• As anticipated, ANTA acquires 29% PUMA stake
    Article

    As anticipated, ANTA acquires 29% PUMA stake

    2026-01-27T13:35:00Z

    The €1.5 billion all-cash deal makes the Chinese giant PUMA’s largest shareholder.

  • Adidas, Nike, UA get floors to themselves at El Corte Inglés, Puerta del Sol
    Article

    Adidas, Nike, UA get floors to themselves at El Corte Inglés, Puerta del Sol

    2026-01-26T17:40:00Z

    Spanish retailer dedicates entire building to sportswear, with major brands getting dedicated floors and expanded sneaker selection.

  • Puma loses EU stripe trademark case
    Article

    Puma loses EU stripe trademark case

    2026-01-22T11:26:00Z

    EU court rejects Puma’s opposition to Chinese entrepreneur’s stripe-based trademark, highlighting limits of protecting basic geometric elements.

  • Dazn to introduce prediction markets
    Article

    Dazn to introduce prediction markets

    2026-01-21T07:12:00Z

    Sports streaming platform Dazn plans to integrate prediction markets into broadcasts, potentially competing for fans’ discretionary spending with sporting goods purchases.

  • Anta posts mixed Q4 as FILA sustains momentum
    Article

    Anta posts mixed Q4 as FILA sustains momentum

    2026-01-20T17:39:00Z

    Chinese sportswear giant’s flagship brand declines in Q4 while FILA and other portfolio brands post gains, helping push record annual revenue.

  • Agilitas Sports launches India’s first big-box store
    Article

    Agilitas Sports launches India’s first big-box store

    2026-01-19T16:32:00Z

    Vertically integrated sportswear company Agilitas Sports opened its first 34,000-square-foot SportsYard store in Bengaluru on Jan. 7.

  • SGI Europe Executive Edition: Vol 37 - 1+2
    PDF Newsletter

    SGI Europe Executive Edition: Vol 37 - 1+2

    2026-01-15T00:24:00Z

    Analysis: 2025 sporting goods stocks drop 14% in worst year since 2022 | The activist reckoning: shareholder pressure reshaped sporting goods in 2025 | Anta Sports reportedly offers for Pinault family’s 29% Puma stake | Fairfax Financial acquires 22% stake in Under Armour | Japan trader Marubeni acquires Gola owner Jacobson Group to scale lifestyle platform | JD Sports enables direct purchases through AI platforms in US market | Google launches Universal Commerce Protocol for agentic AI shopping | Puma appoints Anne Putz as Senior Director of Corporate Communications | Puma appoints Nadia Kokni as Vice President Global Brand Marketing | Alo taps ex-Dior executive to lead global push | Canada Goose appoints Daniel Binder to lead Asia-Pacific expansion | New Balance appoints former Frasers Group exec as EMEA sales VP | Campaign spotlight | ‘Can’t return it, won’t quit it’: Decathlon flips retail logic to fight fitness failure | ASICS launches ‘Move Your Body, Move Your Mind’ campaign with reimagined ‘Good Vibrations’

  • PUMA names Anne Putz communications chief
    Article

    PUMA names Anne Putz communications chief

    2026-01-13T17:33:00Z

    PUMA has appointed Anne Putz as senior director of corporate communications, bringing 25 years of experience to lead the company’s communications strategy.

  • Q3 2025 Scorecard: Sporting goods winners & losers
    Analysis

    Q3 2025 Scorecard: Sporting goods winners & losers

    2026-01-12T16:19:00Z

    SGIE Q3 2025 scorecard: 47 sporting goods companies tracked by sales and profits reveal uneven growth, with smaller firms outpacing larger competitors.

  • Puma names Nadia Kokni VP Brand Marketing
    Article

    Puma names Nadia Kokni VP Brand Marketing

    2026-01-09T11:37:00Z

    Puma has appointed former Hugo Boss marketing chief Nadia Kokni to lead global brand marketing, reporting to Chief Brand Officer Maria Valdes.