In the end it all is centered around the consumers. These are the persons the brands want to attract, the comapanies want to make money with. Delve into the latest consumer trends and get to know the latest market statistics.
Gen Z consumers incorporate sustainable values but wish they had more knowledge. We explore what this means for brands and the mistakes to avoid.
Research and advisory firm Technavio estimates the global ski equipment market size to grow by $430.2 million from 2024-2028.
Playtomic and Strategy&, a division of the PwC accountancy and consultancy, have released the 2024 edition of the Global Padel Report – a 50-page presentation filled with charts and other visuals.
New research from Klarna, the AI-powered global payments network and shopping assistant, and fan intelligence company Sports Innovation Lab suggests that sportswear brands should address gender-based disparities in women’s sports merchandise accessibility. The new report, titled “Rep Her: Revealing the Unmet Demand for Women’s Sports Merchandise,” found significant disparities in ...
Surfing has traditionally shunned helmets, but rising concerns about head trauma are changing attitudes in the sport. At this year’s Lexus Pipe Pro, an increasing number of Championship Tour surfers wore helmets, recognizing the risks posed by dense crowds and dangerous breaks over shallow reefs. While helmets remain optional at ...
The retail landscape, deeply transformed by the Covid-19 pandemic, is demonstrating resilience and a symbiotic relationship between physical stores and online sales. Despite the surge in digital shopping during the pandemic’s peak, recent data indicates that brick-and-mortar stores remain essential for driving growth in the retail sector.
China’s athleisure market is booming. By 2024, its set to surge to $82.2 billion, according to insights from Retail in Asia.
According to the UK Surfing and Health 2024 Report, released on International Surfing Day (June 15) by the University of Bristol in partnership with The Wave, there is a positive correlation between surfing and better self-reported physical and mental well-being. Those who reported better physical and mental health were also ...
Dennis Schröder’s vision takes Snipes beyond retail. Discover how community engagement drives the company’s success.
We spoke to Polygiene-CEO Ulrika Björk. She says ”I encourage diversity, but it will never come with a cost of performance or for the sake of.”
See how 2023’s fashion choices are being reshaped by Gen Z and Millennials’ unique sustainability values.
The latest German Customer Loyalty Ranking 2024 by market research company YouGov in collaboration with the Handelsblatt newspaper reveals the rising stars of the year in terms of customer loyalty across 33 categories. Sport 2000 came out on top in the overall ranking with an increase of 12.8 percentage points ...
2023 was a year of ups and downs. Despite facing challenges, WFSGI and McKinsey’s new Sporting Goods Report argue that it’s not all headwinds.