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News briefsPUMA CEO takes over sales as commercial chief exits
No successor is named yet, leaving Hoeld to personally run sales as PUMA’s leadership rebuild continues.
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ArticleThe focus a marathon needs, learned in a monastery
At a monastery above Leh, PUMA photographs the shared discipline of marathon running and monastic life.
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News briefsPUMA brings in Nike veteran to lead sport marketing
The Nike veteran arrives Oct. 1 as PUMA continues a broad leadership reshuffle under Arthur Hoeld.
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News briefsIntersport’s WC summer campaign lifts jersey sales 73%
The retail cooperative’s Clubhouses in Berlin, Paris and Istanbul drew more than 1 million visitors during its FIFA World Cup summer campaign.
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ArticleRunning festivals in Europe: a guide for brands and runners
From a storytelling festival in London to a 200-plus-brand trade show in Amsterdam, running is building its own festival economy.
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ArticleNike may eye Formula 1 comeback after 20-year absence
Formula 1’s pull with younger audiences gives Nike a rare growth opening amid CEO Elliott Hill’s turnaround effort.
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ArticleAfter ad-business recovery, X introduces card payments
Sport has gotten X back in with advertisers. X Money is a different story.
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PDF NewsletterSGI Europe Executive Edition: Vol 37 - 23+24
Acushnet lifts full-year guidance, tariff refunds boosting Q2 | Amer Sports raises guidance again on Wilson swing | H1 2026: ANTA brand stalls as portfolio brands take over | Asics raises full-year guidance as SportStyle boom accelerates | Brooks running posts record growth driven by EMEA surge | Q2 2026: golf supplies 88% of Misto profit | Li Ning’s H1 growth trails its full year target | Mizuno starts year with record quarter on five growth pillars | Why On keeps outpacing the sportswear industry | Saucony powers Xtep’s growth as core brand slows | Under Armour faces tougher competition as outlook is cut | Volatile orders are putting pressure on Yue Yuen’s production | Wolverine raises outlook despite tariff pressure on margins | 361 Degrees H1 2026 revenue up 8% | Foot Locker drag forces DICK’S to reset FY guidance | North America now JD Sports’ weak link
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News briefsKappa signs long-term Superdry co-branding deal
Italian sportswear brand Kappa signs a long-term co-branding deal with Superdry, covering apparel and footwear from SS27.
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ArticleCastore at 10: From challenger to the global stage
Castore turns 10 this month, having expanded into F1, football, rugby, cricket, golf and heritage lifestyle brands.
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