All Market Analysis articles – Page 2
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ArticleStrava’s Year in Sport 2022 reveals the latest industry trends
Strava’s Sports Year 2022 Report paints a picture of the latest trends in the outdoors, sports & fitness. We present the key numbers.
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News briefsCIP’s ISPO presentation optimistic on pádel
Pádel, it appears, continues to thrive. At the freshly concluded ISPO Munich 2022 the Clúster Internacional del Pádel (CIP) reported that pádel-racquet sales increased by nearly 72 percent year-on-year in the second quarter, according to Diffusion Sport. This was, however, down from the more than 85 percent rise of the ...
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ArticleRoblox surveys its own metaverse
According to Roblox’s “Metaverse Fashion Trends” report for 2022, the fashion world has embraced the immersive digital world – and customization is the name of the game for Gen Z in particular. People of this generation want not just to explore the metaverse but also to signal something about themselves ...
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ArticleMobilization spurs demand for sports and outdoor products on the Russian market
The Russian market experienced a boom in demand for sporting and outdoor goods since Sept. 21, when the Russian president declared the first mass mobilization in the country since the second world war. The demand for military ammunition has sharply risen in Russia, and the price of sporting and outdoor ...
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News briefsSponsorship deals across women’s sports have increased 20%, new report suggests
Sponsorship deals with women across the major U.S. sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League and Liga F), and Big Bash League, AFL, NRL Telstra Premiership, Netball Superleague, Suncorp Super Netball and World Netball, have increased by 20 percent year-over-year, according to ...
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ArticleSporting goods industry stocks down in Q3
According to SGI Europe’s quarterly study of 40 select sporting goods industry stocks, the drop was less than in Q1 (-16.25%) and Q2 (-14.79%) but marked the third consecutive quarterly decline for the segment. But the results were mixed, as the stock prices of 19 companies – led by Xtep ...
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News briefsGlobal squash equipment market to post 2.14% CAGR to 2026
The global squash equipment market is projected to grow by $75.2 billion from 2021 to 2026, marking a compound annual growth rate (CAGR) of 2.14 percent during the 2022-26 forecast period, according to a recent report by research and advisory firm Technavio. Growth is being driven primarily by the introduction ...
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News briefsGlobal rugby equipment market to post 5.57% CAGR to 2026
The global rugby equipment market is projected to grow at a compound annual growth rate (CAGR) of 5.57 percent during the 2021-26 forecast period, representing market growth of $730.08 million, according to a new 120-page report by market research firm Technavio. Growth for 2022 is projected at 4.82 percent. The ...
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ArticleMcKinsey has some advice for inflationary times
Rising operational costs and increasingly skittish consumers are squeezing margins in the apparel industry. Below is what McKinsey advises.
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ArticleAnalysis: Sporting Goods Scorecard Q2 2022 - The top performers by sales and profit
Our Scorecard includes the revenue and profit development of 43 major sporting goods companies.
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ArticleMarket Analysis: The sports apparel market
This is an exclusive, yearly statistic available only to subscribers of SGI Europe. It includes revenue and market-share development, as well as a regional breakdown, of the major global sports apparel brands.
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ArticlePhysical retail in Sweden grows 3% in 2021
On behalf of the Swedish Trade Council, HUI Research conducts an annual study of Sweden’s regional retail businesses across all consumer goods segments. The survey, which has been running since 1992, contains unique data and is one of the most reliable sources of knowledge about retail trade at the local ...
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ArticleMarket Analysis: The athletic footwear market
This is an exclusive, yearly statistic only available for subscribers of SGI Europe. It includes revenue and market share development of the major global athletic footwear brands including breakdown by region.
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ArticleMcKinsey surveys the metaverse
This month, McKinsey released a report titled “Value creation in the metaverse” to clarify what the metaverse is and what it means for business. By the consultancy’s calculations, the metaverse drew $13 billion in venture capital and private equity last year and has drawn more than $120 billion this year. ...
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ArticlePádel on track to unseat tennis in Europe
According to a recent study conducted by Monitor Deloitte and Playtomic, pádel could soon surpass tennis as Europe’s top racquet sport and become one of the most popular sports in the world. Even in the thick of the pandemic, from 2020 to 2021, the Continent was opening 98 pádel courts ...
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ArticleIs Korea the new driver of golf?
The head of Sports Marketing Surveys for Asia, Eric Lynge, writes in a recent column that Korea will be “the next driver in global golf.” For one thing, the rise in domestic demand is “hard to miss.” Golf has become prominent in fashion and advertising. In addition to the PGA ...
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ArticleRussian footwear market faces a crisis
The Russian market is braced for major turbulence after dozens of footwear brands pulled out of the country following the Russian invasion of Ukraine and the subsequent introduction of international sanctions. Adidas, Nike and Puma have joined the long list of international brands that have quit the country’s market, along ...
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C-Suite InterviewSara Molnar: “As a modern leader, diversity must be on your agenda”
Sara Molnar explains why, in her opinion, business success and diversity are related and which campaigns on the topic she finds particularly successful.
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ArticleGlobal footwear market estimated at $440 billion in 2026
In 2020, the global footwear market was estimated at $384.2 billion and is expected to rise by a compound average growth rate (CAGR) of 2.3 percent to reach $440 billion in 2026, according to Reportlinker, a research institute using artificial intelligence to compile reports. Casual footwear, one of the segments ...
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ArticleIndustry stocks fell by 8.3% in Q3
The stock market valuation of the sporting goods sector fell by 8.3 percent on average between June 30 and Sept. 30 of this year, after rising by 10.9 percent during the first quarter and by 25.6 percent during the second quarter. In contrast with previous quarters, the sector performed less ...
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