Macron to sponsor its first MLS team
Macron will provide game sets and technical apparel to Major League Soccer team Connecticut United FC.
Adidas mixes culture with sneakers in first Korean heritage store
In Seoul, the 75-year-old brand makes a Korean heritage debut.
Olympism365 Innovation Hub announces inaugural recipients of the Ignite365 Awards
The new awards recognize creative and innovative solutions that use sports to solve important societal and social problems.
Asics turns 75 years
Sports brands’ birthday celebrations continue as Asics turns 75 years.
Hummel outfits new big team and sets German record
The world’s largest island and future national team has chosen Hummel as its kit sponsor for four years.
Reebok partners with newly-formed Super League Basketball in the UK
The new SLB will kick off in September.
New features for Google Chrome
AI to expedite comparisons and enable history queries.
Hummel dominates as kit sponsor in Spanish football
The Danish sportswear brand’s strategic growth in Spain has led to a significant increase in sports sponsorships, outpacing major global brands and setting new records.
Macron enters another new national sponsorship agreement
Macron is the new technical partner of the Slovak Football Federation’s national teams.
Stars and Stripes: Adidas new Champions League matchballs presented
Returning to a more classic look, but with updated technology, the new Adidas matchball´s for Champions League 2024/25 is here.
New Saudi football sponsorships
Concacaf inks multi-year deals with Saudi PIF and Riyadh Air to boost football growth and tournaments across the region.
Nike collabs with Naomi Osaka and Yoon Ahn
Osaka and Ahn made a collection that Ahn calls “one-of-a-kind day and night competition kits” for Osaka’s return to the US Open.
Gullit joins Skechers as ambassador
The former Netherlands national team captain will feature in Skechers’ Hands Free Slip-ins and other campaigns.
Speedo partners with Her Swim School and Swim Brothers
The partnership will support the initiative’s mission of bringing more people into the pool and ocean whilst learning vital swim safety skills.
Stone Island partners with basketball team
The brand reveals a collaboration with Toronto’s Scarborough Shooting Stars – its first-ever partnership in basketball.
Decathlon leverages Paris 2024 partnership for sales growth and increased brand presence
Decathlon’s partnership with the Olympics increased sales, brand awareness and community engagement – and resulted in six medals.
Fanatics and FA extends partnership in merchandise sales
As part of the deal, Fanatics said it would retain e-commerce rights with the FA.
Umbro in new design collab
Together with the Japanese label Children of the Discordance, the English sportswear company flirts with the 1990s.
Speedo won the medal league in the Olympic pools
Over 50 percent of the Olympic medalist in Paris 2024 wore Speedos swimsuits and trunks.
Head: Fashion is playing an increasingly important role in tennis and skiing
An interview with Roman Stepek, the chief of Head’s apparel business.
