Consumer

The untapped potential of female fans in new report on sports merchandise

By 2024-07-14T06:39:00

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New research from Klarna, the AI-powered global payments network and shopping assistant, and fan intelligence company Sports Innovation Lab suggests that sportswear brands should address gender-based disparities in women’s sports merchandise accessibility. The new report, titled “Rep Her: Revealing the Unmet Demand for Women’s Sports Merchandise,” found significant disparities in ...

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