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ArticleEurope’s gyms are changing hands fund by fund
VivaGym’s Sparta deal is the latest move in a consolidation wave reshaping budget fitness across the continent.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 17+18
Zumiez’s margin recovery rests on private label penetration, not category breadth | Q1 2026: Lululemon grows revenue 4% while operating income falls 37% | Q1 results: DICK’S manages a two-speed portfolio as Foot Locker restarts | Sprinter swings to €33.9 million profit despite revenue dip in FY25 | HOKA drives Deckers Brands to record revenue and earnings in fiscal 2026 | Amer Sports Q1 2026: revenue up 32%, full-year guidance raised | FILA’s China momentum carries Misto Holdings to 19% profit gain | Sport 2000’s Gosau: AI will make specialty retail more human | Intersport Deutschland CFO on AI strategy and the future of specialist retail | Asics frees its most profitable brand: the Onitsuka Tiger spin-off | The paddock is the new pitch: adidas moves in, Nike watches | The two sports brands that don’t need the World Cup and follow their own rules | ANTA Sports: The making of a global multi-brand machine | Quo vadis, European retail? 2025 results across five operators compared | Distribution of branded sporting goods in Europe: interesting facets and updates from a legal point of view
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ArticleTwo more athletes sue PUMA over carbon-plate shoes
Two more elite sprinters filed suits in Massachusetts, with the same counsel as Abby Steiner. Nike faces a parallel case.
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ArticleGerman sports retail: three models, one outcome still open
What Decathlon, Intersport and Sport 2000 are each building isn’t just store networks. It’s three different theories of what sports retail is for.
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ArticleNike, adidas, PUMA: the World Cup brand battle decoded
One brand built a system. One owns the tournament. One is playing the long game in Africa. Reading (and watching) the 2026 World Cup brand battle.
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ArticleShoes almost never get recycled. Here’s the data.
The first large-scale material analysis of European post-consumer footwear finds adhesives, black pigments, and missing pairs are the real obstacles to recycling.
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ArticleThe paddock is the new pitch: adidas moves in, Nike watches
The confirmed three-year deal, effective 2027, gives adidas three top-tier F1 teams and sharpens the question of Nike’s continued paddock absence.
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Market ReportsExclusive data: Will Anta’s investment in Puma spark a China revival?
Anta took a 29% stake in Puma at the start of 2026. Can it do for Puma what it did for FILA, Descente and Salomon? Our new report with Hot Pot China unpacks the data.
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ArticleWorld Cup 2026: big event, small economic impact?
A new Goldman Sachs research note challenges FIFA’s $17 billion GDP forecast for the 2026 World Cup.
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ArticleSnipes unites Nike, adidas and Puma in World Cup film
Built around players whose identities cross borders, the campaign says more about Snipes’ customer than about football.