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ArticlePuma and Ferrari launch China GP limited collection
A capsule timed to the 2026 Chinese GP channels Fire Horse imagery into Ferrari teamwear, distributing exclusively through Tmall and WeChat.
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ArticlePUMA and Chinese foam specialist Shincell target NITRO
PUMA is establishing a joint materials lab in Suzhou with Chinese foam specialist Shincell to develop the next generation of its NITRO platform.
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ArticleNext-gen wearable patch PointFit wins VC backing
Hong Kong startup PointFit reads lactate through sweat in real time, as VC firm Seveno Capital backs its path from elite sport to mass market.
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ArticleFrasers takes near 6% stake in Puma
Mike Ashley’s retail group joins Anta Sports as a significant Puma investor as the German brand struggles against Nike, Adidas and On.
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ArticleAdidas CEO Gulden drives growth with glocalization and US push
Record sales, a stronger product pipeline and a “glocal” operating model suggest the brand is regaining momentum.
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News briefsNike Japan nears 100% renewables
A 16-project solar supply agreement could close the last gap in Nike’s Japan electricity transition.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 7+8
Strategic reset costs Puma €643.6m as sales fall 8.1% in 2025 | Saucony’s 31% surge powers Wolverine Worldwide’s 2025 turnaround | Gildan posts record Q4 revenue after HanesBrands integration | Amer Sports targets up to 18% growth in 2026 amid Salomon investment push | Decathlon co-leads €40m first close of industrial-focused ventures fund | JD Sports Fashion announces £200m share buyback program | IKEA pilots store-in-store retail with Decathlon in the UK | Intersport Finke takes EuroShop RetailDesign Award for sustainability | On Running’s Korea robot factory targets tariffs and supply chain risk | Adidas enters hybrid fitness racing with Adizero Dropset Elite | New Balance’s Made in USA spring collection lands at a loaded moment | HYROX at nine: the fitness race that became a brand battleground
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ArticleHYROX becomes a brand battlefield
Puma’s CEO calls HYROX a “lighthouse” partnership while Adidas launches its own hybrid race shoe. The battle for fitness racing’s commercial core is on.
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Articleadidas Unveils Its First Truly Hybrid Fitness Shoe
As HYROX expands into one of the fastest-growing formats in global fitness, adidas bets on purpose-built footwear to claim a share of the market.
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ArticleStrategic reset costs Puma millions in full-year results
German sportswear group posts a €643.6 million loss in its 2025 full-year results as its strategic reset weighs on sales and margins. Currency-adjusted revenue fell 8.1 percent to €7.30 billion, pushing the EBIT margin to -4.9 percent.
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