Market Statistics – Page 10
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Strong growth in Norway
Norway’s major sports retail chains recorded a particularly strong increase of 17.7 percent in the second quarter of 2020 as compared to the year-ago period, despite the Covid-19 pandemic, according to the country’s well-informed sporting goods industry association, Sportsbransjen. Their online sales went up at higher rates. Norway is already ...
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ArticleState aid further improves demand for sporting goods in Russia
According to a Moscow-based think tank, Romir, Russian households have spent a significant portion of their state aid for Covid-19 relief on sporting goods. The demand for sporting goods in Russia skyrocketed with the end of the country’s retail lockdown, Romir said. Overall sales were up by a factor of ...
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ArticleSwiss sports retailers predict a 10% sales drop this year
Excluding bikes, which are becoming more popular in the country, the Swiss sporting goods market achieved modest growth of 1.4 percent in 2019 in comparison to the previous year, according to the Swiss Association of Sports Retailers (Asmas), which compiled the figures in collaboration with the GfK market research institute. ...
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ArticleMcKinsey looks at the “new normal”
Experts from McKinsey & Co. made some recommendations to sports brands and retailers on how to cope with the “new normal” that is shaping as a result of the Covid-19 pandemic at two webinars hosted by the World Federation of the Sporting Goods Industry (WFSGI) at different times of the ...
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WFSGI’s latest monthly survey shows new corona-related trends
The World Federation of the Sporting Goods Industry (WFSGI) has noted a slight improvement in the supply/demand balance for sporting goods products as the number of sporting goods manufacturers facing a decrease in demand because of the coronavirus pandemic has dropped in all the regions of the world except in ...
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ArticleNPD measures the impact of Covid-19 in Europe and China
The NPD Group estimates that there was a drop of around 24 percent in sales of sports shoes during the first half of 2020 in Germany, France, Italy and Spain – the four European countries where it uses a retail panel of multi-sport specialty stores, combined with sell-out data from ...
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Adidas' brand equity grows more than Nike's
Nike and Adidas are once again the only two sports brands among the 100 “most valuable brands” in the annual rankings compiled by BrandZ, which have just been released by Kantar Millward Brown. The Swoosh remained in 21st place, while the Three Stripes is up by 8 positions to number ...
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ArticleNew runners have emerged from the pandemic
According to a recent study by Asics, the Japanese sportswear brand, the coronavirus crisis has revealed a new-found love for running all over the world. More importantly, most runners are now planning to maintain their new exercise routine in the future. In an encouraging sign, nearly three-quarters (73% globally) said ...
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Covid-19 was still an issue in May, according to WFSGI’s monthly survey
(Updated and expanded) Many factories have re-opened on a large scale, after a period in which half of the industry was confronted with the closure of the suppliers’ facilities, but the supply chain has not yet adjusted to the effects of the recent retail lockdowns in many parts of the ...
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ArticleIspo measures the pandemic’s effects on sports retail
Ispo has released the results of a survey it launched on April 9 to determine the effects of the pandemic on European sports and outdoor retailers. Among other interesting points, the survey indicated that Covid-19 began to strike their businesses early, that many resorted to home deliveries and the internet ...
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The 2018/19 ski season was this millennium’s best
The numbers for the 2019/20 snow sports season are not in yet, but it was not good apparently, partly because it was cut short by the coronavirus epidemic. However, the 2018/19 season was the best in 20 years or more in terms of visits to the ski resorts, according to ...
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Sporting goods suppliers face long-term coronavirus effects
The current coronavirus pandemic is having a major impact on the suppliers of sporting goods, particularly in terms of orders, material shortages and cash. Reports from China, Vietnam, Cambodia, Indonesia, Bangladesh, Myanmar and other major sources indicate that many of them are resorting to massive layoffs or facing labor shortages ...
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ArticleMcKinsey analyzes Covid-19 with WFSGI
After conducting consumer research and interviews with more than 25 industry players in the apparel and sports markets, McKinsey & Co. has made a series of interesting recommendations for best-practice actions that sporting goods companies can take to navigate through the current Covid-19 pandemic. They were presented in a webinar ...
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Fesi surveys the effect of Covid-19 on the industry
The Federation of the European Sporting Goods Industry (Fesi) has surveyed its members to determine the extent of the Covid-19 pandemic’s effects on them and the sporting goods industry. In short, it has found that the pandemic has cut revenues considerably and that e-commerce, while more important than ever, has ...
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Spaniards project a recovery in March 2021
According to a recent survey of 1,187 Spanish industry professionals conducted by CMDsport, the general sense in the national sporting goods industry is that the market will return to its pre-crisis level sometime between September 2020 and March 2021. But uncertainty reigns. The projections listed in the questionnaire ran from ...
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ArticleSurvey estimates €3.1bn loss in industry revenues in France
According to a survey among its members by Union Sport & Cycle, the French sporting goods and cycling industry association, the Covid-19 pandemic has so far led to losses of €3.1 billion and to the layoff of 50,000 employees across the supply chain in the industry at large. More than ...
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Global recession expected, hopefully short-lived
While the consumption of non-essential items like sporting goods is declining in Europe, the U.S. and some other parts of the world hit by the coronavirus pandemic, store traffic is picking up in China after having fallen by as much as 80 percent at the peak of the outbreak, according ...
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ArticleMany factors at the root of the Norwegian problem
Recent consequences of climate change aside, Norways’ two major competitors in the sporting goods market, Gresvig and XXL (see the related articles in this issue), have been caught in a “perfect storm” of troublesome factors, according to two experts: Trond Hansen, CEO of the Norwegian sporting goods industry association, Sportsbransjen, ...
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Swedish and Finnish retailers were better off
According to preliminary figures, retail sales of sporting goods declined more or less by 0.7 percent in Sweden and by 0.3 percent in 2019, compared with a drop of 3.5 percent in Norway.
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Warm winter kills the demand for sporting goods in Russia
Sales of goods for winter sports have shrunk by 22 percent in the European part of Russia during the current autumn/winter season, according to research conducted by a Russian online marketplace, Avito.
