Fila Holdings continues to reshape business model | Busy summer of sports, soft comps should bolster JD Sports | Nike addresses backlash over England kit for Euro 2024 | Shein considers supply chain as a service | Grupo SBF improves key metrics in FY23 | Lamoda Sport and DeSport gear up development strategies | Competition on marketplaces is becoming increasingly difficult: Russian retailers

  • Lamoda Sport and DeSport gear up development strategies
    Article

    Lamoda Sport and DeSport gear up development strategies

    2024-04-03T13:11:00Z

    Over the last few years, new sporting goods chains such as Lamoda Sport and DeSport have emerged in Russia, replacing Western suppliers and constantly opening new doors. Lamoda Sport, an offline subsidiary of a prominent Russian marketplace Lamoda, has recently launched a new store in Rostov, a big city in ...