Here is everything you need to know about e-commerce and the sporting goods industry. We provide you insights about how brands and retailers are building-up their E-Commerce and DTC business, analyze KPI's, benchmark key players, explain important legal aspects, provide case studies and best practises, and interviews with the key players.
CEOs Adam Pikett and Sebastien Rohart gave some insights about one of e-com’s most exciting mergers in this exclusive SGI Europe interview.
This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019, 2020 and 2021. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
The online retail business in the sporting goods sector has been growing stronger and stronger in recent years, find out which players are the real winners.
This exclusive interactive chart shows the DTC sales growth of the major players in the sporting goods industry.
2023-07-19T09:54:00+01:00By Victoria Woollven
Swiss sports company On Holding has increased its turnover by an average of 75 percent annually over the past ten years. Although investors as well as analysts were initially skeptical, any doubts over the rapid growth and costs have been silenced. Analysts have singled out On as a darling of ...
2023-06-20T10:01:00+01:00By James Imam
We examine how a unique sales model, learning from its competitors, and ensuring authenticity brought success to the sneaker resale platform StockX.
2023-05-08T06:04:00+01:00By Will Renwick
Alpkit is reaping rewards from its event-based community. We look at how building a community can help generate and retain customers.
2023-03-07T08:17:00+00:00By James Imam
Snipes often describes itself as an “entertainment event company with a bit of retail.” Find out why, and read more on its shop philosophy
2023-02-06T11:45:00+00:00By James Imam
Specialist running brand Brooks has clocked up sustained growth by focusing on comfort and using technology to hike shoe performance.
2023-01-29T13:45:00+00:00By James Imam
The fact that the ammunition and outdoor segments have developed so differently seems to justify a split of companies at Vista Outdoor.
This article provides you with everything you need to know about the new EU-wide distribution law: Vertical Block Exemption Regulation (VBER). It is one of the most important regulations for everybody in the trade business.