Here is everything you need to know about e-commerce and the sporting goods industry. We provide you insights about how brands and retailers are building-up their E-Commerce and DTC business, analyze KPI's, benchmark key players, explain important legal aspects, provide case studies and best practises, and interviews with the key players.
CEOs Adam Pikett and Sebastien Rohart gave some insights about one of e-com’s most exciting mergers in this exclusive SGI Europe interview.
This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019, 2020 and 2021. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
The online retail business in the sporting goods sector has been growing stronger and stronger in recent years, find out which players are the real winners.
This exclusive interactive chart shows the DTC sales growth of the major players in the sporting goods industry.
2022-12-16T06:02:00+00:00By James Imam
Allbirds, the sustainable footwear company, smashed predictions in its IPO twelve months ago. Now the brand is struggling to entice investors.
2022-11-24T09:32:00+00:00By James Imam
For the Norwegian clothing brand owned by Canadian retail company Canadian Tire since 2018, teaming up with other industry experts has been key to success.
2022-10-24T12:54:00+01:00By James Imam
SSU – which says that the most powerful digital platform will “win the game” – is also helping customers consolidate their technological prowess.
2022-10-04T05:04:00+01:00By James Imam
Decathlon has launched a number of “marketplaces” around the world, allowing other brands to sell their goods on the retailer’s sales platform, and expects to generate €1bn in sales over the next 5 years.
2022-09-05T07:03:00+01:00By James Imam
The German sporting goods giant has been exploring digital worlds to generate cash and hype – and its competitors are getting on board.
2022-08-19T07:28:00+01:00By James Imam
Nike harassed e-commerce during the pandemic like never before. Now it is integrating digital and physical shopping outlets to create new consumer experiences.
By Dr. Jochen M. Schaefer
This article provides you with everything you need to know about the new EU-wide distribution law: Vertical Block Exemption Regulation (VBER). It is one of the most important regulations for everybody in the trade business.