DTC & E-Commerce in the sporting goods market
Here is everything you need to know about e-commerce and the sporting goods industry. We provide you insights about how brands and retailers are building-up their E-Commerce and DTC business, analyze KPI's, benchmark key players, explain important legal aspects, provide case studies and best practises, and interviews with the key players.
C-Suite Interview
![SebastienRohart(left)_AdamPikett(right)[84]](https://d1f00kj7ad54bu.cloudfront.net/Pictures/460x307/8/9/5/16895_sebastienrohartleft_adampikettright84_1804.jpg)
Private Sport Shop and SportPursuit merge to form Sportscape Group
CEOs Adam Pikett and Sebastien Rohart gave some insights about one of e-com’s most exciting mergers in this exclusive SGI Europe interview.
Facts & figures on E-Commerce and DTC
DTC sales of five major sports brands
This exclusive interactive chart shows the DTC sales of Adidas, Nike, Under Armour, VF Corp. and Puma as a percentage of total net sales for the financial years 2019, 2020 and 2021. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
Analysis: The 10 major European sports retailers online
The online retail business in the sporting goods sector has been growing stronger and stronger in recent years, find out which players are the real winners.
DTC Sales Growth 2021
This exclusive interactive chart shows the DTC sales growth of the major players in the sporting goods industry.
- Case Study
Why Allbirds has been unable to sustain its early stock market success
Allbirds, the sustainable footwear company, smashed predictions in its IPO twelve months ago. Now the brand is struggling to entice investors.
- Case Study
Why collaboration has been key to Helly Hansen’s growth
For the Norwegian clothing brand owned by Canadian retail company Canadian Tire since 2018, teaming up with other industry experts has been key to success.
- Case Study
How Signa Sports United is building the sports commerce & tech platform of the future
SSU – which says that the most powerful digital platform will “win the game” – is also helping customers consolidate their technological prowess.
- Case Study
The marketplace of the future: How Decathlon is opening up its sales platforms to boost revenue
Decathlon has launched a number of “marketplaces” around the world, allowing other brands to sell their goods on the retailer’s sales platform, and expects to generate €1bn in sales over the next 5 years.
- Case Study
Step into the unknown: How Adidas is leading sportswear’s venture into the Metaverse
The German sporting goods giant has been exploring digital worlds to generate cash and hype – and its competitors are getting on board.
- Case Study
How Nike is creating the “Digitally Connected Marketplace” of the future
Nike harassed e-commerce during the pandemic like never before. Now it is integrating digital and physical shopping outlets to create new consumer experiences.
Legal
Vertical Block Exemption Regulation -
VBER 2022: Guidelines for the new EU-wide distribution law
This article provides you with everything you need to know about the new EU-wide distribution law: Vertical Block Exemption Regulation (VBER). It is one of the most important regulations for everybody in the trade business.