Market Statistics – Page 11
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ArticleThe ski market is apparently growing in the long term
Manufacturers’ deliveries of skis, boots and bindings to the trade grew for the third year in a row during the winter 2018/19 season, according to an annual study recently released by the Federation of the European Sporting Goods Industry (Fesi). Some analysts expect the trend to continue to be positive ...
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ArticleIspo Group activates end consumers
With the third Sports Week scheduled to take place from Saturday, Jan 25, to Saturday, Feb 1, 2020, the Ispo Group is again organizing a series of activities and events in Munich and the surrounding area in connection with this year’s Ispo Munich trade show. In keeping with the motto ...
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ArticleThe global sports market grew by 7% in 2018, says NPD
The growth of in the consumption of sporting goods quickened to 7 percent in constant currencies in 2018 from 5 percent in the previous years, according to the Global Sports Market Estimate of the NPD Group. The market rose to a level of $471 billion including bicycles and accessories, which ...
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The Russian market is apparently rising
Russian consumers have been purchasing sporting goods more frequently in the last few months, basically opting for more expensive options than a year ago, according to certain findings from a market study that have been released by a government agency, Platform OFD. The agency estimated that it rose by 15 ...
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The South Korean market is down by 5%
Many foreign outdoor brands, led by those from Japanese, have reported worsening market conditions lately in South Korea, the seventh-biggest sporting goods market in the world. Dong Chil Kwon, head of Treksta and a former chairman of the local outdoor industry association, predicts that the Korean outdoor market will drop ...
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Dorel Sports’ results impacted by slower than expected holiday consumer demand
Dorel Industries reported that fourth quarter revenues in its Dorel Sports segment were down by 1.7 percent to US$232.7 million, but grew by around 2.6 percent after excluding the negative impact of varying foreign exchange rates and the divestments of the Sugoi and Sombrio brands in the second quarter of ...
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Adidas and Foot Locker call on consumers to design shoes
Adidas and Foot Locker are collaborating on a go-to-market plan that allows consumers to help create footwear with a local flavor. The plan takes inspiration from three themes: speed, cities and the open-source ideal of the computing world, where the raw code is public, free and open to changes by ...
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Nike buys into consumer analytics, Edwards quits
While reporting its quarter results last Friday (see the next story in this issue), Nike announced that it has taken over Zodiac, a consumer data analytics firm operating out of New York and Philadelphia. The acquisition is meant to add to Nike's resources in terms of consumer data and analytics, ...
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Moncler’s new strategy targets fickle consumers
Moncler has announced a new and speedier strategy, dubbed Moncler Genius, which will see the brand's collections follow the pace of younger and more fickle consumers. The brand will now collaborate with eight new guest designers on monthly collections, for men and women, of its jackets, knitwear and accessories. Instead ...
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U.S. consumers prefer to buy Nike on Amazon than Foot Locker
Surprisingly, U.S. consumers preferred to buy Nike products on Amazon than at Foot Locker stores in the first half of this year. According to a new survey conducted by UBS among 1,000 American consumers, their preference for Amazon rose to 13 percent of the sample during the period from 10 ...
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Nike launches a new consumer-direct strategy, staff cuts
Nike says it will reduce its staff by about 2 percent, as part of a reorganization aiming to accelerate its business and to target urban consumers more directly. Since Nike reported more than 70,000 employees at the end of its last full fiscal year, the cuts would affect about 1,400 ...
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Nike doubles down on product innovation and consumer connections
The Nike group wants to double the speed of its supply chain and innovation while doubling its direct connections with consumers, the company told investors on a call about its results for the three months until the end of February.As reported below, the Nike group's sales rise for the third ...
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Eurobike to add one more consumer day
Eurobike will add a second day open to the public in 2016, in view of the European consumers' growing interest in bicycles. Messe Friedrichshafen, which organizes the trade show, made the announcement on Aug. 29, at the closing of this year's edition. In 2016 the event will be held from ...
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Zalando cancels B&B consumer festival
As we previously reported, the big Berlin-based e-tailer bought the bankrupt Bread & Butter trade show in the former Tempelhof airport of the German capital a few months ago, saying that it was planning to turn the event into a big consumer-oriented fashion festival. It has now announced the cancellation ...
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European consumers spent 4% more on sporting goods in 2014
The Western European sporting goods market recovered in 2014, rising by 3.8 percent in local currencies after declining by 0.9 percent in the previous year, based on our annual, exclusive analysis of the evolution of sports retailing in 15 major countries. In euros, consumption rose by 4.0 percent to €56.1 ...
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Adidas will adopt a more consumer-focused approach
Adidas managers said the new focus on consumers will be facilitated by the reorganization of the management structure that was implemented last year, dismantling the previously function-driven organization and giving full responsibility to the managers of each sports category.The group's investments to engage end consumers are to focus on six ...
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Ecco aims to sell 50% directly to the consumer
After three years of controlled growth and investments in its production facilities, Ecco says it is changing to a “more expansive” strategy. It wants to do so notably by strengthening its women's collections and by investing heavily in direct-to-consumer distribution, which is set to represent 50 percent of sales by ...
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Norwegian consumers ignore sports banners
A survey conducted by Sportsbransjen, the Norwegian sporting goods industry association, has shown that the name of the retail store means relatively little to consumers in Norway. The survey asked 1,000 Norwegians about their attitudes toward the sporting goods chains. The results showed that the majority of consumers did not ...
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Apparel And Direct-to-consumer Boost Under Armour
For the second quarter ended June 30, Under Armour has reported a 24 percent increase in turnover to $204.8 million, coming from very strong growth in apparel and direct-to-consumer sales. Operating income jumped by 104 percent to $6.9 million, and the gross margin rose by 4.0 percentage points to 48.8 ...
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Dorel Gets Hurt As Consumers Buy Cheaper
The recreation/leisure segment of Dorel Industries had a 2.1 percent sales increase in the second quarter to $199.1 million, but still saw a drop in operating earnings of 7 percent to $16.0 million. The company attributed the revenue growth to currency exchange rates and to acquisitions; organic sales dropped by ...
