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ArticleNike to rejigger online sales in China after all
Nike confirmed it will end online sales via partner stores in China from January 1, 2027, moving to its own digital channels.
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News briefsPUMA taps Dusan Hamlin to lead global e-commerce
Hamlin’s appointment follows PUMA’s split of its direct-to-consumer business into retail and e-commerce arms.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 21+22
A100-year-old baseball glove maker now designs gaming chairs | Nike Radical AirFlow apparel expands globally | Asics turns nine years of startup scouting into annual Kenzen event | Decathlon receives provisional, conditioned approval for Intersport Spain acquisitions | MAP Active acquires Sports Direct Malaysia from Frasers Group in full | Anta Sports Q2 2026: core brand growth remains low single digit | Frasers Group accelerates global expansion despite challenging market conditions | Physical inactivity 2026: The cost of standing still | Impact of sports: Sporting Goods brands are missing their biggest opportunity | Half the story: low coverage of women in sport isn’t just a fairness issue | Foot Locker adds Salomon in first US retail partnership | From 74 triathlon suits to mid-eight-figure revenue: The 21 reasons behind Ryzon’s rise | Joma to sponsor Fetri’s Hyatlón, federation cousin to Hyrox | Asian tennis stars and the sponsorship boom: How the calculus changed | Beyond the sale: could product care be retail’s next edge?
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AnalysisAsian brands build global rosters, one deal at a time
From Curry to Jokic, Irving, Navarro and Raducanu, Anta, Li-Ning, 361, Uniqlo and Asics build rosters on three continents.
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Articleadidas told Bloomberg it won the World Cup
Spain and Argentina wore its kits in the final, and adidas is happy to let us know how much it sold.
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ArticleJoma to sponsor Fetri’s Hyatlón, federation cousin to Hyrox
Puma’s exclusive Hyrox lock is pushing rival sponsors toward federations building their own version of the sport.
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ArticleMAP Active Buys Sports Direct Malaysia
With the rupiah under pressure and domestic retail sluggish, MAP Active’s Malaysia buy reads as earnings diversification.
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ArticleNike and PSG to renew deal early, report says
Nike is reportedly paying more for the one line it just called underperforming.
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ArticleSkechers builds a motel to pitch itself to football
A brand still associated with comfort footwear is making its case to football not with performance claims, but with a fictional roadside motel and a World Cup-sized cast.
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News briefsPUMA hires Nike veteran to lead new Core unit
The move follows PUMA splitting its business into separate Sportstyle and Core teams.
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